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		<title>Clearspring</title>
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		<link>http://www.clearspring.com</link>
		<description>Widget Distribution, Tracking and Monetization</description>
		<language>en-us</language>
		<copyright>Copyright 2009</copyright>
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			<title>Press Coverage: Social, Search Identify Super Bowl Favored Team, Ads  Read more: http://www.mediapost.com/publicatio</title>
			<link>http://www.mediapost.com/publications/article/167191/social&#45;search&#45;identify&#45;super&#45;bowl&#45;favored&#45;team&#45;a.html?print</link>
			<category><![CDATA[Press Coverage]]></category>
			<description><![CDATA[
			<a href="http://www.mediapost.com/publications/article/167191/social-search-identify-super-bowl-favored-team-a.html?print"><img src="http://www.clearspringtech.com/clearspring/images/press-coverage/mediapost_150x50_1.jpg" alt="Social, Search Identify Super Bowl Favored Team, Ads  Read more: http://www.mediapost.com/publicatio" align="left" /></a>
			If the U.S. held an election asking residents to cast a vote for their favorite football team, the New York Giants would likely win. Clearspring ran sentiment analysis from its AddThis sharing platform showing the team that fans in each U.S. state favor, based on overall clicks, searches and shares. The New York Giants took more than 40 states; New England took the remainder.
			<a href="http://www.mediapost.com/publications/article/167191/social-search-identify-super-bowl-favored-team-a.html?print">MediaPost</a>
			]]></description>
			
			<guid isPermaLink="false">289.clearspring.com</guid>
			<pubDate>Thu, 09 Feb 2012 12:13:57 +0000</pubDate>
			<comments>http://www.clearspring.com/forum/</comments>
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			<title>Press Coverage: STATS: Cee Lo Was More Popular Than Madonna In The Super Bowl Halftime Show  Read more: http://www.b</title>
			<link>http://www.businessinsider.com/stats&#45;cee&#45;lo&#45;was&#45;more&#45;popular&#45;than&#45;madonna&#45;in&#45;the&#45;super&#45;bowl&#45;halftime&#45;show&#45;2012&#45;2</link>
			<category><![CDATA[Press Coverage]]></category>
			<description><![CDATA[
			<a href="http://www.businessinsider.com/stats-cee-lo-was-more-popular-than-madonna-in-the-super-bowl-halftime-show-2012-2"><img src="http://www.clearspringtech.com/clearspring/images/press-coverage/businessinsider_150x50_2.jpg" alt="STATS: Cee Lo Was More Popular Than Madonna In The Super Bowl Halftime Show  Read more: http://www.b" align="left" /></a>
			Think headliner <b>Madonna</b> was the highlight of Sunday night's Super Bowl halftime show performance?<br/><br/>Think again.<br/><br/>According to ClearSpring, the most tweeted about/Facebooked/e-mailed/printed/overall social-media's most clicked upon celeb of the night was none other than <b>Cee Lo Green</b>.

			<a href="http://www.businessinsider.com/stats-cee-lo-was-more-popular-than-madonna-in-the-super-bowl-halftime-show-2012-2">Business Insider</a>
			]]></description>
			
			<guid isPermaLink="false">288.clearspring.com</guid>
			<pubDate>Thu, 09 Feb 2012 11:27:11 +0000</pubDate>
			<comments>http://www.clearspring.com/forum/</comments>
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			<title>Press Coverage: Clearspring data show which Super Bowl brands built social media buzz</title>
			<link>http://www.washingtonpost.com/blogs/capital&#45;business/post/clearspring&#45;data&#45;show&#45;which&#45;super&#45;bowl&#45;brands&#45;built&#45;social&#45;media&#45;buzz/2012/02/06/gIQAr0b6uQ_blog.html&amp;ct=ga&amp;cad=CAcQARgAIAAoATAAOABAm_TB&#45;QRIAVgBYgVlbi1VUw&amp;cd=roK1ppAQnYE&amp;usg=AFQjCNHYuJWn8zpkRVCVeakbfOnIs3huuQ</link>
			<category><![CDATA[Press Coverage]]></category>
			<description><![CDATA[
			<a href="http://www.washingtonpost.com/blogs/capital-business/post/clearspring-data-show-which-super-bowl-brands-built-social-media-buzz/2012/02/06/gIQAr0b6uQ_blog.html&ct=ga&cad=CAcQARgAIAAoATAAOABAm_TB-QRIAVgBYgVlbi1VUw&cd=roK1ppAQnYE&usg=AFQjCNHYuJWn8zpkRVCVeakbfOnIs3huuQ"><img src="http://www.clearspringtech.com/clearspring/images/press-coverage/logo_washingtonpost_150x30_3.jpg" alt="Clearspring data show which Super Bowl brands built social media buzz" align="left" /></a>
			What goes right to the heart, err wallet, of U.S. consumers? If this year’s Super Bowl commercials are any indication: puppies, long-legged models and historic, if altered, American moments.
			<a href="http://www.washingtonpost.com/blogs/capital-business/post/clearspring-data-show-which-super-bowl-brands-built-social-media-buzz/2012/02/06/gIQAr0b6uQ_blog.html&ct=ga&cad=CAcQARgAIAAoATAAOABAm_TB-QRIAVgBYgVlbi1VUw&cd=roK1ppAQnYE&usg=AFQjCNHYuJWn8zpkRVCVeakbfOnIs3huuQ">Washington Post</a>
			]]></description>
			
			<guid isPermaLink="false">287.clearspring.com</guid>
			<pubDate>Thu, 09 Feb 2012 11:06:52 +0000</pubDate>
			<comments>http://www.clearspring.com/forum/</comments>
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			<title>Press Coverage: The Download: Could Facebook’s IPO lift other data firms?</title>
			<link>http://www.washingtonpost.com/business/capitalbusiness/the&#45;download&#45;could&#45;facebooks&#45;ipo&#45;lift&#45;other&#45;data&#45;firms/2012/02/02/gIQATP39rQ_story.html</link>
			<category><![CDATA[Press Coverage]]></category>
			<description><![CDATA[
			<a href="http://www.washingtonpost.com/business/capitalbusiness/the-download-could-facebooks-ipo-lift-other-data-firms/2012/02/02/gIQATP39rQ_story.html"><img src="http://www.clearspringtech.com/clearspring/images/press-coverage/logo_washingtonpost_150x30_2.jpg" alt="The Download: Could Facebook’s IPO lift other data firms?" align="left" /></a>
			As Facebook prepares to raise as much as $5 billion in its initial public offering — the largest ever for an Internet company — many in the technology sector are watching to see how they might ride the resulting waves.<br/><br/>McLean-based Clearspring is among them. The firm's widget that tracks the articles, videos and other digital content people share over the Internet now lives on 11 million Web sites and reaches about 1.2 billion people worldwide each month.
			<a href="http://www.washingtonpost.com/business/capitalbusiness/the-download-could-facebooks-ipo-lift-other-data-firms/2012/02/02/gIQATP39rQ_story.html">Washington Post</a>
			]]></description>
			
			<guid isPermaLink="false">286.clearspring.com</guid>
			<pubDate>Thu, 09 Feb 2012 11:04:19 +0000</pubDate>
			<comments>http://www.clearspring.com/forum/</comments>
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			<title>Press Release: Clearspring Strengthens Sales Leadership to Continue Rapid Revenue Growth</title>
			<link>http://www.clearspring.com/about/press/clearspring-strengthens-sales-leadership-to-continue-rapid-revenue-growth</link>
			<category><![CDATA[Press Release]]></category>
			<description><![CDATA[
			<h2>SVP Lee Hoffman Leads Sales &amp; Media Planning; Bryan Weston Targets Automotive Industry</h2>
			<p><strong>McLean, Va. - January 11, 2012</strong> &mdash; Clearspring, provider of the largest platform for sharing online content, AddThis, announced today that it has brought on industry vet Lee Hoffman as senior vice president of sales. With more than 15 years of senior sales management experience in media and advertising, Hoffman now leads sales and media planning and be based out of the New York office. The company also added Bryan Weston to its Detroit office as sales director, focused specifically on the automotive industry. These are new positions created to address Clearspring's strong growth in data and advertising solutions.</p>
<p>Most recently, as SVP, Media Sales at Cox Digital Solutions, Hoffman led national media sales efforts for the advertising powerhouse. He came to Cox at its creation as part of the Adify Media team where he built and managed the sales force. Previously, he held leadership positions at AOL and led a national team at WebMD focused on key digital agencies.  Hoffman held various senior level management positions at L90 Inc, through its acquisition of Doubleclick Media Group and transition to MaxOnline, along with its ultimate acquisition by Ask Jeeves. Early in his career, he worked with several advertising agencies in media buying and planning. He has a B.S. in TV &amp; radio from The Park School of Communications at Ithaca College.</p>
<p>Weston has nearly 20 years experience in the automotive industry and most recently served as director of national accounts for AutoTrader Classics. Before that, he was account director for the Jumpstart Automotive Group at Hachette Filipacchi Media where he managed sales and integrated program development for Car and Driver, and Road & Track among other automotive trade publications. Weston held similar roles at This Old House/Time Inc. and Automobile Magazine. He has a B.A. in advertising from Michigan State University.</p>
<p>"Clearspring tripled its revenues this past year, and it is continuing to grow quickly. Lee's unique experience in sales, media and advertising will be a key asset in 2012," said Peggy Fry, Clearspring's Chief Revenue Officer. "Bryan's extensive knowledge of the automotive market helps us hit a core target market.. These hires add tremendous depth and breadth to our existing team."</p>
<p>Clearspring leverages data from AddThis, the number one sharing platform on the web, to create and deliver target audiences for advertisers. The recent acquisition of data science company, XGraph, further enhances the company's core platform and analytics capabilities.</p>
<p>For more information on Clearspring's solutions for advertisers, visit <a href="http://clearspring.com/advertisers" target="_blank">http://clearspring.com/advertisers</a>.</p>
			<hr/>
			
			<p>
    Clearspring is the leader in connecting publishers, services and advertisers to audiences on the social web. 
    Clearspring's AddThis platform enables leading publishers to distribute and track digital content such as web 
    pages, widgets, and videos to social networks, bookmarking sites, blogs, and more. AddThis is used by over 
    10 million unique domains reaching over 1.2 billion unique users monthly.  Clearspring's Audience Platform 
    leverages aggregate data from AddThis to allow advertisers and publishers to target these socially-connected 
    audiences via real-time bidding platforms.  Visit <a href="http://www.clearspring.com/">www.clearspring.com</a> 
    to learn more. 
</p>
			]]></description>
			
			
			<guid isPermaLink="false">285.clearspring.com</guid>
			<pubDate>Wed, 11 Jan 2012 16:03:20 +0000</pubDate>
			<comments>http://www.clearspring.com/forum/</comments>
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			<title>Press Coverage: Should Your Job Title Be More Creative?</title>
			<link>http://mashable.com/2011/12/10/creative&#45;job&#45;titles/</link>
			<category><![CDATA[Press Coverage]]></category>
			<description><![CDATA[
			<a href="http://mashable.com/2011/12/10/creative-job-titles/"><img src="http://www.clearspringtech.com/clearspring/images/press-coverage/logo_mashable_150x40_2.jpg" alt="Should Your Job Title Be More Creative?" align="left" /></a>
			<b>Be as Clear as Possible:</b> "Job titles can be a great marketing tool, but emphasis should always be on clearly communicating the role's function. There's a real backlash against titles that are creative without being clear, especially in the tech sector. An applicant, the company and future associates should all be able to understand what value the role brings to the company and the skill set implied. More creative titles can have their place in less formal settings, on business cards or personal profiles that are more for self-expression than job description." &mdash; Bhavna Dave, Director of Talent, Clearspring
			<a href="http://mashable.com/2011/12/10/creative-job-titles/">Mashable</a>
			]]></description>
			
			<guid isPermaLink="false">284.clearspring.com</guid>
			<pubDate>Fri, 16 Dec 2011 13:21:54 +0000</pubDate>
			<comments>http://www.clearspring.com/forum/</comments>
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			<title>Press Coverage: 2011: Tumblr Sharing Grew by 1300%, Google Plus Plateaued [Infographic]</title>
			<link>http://socialtimes.com/2011&#45;tumblr&#45;sharing&#45;grew&#45;by&#45;1300&#45;google&#45;plus&#45;plateaued&#45;infographic_b86388</link>
			<category><![CDATA[Press Coverage]]></category>
			<description><![CDATA[
			<a href="http://socialtimes.com/2011-tumblr-sharing-grew-by-1300-google-plus-plateaued-infographic_b86388"><img src="http://www.clearspringtech.com/clearspring/images/press-coverage/socialtimes_150x50.jpg" alt="2011: Tumblr Sharing Grew by 1300%, Google Plus Plateaued [Infographic]" align="left" /></a>
			Infographics about sharing run rampant on the web, but every year the folks at clearspring, the makers of the popular "AddThis" widget, tally up all the shares they've seen over the last year and give the world some interesting statistics about what's working and what's not.   This year's infographic has a lot of interesting elements, including the reveal that Tumblr sharing <em>continues</em> to grow exponentially.
			<a href="http://socialtimes.com/2011-tumblr-sharing-grew-by-1300-google-plus-plateaued-infographic_b86388">SocialTimes</a>
			]]></description>
			
			<guid isPermaLink="false">283.clearspring.com</guid>
			<pubDate>Fri, 16 Dec 2011 13:19:16 +0000</pubDate>
			<comments>http://www.clearspring.com/forum/</comments>
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			<title>Press Coverage: AddThis: Facebook Controls 52% of Online Sharing</title>
			<link>http://www.clickz.com/clickz/news/2132180/addthis&#45;facebook&#45;controls&#45;online&#45;sharing</link>
			<category><![CDATA[Press Coverage]]></category>
			<description><![CDATA[
			<a href="http://www.clickz.com/clickz/news/2132180/addthis-facebook-controls-online-sharing"><img src="http://www.clearspringtech.com/clearspring/images/press-coverage/clickz_150x50.jpg" alt="AddThis: Facebook Controls 52% of Online Sharing" align="left" /></a>
			Facebook now controls a thin majority of online sharing, according to data released today by AddThis. The social giant makes up 52.1 percent of all sharing on the web for the year 2011 to date, up from 44 percent last year and 33 percent the year before.
			<a href="http://www.clickz.com/clickz/news/2132180/addthis-facebook-controls-online-sharing">ClickZ</a>
			]]></description>
			
			<guid isPermaLink="false">282.clearspring.com</guid>
			<pubDate>Fri, 16 Dec 2011 13:18:13 +0000</pubDate>
			<comments>http://www.clearspring.com/forum/</comments>
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			<title>Press Coverage: AddThis: Facebook is responsible for 52.1% of all sharing online [Infographic]</title>
			<link>http://thenextweb.com/socialmedia/2011/12/13/addthis&#45;facebook&#45;is&#45;responsible&#45;for&#45;52&#45;1&#45;of&#45;all&#45;sharing&#45;online&#45;infographic/</link>
			<category><![CDATA[Press Coverage]]></category>
			<description><![CDATA[
			<a href="http://thenextweb.com/socialmedia/2011/12/13/addthis-facebook-is-responsible-for-52-1-of-all-sharing-online-infographic/"><img src="http://www.clearspringtech.com/clearspring/images/press-coverage/thenextweb_150x50_1.jpg" alt="AddThis: Facebook is responsible for 52.1% of all sharing online [Infographic]" align="left" /></a>
			Wondering how +1, Occupy and the iPad changed sharing behavior in 2011? Did Kim Kardashian's divorce really rank among the top shared news stories for the year? What about the death of Osama bin Laden? Clearspring answers these questions and more with its annual AddThis Sharing Trends infographic for 2011.
			<a href="http://thenextweb.com/socialmedia/2011/12/13/addthis-facebook-is-responsible-for-52-1-of-all-sharing-online-infographic/">The Next Web</a>
			]]></description>
			
			<guid isPermaLink="false">281.clearspring.com</guid>
			<pubDate>Fri, 16 Dec 2011 13:15:58 +0000</pubDate>
			<comments>http://www.clearspring.com/forum/</comments>
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			<title>Press Coverage: AddThis: Facebook Makes Up 52% of Sharing on the Web</title>
			<link>http://adage.com/article/the&#45;media&#45;guy/facebook&#45;makes&#45;52&#45;sharing&#45;web/231528/</link>
			<category><![CDATA[Press Coverage]]></category>
			<description><![CDATA[
			<a href="http://adage.com/article/the-media-guy/facebook-makes-52-sharing-web/231528/"><img src="http://www.clearspringtech.com/clearspring/images/press-coverage/adage_150x50.jpg" alt="AddThis: Facebook Makes Up 52% of Sharing on the Web" align="left" /></a>
			Today, AddThis releases its year-end look at social-sharing trends. Clearspring gave Ad Age a sneak peak at the report and is letting us share the graphic below. You can find out more about AddThis Analytics -- the tool for publishers and marketers that produced the graphic -- <a href="http://bit.ly/syq7Jb" target="_blank">here</a>.
			<a href="http://adage.com/article/the-media-guy/facebook-makes-52-sharing-web/231528/">Advertising Age</a>
			]]></description>
			
			<guid isPermaLink="false">280.clearspring.com</guid>
			<pubDate>Fri, 16 Dec 2011 13:13:39 +0000</pubDate>
			<comments>http://www.clearspring.com/forum/</comments>
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			<title>Press Coverage: Linkedin&#8217;s &#8216;Share&#8217; Button: Here&#8217;s The Secret Behind Its Disproportionate Power In Social Media</title>
			<link>http://www.businessinsider.com/linkedins&#45;share&#45;button&#45;the&#45;secret&#45;behind&#45;disproportional&#45;power&#45;2011&#45;1</link>
			<category><![CDATA[Press Coverage]]></category>
			<description><![CDATA[
			<a href="http://www.businessinsider.com/linkedins-share-button-the-secret-behind-disproportional-power-2011-1"><img src="http://www.clearspringtech.com/clearspring/images/press-coverage/businessinsider2_150x50.jpg" alt="Linkedin&#8217;s &#8216;Share&#8217; Button: Here&#8217;s The Secret Behind Its Disproportionate Power In Social Media" align="left" /></a>
			Linkedin is at least as powerful at driving traffic per click as a Twitter Tweet or a Facebook Like, according to Clearspring, a provider of those sharing buttons you often see at the top and bottom of web pages.
			<a href="http://www.businessinsider.com/linkedins-share-button-the-secret-behind-disproportional-power-2011-1">Business Insider</a>
			]]></description>
			
			<guid isPermaLink="false">279.clearspring.com</guid>
			<pubDate>Fri, 16 Dec 2011 13:11:31 +0000</pubDate>
			<comments>http://www.clearspring.com/forum/</comments>
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			<title>Press Coverage: Online Sharing: The How, What and When of 2011</title>
			<link>http://mediadecoder.blogs.nytimes.com/2011/12/14/online&#45;sharing&#45;the&#45;how&#45;what&#45;and&#45;when&#45;of&#45;2011/</link>
			<category><![CDATA[Press Coverage]]></category>
			<description><![CDATA[
			<a href="http://mediadecoder.blogs.nytimes.com/2011/12/14/online-sharing-the-how-what-and-when-of-2011/"><img src="http://www.clearspringtech.com/clearspring/images/press-coverage/nytimes_150x50.jpg" alt="Online Sharing: The How, What and When of 2011" align="left" /></a>
			It's Wednesday. That means it is the most popular day for users to share on the Web.<br/><br/>The most popular time? 9:30 a.m. Eastern time.<br/><br/>Those are just some of the findings about what links people share, and how and when they share them, based on the data gathered by Clearspring's AddThis, which provides sharing tools and analytics on 11 million domains from publishers to e-commerce sites.<br/><br/>For the second year in a row, Facebook dominates the Web with 52.1 percent of all sharing taking place on its platform, up from 44 percent during the same period last year, according to Greg Cypes, director of product for Clearspring. He outlined the study’s findings <a href="http://www.addthis.com/blog/2011/12/13/sharing-trends-in-2011/" target="_blank">on the AddThis Blog</a>.
			<a href="http://mediadecoder.blogs.nytimes.com/2011/12/14/online-sharing-the-how-what-and-when-of-2011/">New York Times</a>
			]]></description>
			
			<guid isPermaLink="false">278.clearspring.com</guid>
			<pubDate>Fri, 16 Dec 2011 13:07:47 +0000</pubDate>
			<comments>http://www.clearspring.com/forum/</comments>
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			<title>Press Coverage: Digital Ad Firms Hiring Amid Uncertain Market</title>
			<link>http://sales&#45;jobs.fins.com/Articles/SBB0001424052970204224604577028572937036672/Digital&#45;Ad&#45;Firms&#45;Hiring&#45;Amid&#45;Uncertain&#45;Market</link>
			<category><![CDATA[Press Coverage]]></category>
			<description><![CDATA[
			<a href="http://sales-jobs.fins.com/Articles/SBB0001424052970204224604577028572937036672/Digital-Ad-Firms-Hiring-Amid-Uncertain-Market"><img src="http://www.clearspringtech.com/clearspring/images/press-coverage/fins_150x40.jpg" alt="Digital Ad Firms Hiring Amid Uncertain Market" align="left" /></a>
			At the recent ad:tech digital marketing conference in New York, many of the 275 companies in attendance said they plan to add product developers, engineers, business development folks and sales and marketing specialists in the next year.<br/><br/>"Nearly all of these companies are hiring," said Hooman Radfar, co-founder and executive chairman of McClean, Va.-based Clearspring, which links online publishers and advertisers with consumers and employs about 90 people. "We're currently looking to take on another 50 people in the next year for our offices in New York, Chicago, Detroit and Virginia," Radfar said.
			<a href="http://sales-jobs.fins.com/Articles/SBB0001424052970204224604577028572937036672/Digital-Ad-Firms-Hiring-Amid-Uncertain-Market">Dow Jones/FINS</a>
			]]></description>
			
			<guid isPermaLink="false">277.clearspring.com</guid>
			<pubDate>Wed, 16 Nov 2011 09:47:08 +0000</pubDate>
			<comments>http://www.clearspring.com/forum/</comments>
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			<title>Press Coverage: Infographic: How, When &amp;amp; Where People Share Content</title>
			<link>http://searchengineland.com/infographic&#45;how&#45;where&#45;when&#45;people&#45;share&#45;content&#45;100539</link>
			<category><![CDATA[Press Coverage]]></category>
			<description><![CDATA[
			<a href="http://searchengineland.com/infographic-how-where-when-people-share-content-100539"><img src="http://www.clearspringtech.com/clearspring/images/press-coverage/searchengineland_150x50.jpg" alt="Infographic: How, When &amp; Where People Share Content" align="left" /></a>
			Today being Wednesday, the odds are better than any other day you’ll share this post with someone else. Or so say the stats from social sharing service AddThis, one of several it compiled into an infographic.
			<a href="http://searchengineland.com/infographic-how-where-when-people-share-content-100539">Search Engine Land</a>
			]]></description>
			
			<guid isPermaLink="false">276.clearspring.com</guid>
			<pubDate>Wed, 16 Nov 2011 09:45:54 +0000</pubDate>
			<comments>http://www.clearspring.com/forum/</comments>
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			<title>Press Coverage: Clearspring Buys Data Science Start&#45;Up XGraph</title>
			<link>http://allthingsd.com/20111101/clearspring&#45;buys&#45;data&#45;science&#45;start&#45;up&#45;xgraph/?refcat=news</link>
			<category><![CDATA[Press Coverage]]></category>
			<description><![CDATA[
			<a href="http://allthingsd.com/20111101/clearspring-buys-data-science-start-up-xgraph/?refcat=news"><img src="http://www.clearspringtech.com/clearspring/images/press-coverage/allthingsd_150x40.jpg" alt="Clearspring Buys Data Science Start-Up XGraph" align="left" /></a>
			Clearspring, the social-sharing company — in an effort to increase its business as a marketing analytics player — has acquired XGraph, a data science company.<br/><br/>
Clearspring declined to provide the price it paid for XGraph, but said the deal was in cash and stock. The start-up raised $3.75 million just over a year ago.<br/><br/>
The combined company has 85 employees — 70 at Clearspring and 15 at XGraph.
			<a href="http://allthingsd.com/20111101/clearspring-buys-data-science-start-up-xgraph/?refcat=news">AllThingsD</a>
			]]></description>
			
			<guid isPermaLink="false">275.clearspring.com</guid>
			<pubDate>Thu, 03 Nov 2011 12:31:50 +0000</pubDate>
			<comments>http://www.clearspring.com/forum/</comments>
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			<title>Press Coverage: Clearspring Acquires Social Data Tool XGraph</title>
			<link>http://paidcontent.org/article/419&#45;clearspring&#45;acquires&#45;social&#45;data&#45;tool&#45;xgraph&#45;/</link>
			<category><![CDATA[Press Coverage]]></category>
			<description><![CDATA[
			<a href="http://paidcontent.org/article/419-clearspring-acquires-social-data-tool-xgraph-/"><img src="http://www.clearspringtech.com/clearspring/images/press-coverage/logo_paidcontent_1.jpg" alt="Clearspring Acquires Social Data Tool XGraph" align="left" /></a>
			Just a month after installing ex-Yahoo (NSDQ: YHOO) Right Media head Ramsey McGrory as CEO, content distribution engine Clearspring has acquired social data specialist XGraph. The deal is meant to build Clearspring’s existing social reach on one of the primary trends influencing online advertising right now: mining the social graph for targeted advertising.
			<a href="http://paidcontent.org/article/419-clearspring-acquires-social-data-tool-xgraph-/">paidContent</a>
			]]></description>
			
			<guid isPermaLink="false">274.clearspring.com</guid>
			<pubDate>Thu, 03 Nov 2011 12:27:01 +0000</pubDate>
			<comments>http://www.clearspring.com/forum/</comments>
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			<title>Press Coverage: Why data will be the king maker in 2012</title>
			<link>http://www.imediaconnection.com/content/30410.asp</link>
			<category><![CDATA[Press Coverage]]></category>
			<description><![CDATA[
			<a href="http://www.imediaconnection.com/content/30410.asp"><img src="http://www.clearspringtech.com/clearspring/images/press-coverage/logo_imediaconnection_1.jpg" alt="Why data will be the king maker in 2012" align="left" /></a>
			<div style="padding:10px 0;"><iframe width="440" height="253" src="http://www.youtube.com/embed/x5RwedRr8v0" frameborder="0" allowfullscreen></iframe></div>
			<a href="http://www.imediaconnection.com/content/30410.asp">iMedia Connection</a>
			]]></description>
			
			<guid isPermaLink="false">273.clearspring.com</guid>
			<pubDate>Thu, 03 Nov 2011 12:24:18 +0000</pubDate>
			<comments>http://www.clearspring.com/forum/</comments>
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			<title>Press Coverage: Clearspring Data Gets Smarter with XGraph Acquisition</title>
			<link>http://siliconangle.com/blog/2011/11/01/clearspring&#45;data&#45;gets&#45;smarter&#45;with&#45;xgraph&#45;acquisition/</link>
			<category><![CDATA[Press Coverage]]></category>
			<description><![CDATA[
			<a href="http://siliconangle.com/blog/2011/11/01/clearspring-data-gets-smarter-with-xgraph-acquisition/"><img src="http://www.clearspringtech.com/clearspring/images/press-coverage/logo_siliconangle_4.jpg" alt="Clearspring Data Gets Smarter with XGraph Acquisition" align="left" /></a>
			In order to improve data infrastructure and analytics capabilities, Clearspring, provider of a top social sharing and analytics platform, acquired data science company XGraph. Clearspring has a proprietary data processing infrastructure that enables real-time processing of up to 10TB/day of data gathered together through the AddThis Platform. With XGraph's multi-graph technology, Clearspring claims it will be the largest interest graph platform on the open web, connecting 1.2 billion users through brand affiliation, intent, social connections, etc.
			<a href="http://siliconangle.com/blog/2011/11/01/clearspring-data-gets-smarter-with-xgraph-acquisition/">SiliconANGLE</a>
			]]></description>
			
			<guid isPermaLink="false">272.clearspring.com</guid>
			<pubDate>Thu, 03 Nov 2011 12:23:23 +0000</pubDate>
			<comments>http://www.clearspring.com/forum/</comments>
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			<title>Press Coverage: Data Points: Share and Share Alike Infographic</title>
			<link>http://edit.adweek.com/photo/data&#45;points&#45;share&#45;and&#45;share&#45;alike&#45;infographic&#45;136236</link>
			<category><![CDATA[Press Coverage]]></category>
			<description><![CDATA[
			<a href="http://edit.adweek.com/photo/data-points-share-and-share-alike-infographic-136236"><img src="http://www.clearspringtech.com/clearspring/images/press-coverage/adweek_150x50.jpg" alt="Data Points: Share and Share Alike Infographic" align="left" /></a>
			<p><img src="/clearspring/images/press-coverage/DATA_sharing_012011-440x628.jpg" border="0" alt="" /></p>
			<a href="http://edit.adweek.com/photo/data-points-share-and-share-alike-infographic-136236">AdWeek</a>
			]]></description>
			
			<guid isPermaLink="false">271.clearspring.com</guid>
			<pubDate>Thu, 03 Nov 2011 12:17:44 +0000</pubDate>
			<comments>http://www.clearspring.com/forum/</comments>
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			<title>Press Coverage: AddThis Social Sharing Plugin Gets Google Analytics</title>
			<link>http://www.mequoda.com/articles/social&#45;media&#45;strategy/addthis&#45;social&#45;sharing&#45;plugin&#45;gets&#45;google&#45;analytics/</link>
			<category><![CDATA[Press Coverage]]></category>
			<description><![CDATA[
			<a href="http://www.mequoda.com/articles/social-media-strategy/addthis-social-sharing-plugin-gets-google-analytics/"><img src="http://www.clearspringtech.com/clearspring/images/press-coverage/mequoda_150x50.jpg" alt="AddThis Social Sharing Plugin Gets Google Analytics" align="left" /></a>
			On any other day, there's no real reason for us to recommend one social bookmarking/sharing plugin over another because as long as they work, it's just a matter of visual preference on how you want your "tweet" and "like" buttons to look.<br/><br/>However it's no big secret that developers tend to love AddThis because its API is easy to assemble. In my experience, it also reflects the most accurate button counts. Additionally, Google Analytics released Social Plug-In Analytics back in June, so it was only a matter of time before they linked up with some of the top social bookmarking plugins.
			<a href="http://www.mequoda.com/articles/social-media-strategy/addthis-social-sharing-plugin-gets-google-analytics/">Mequoda Daily</a>
			]]></description>
			
			<guid isPermaLink="false">270.clearspring.com</guid>
			<pubDate>Thu, 03 Nov 2011 12:13:19 +0000</pubDate>
			<comments>http://www.clearspring.com/forum/</comments>
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			<title>Press Release: Clearspring Acquires XGraph to Create Largest Multi&#45;Graph on the Open Web</title>
			<link>http://www.clearspring.com/about/press/clearspring-acquires-xgraph-to-create-largest-multi-graph-on-the-open-web</link>
			<category><![CDATA[Press Release]]></category>
			<description><![CDATA[
			<h2>Company accelerates growth by deepening data team and technology</h2>
			<p>
    <strong>McLean, VA and New York. NY. - November 1, 2011</strong> &mdash; Clearspring, provider of the largest social sharing and 
    analytics platform, AddThis, announced today it has acquired XGraph, Inc., a leading data science company focused on modeling and 
    monetizing the web-wide social graph. Clearspring's massive reach and proprietary real-time data processing capability, coupled 
    with XGraph's audience technology, create the largest multi-graph platform on the open web—mapping 1.2 billion user's connections by 
    brand affiliation, intent and social behavior. 
</p>
<p>
    The investment in XGraph's data science capabilities marks another step on Clearspring's rapid growth trajectory. XGraph's team 
    has deep data science expertise with applied backgrounds in advertising, sociology, mathematics and computer science. Their unique 
    technology dynamically organizes users by shared connections and interests. XGraph's team and platform will drive Clearspring's 
    existing efforts with publishers, advertisers and agencies forward while also setting the stage for new innovation.
</p>
<p>
    "Clearspring is at the epicenter of two major shifts online—the web becoming social and personal, and advertising becoming data-driven 
    and accountable. The common thread in both changes is data. To compete in this new world, companies will not only need the ability to 
    access and process big data, but also have the ability to activate that data to create value for consumers, publishers and advertisers," 
    said Ramsey McGrory, Clearspring's new Chief Executive. "The combined company has the people, technology and data to enable our clients 
    to stay at the forefront of these changes. 2012 will be a breakout year for Clearspring."
</p>
<p>
    For advertisers, agencies and trading desks, Clearspring will immediately be able to provide the largest multi-graph audience targeting 
    capabilities available on the open web. By using this technology to identify a brand's core audiences and finding millions of other 
    connected and like-minded people online, the company can now drive more efficient spending and increased campaign performance. Clearspring 
    also plans to leverage this new capability to deliver publishers unique audience insights, monetization capabilities and actionable data 
    products in the coming year. 
</p>
<p>
    "Most companies only capture one dimension of how we're all connected, whether it be our friends or people we share with—a single graph 
    approach. XGraph not only models these social connections, but also multiple other types of connections such as brand affiliations, 
    intent and more—a multi-graph approach," said Key Compton, XGraph's CEO. "We're truly excited to leverage our technology to unlock the 
    value of Clearspring's massive data set and help publishers and advertisers truly harness the power of the web-wide interest graph."
</p>
<p>
    XGraph is headquartered in New York with an office in Silicon Valley. All XGraph employees based in New York will join Clearspring's office 
    there. Clearspring plans to keep the office in Silicon Valley. The combined company will have 85 employees nationwide.
</p>
			<hr/>
			
			<p>
    Clearspring is the leader in connecting publishers, services and advertisers to audiences on the social web. 
    Clearspring's AddThis platform enables leading publishers to distribute and track digital content such as web 
    pages, widgets, and videos to social networks, bookmarking sites, blogs, and more. AddThis is used by over 
    10 million unique domains reaching over 1.2 billion unique users monthly.  Clearspring's Audience Platform 
    leverages aggregate data from AddThis to allow advertisers and publishers to target these socially-connected 
    audiences via real-time bidding platforms.  Visit <a href="http://www.clearspring.com/">www.clearspring.com</a> 
    to learn more. 
</p>
			]]></description>
			
			
			<guid isPermaLink="false">269.clearspring.com</guid>
			<pubDate>Tue, 01 Nov 2011 12:05:42 +0000</pubDate>
			<comments>http://www.clearspring.com/forum/</comments>
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			<title>Press Coverage: AddThis Unravels 5 Years of Sharing Behavior: Infographic</title>
			<link>http://siliconangle.com/blog/2011/10/11/addthis&#45;unravels&#45;5&#45;years&#45;of&#45;sharing&#45;behavior&#45;infographic/</link>
			<category><![CDATA[Press Coverage]]></category>
			<description><![CDATA[
			<a href="http://siliconangle.com/blog/2011/10/11/addthis-unravels-5-years-of-sharing-behavior-infographic/"><img src="http://www.clearspringtech.com/clearspring/images/press-coverage/logo_siliconangle_3.jpg" alt="AddThis Unravels 5 Years of Sharing Behavior: Infographic" align="left" /></a>
			Five years ago, there were less than a hundred million people using the internet. Today, we have over 1.2 billion users sending traffic to the virtual world on daily basis.  And as a medium for all sorts of communication, you'd be amazed at the true sharing behavior of web users.<br/><br/>Here's an interesting <a href="http://www.flickr.com/photos/clearspring/6233939777/sizes/o/in/photostream/" target="_blank">infographic</a> called "Five Years of Sharing" from AddThis, the world's largest content sharing platform.  To celebrate its fifth anniversary, the AddThis <a href="http://www.flickr.com/photos/clearspring/6233939777/sizes/o/in/photostream/" target="_blank">infographic</a> outlines the sharing behavior of internet users over the last 5 years.
			<a href="http://siliconangle.com/blog/2011/10/11/addthis-unravels-5-years-of-sharing-behavior-infographic/">SiliconANGLE</a>
			]]></description>
			
			<guid isPermaLink="false">267.clearspring.com</guid>
			<pubDate>Thu, 13 Oct 2011 09:17:40 +0000</pubDate>
			<comments>http://www.clearspring.com/forum/</comments>
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			<title>Press Coverage: Sharing on the Web: How, When, Where and Why We Do It [INFOGRAPHIC]</title>
			<link>http://mashable.com/2011/10/11/sharing&#45;trends/</link>
			<category><![CDATA[Press Coverage]]></category>
			<description><![CDATA[
			<a href="http://mashable.com/2011/10/11/sharing-trends/"><img src="http://www.clearspringtech.com/clearspring/images/press-coverage/logo_mashable_150x40_1.jpg" alt="Sharing on the Web: How, When, Where and Why We Do It [INFOGRAPHIC]" align="left" /></a>
			When are people most likely to share content on the web? How do they prefer to share it? What services are they sharing to most frequently? These are the burning questions of the age of social media. Bookmarking and sharing service <a href="http://www.addthis.com/">AddThis</a> just might have the answers.
			<a href="http://mashable.com/2011/10/11/sharing-trends/">Mashable</a>
			]]></description>
			
			<guid isPermaLink="false">266.clearspring.com</guid>
			<pubDate>Thu, 13 Oct 2011 09:15:55 +0000</pubDate>
			<comments>http://www.clearspring.com/forum/</comments>
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			<title>Press Coverage: How and when the world shares socially according to AddThis [Infographic]</title>
			<link>http://thenextweb.com/socialmedia/2011/10/11/how&#45;and&#45;when&#45;the&#45;world&#45;shares&#45;socially&#45;according&#45;to&#45;addthis&#45;infographic/</link>
			<category><![CDATA[Press Coverage]]></category>
			<description><![CDATA[
			<a href="http://thenextweb.com/socialmedia/2011/10/11/how-and-when-the-world-shares-socially-according-to-addthis-infographic/"><img src="http://www.clearspringtech.com/clearspring/images/press-coverage/thenextweb_150x50.jpg" alt="How and when the world shares socially according to AddThis [Infographic]" align="left" /></a>
			After 5 years, <a href="http://www.addthis.com/">AddThis</a> is now the largest content sharing platform on the web with over 10 million websites using it. AddThis compiles sharing analytics over the course of its use in order to offer insights to publishers on how and what people share online.<br/><br/>
Now with five full years of analytics on social sharing data, AddThis shot over <a href="http://farm7.static.flickr.com/6115/6233939777_3d70b0b1b8_o.png" target="_blank">an infographic illustrating</a> just when users decide to share, what services they are more likely to share to, and where in the world people are sharing from.
			<a href="http://thenextweb.com/socialmedia/2011/10/11/how-and-when-the-world-shares-socially-according-to-addthis-infographic/">The Next Web</a>
			]]></description>
			
			<guid isPermaLink="false">265.clearspring.com</guid>
			<pubDate>Thu, 13 Oct 2011 09:07:25 +0000</pubDate>
			<comments>http://www.clearspring.com/forum/</comments>
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			<title>Press Coverage: Ad Tech&#8217;s Flip Factor</title>
			<link>http://www.digiday.com/stories/startups&#45;built&#45;to&#45;be&#45;bought/</link>
			<category><![CDATA[Press Coverage]]></category>
			<description><![CDATA[
			<a href="http://www.digiday.com/stories/startups-built-to-be-bought/"><img src="http://www.clearspringtech.com/clearspring/images/press-coverage/digiday_150x50_1.jpg" alt="Ad Tech&#8217;s Flip Factor" align="left" /></a>
			Hooman Radfar, CEO and founder of Clearspring, is less dismissive of the ever-growing throng of ad technology companies. Where others see chaos and get-rich-quick schemes, he sees a flowering of entrepreneurialism. "Admittedly, we are in the early stages of the game, so it’s still a bit difficult," said Radfar. "The value of an alternative, more open ad tech ecosystem fueled by multiple players will become clearer as Google and Facebook become even larger forces in this space. Advertisers are becoming leery of a system dominated by only two or three players."
			<a href="http://www.digiday.com/stories/startups-built-to-be-bought/">Digiday</a>
			]]></description>
			
			<guid isPermaLink="false">264.clearspring.com</guid>
			<pubDate>Thu, 13 Oct 2011 09:05:58 +0000</pubDate>
			<comments>http://www.clearspring.com/forum/</comments>
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			<title>Press Coverage: Ramsey McGrory on the Open vs Closed Battle in Digital Advertising</title>
			<link>http://www.digiday.com/stories/ramsey&#45;mcgrory&#45;on&#45;the&#45;open&#45;vs&#45;closed&#45;battle&#45;in&#45;digital&#45;advertising/</link>
			<category><![CDATA[Press Coverage]]></category>
			<description><![CDATA[
			<a href="http://www.digiday.com/stories/ramsey-mcgrory-on-the-open-vs-closed-battle-in-digital-advertising/"><img src="http://www.clearspringtech.com/clearspring/images/press-coverage/digiday_150x50.jpg" alt="Ramsey McGrory on the Open vs Closed Battle in Digital Advertising" align="left" /></a>
			After four years at Yahoo, where he led the Right Media Exchange, Ramsey McGrory has joined sharing tool provider Clearspring as CEO. McGrory sees a gold mine in data that Clearspring is collecting that can fuel better ad targeting. Hooman Radfar, Clearspring's founder who will move to executive chairman, cited McGrory’s data experience with Right Media as a key qualification. "Our business is heavily built around data," he said. McGrory spoke to Digiday about his decision to join Clearspring, why Yahoo is still a great company, and the emerging ad tech world in which Google is building a closed system.
			<a href="http://www.digiday.com/stories/ramsey-mcgrory-on-the-open-vs-closed-battle-in-digital-advertising/">Digiday</a>
			]]></description>
			
			<guid isPermaLink="false">262.clearspring.com</guid>
			<pubDate>Fri, 30 Sep 2011 11:00:38 +0000</pubDate>
			<comments>http://www.clearspring.com/forum/</comments>
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			<title>Press Coverage: 30 Entrepreneurs Under 40: Part 3!</title>
			<link>http://www.bisnow.com/washington_dc_tech_news_story.php?p=17695&amp;utm_source=iContact&amp;utm_medium=email&amp;utm_campaign=Entrepreneur%20Bisnow%20%28DC%29&amp;utm_content</link>
			<category><![CDATA[Press Coverage]]></category>
			<description><![CDATA[
			<a href="http://www.bisnow.com/washington_dc_tech_news_story.php?p=17695&utm_source=iContact&utm_medium=email&utm_campaign=Entrepreneur%20Bisnow%20%28DC%29&utm_content"><img src="http://www.clearspringtech.com/clearspring/images/press-coverage/bisnow_150x50_1.jpg" alt="30 Entrepreneurs Under 40: Part 3!" align="left" /></a>
			When entrepreneurs were whooping it up during the dot com frenzy, Hooman was in college watching it all happen from a distance and hoping to join in. When it crashed, he went to grad school and began studying a small field known as social networking. The downturn didn't scare him from entrepreneurship though. In 2006, the now 31-year-old and his business partner raised some funding and used their knowledge of social networking and web services to launch Clearspring. The company has since built the largest online social content sharing platform. AddThis is used by 9M websites, reaching over 1B users monthly. Clearspring raised $20M this year from IVP, which invested in Zinga and Twitter. Other Clearspring backers include Novak Biddle, NEA, Ron Conway, Ted Leonsis and Steve Case.
			<a href="http://www.bisnow.com/washington_dc_tech_news_story.php?p=17695&utm_source=iContact&utm_medium=email&utm_campaign=Entrepreneur%20Bisnow%20%28DC%29&utm_content">Bisnow</a>
			]]></description>
			
			<guid isPermaLink="false">255.clearspring.com</guid>
			<pubDate>Tue, 27 Sep 2011 14:37:06 +0000</pubDate>
			<comments>http://www.clearspring.com/forum/</comments>
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			<title>Press Coverage: Ramsey McGrory Returns As Clearspring CEO, Discusses New Role</title>
			<link>http://www.adexchanger.com/data&#45;exchanges/ramsey&#45;mcgrory&#45;clearspring&#45;ceo/</link>
			<category><![CDATA[Press Coverage]]></category>
			<description><![CDATA[
			<a href="http://www.adexchanger.com/data-exchanges/ramsey-mcgrory-clearspring-ceo/"><img src="http://www.clearspringtech.com/clearspring/images/press-coverage/logo_adexchanger150x30_1.jpg" alt="Ramsey McGrory Returns As Clearspring CEO, Discusses New Role" align="left" /></a>
			Former Yahoo! and Right Media Exchange executive Ramsey McGrory has re-emerged since his departure only a couple of weeks ago to become the new CEO of Clearspring, a web content sharing tools and ad targeting data provider. Read the release. The company's former CEO and founder, Hooman Radfar, will become Executive Chairman at the company.
			<a href="http://www.adexchanger.com/data-exchanges/ramsey-mcgrory-clearspring-ceo/">AdExchanger.com</a>
			]]></description>
			
			<guid isPermaLink="false">261.clearspring.com</guid>
			<pubDate>Tue, 27 Sep 2011 08:59:50 +0000</pubDate>
			<comments>http://www.clearspring.com/forum/</comments>
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			<title>Press Coverage: Clearspring CEO McGrory Touts Data, Social</title>
			<link>http://www.mediapost.com/publications/?fa=Articles.showArticle&amp;art_aid=159315</link>
			<category><![CDATA[Press Coverage]]></category>
			<description><![CDATA[
			<a href="http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=159315"><img src="http://www.clearspringtech.com/clearspring/images/press-coverage/mediapost_150x50.jpg" alt="Clearspring CEO McGrory Touts Data, Social" align="left" /></a>
			Former Yahoo executive Ramsey McGrory just found a new home as CEO of social-media software company Clearspring. "Data and social are where incredible innovation is happening," McGrory said Monday in a nod to Clearspring's expertise.
			<a href="http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=159315">MediaPost</a>
			]]></description>
			
			<guid isPermaLink="false">260.clearspring.com</guid>
			<pubDate>Tue, 27 Sep 2011 08:57:11 +0000</pubDate>
			<comments>http://www.clearspring.com/forum/</comments>
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			<title>Press Coverage: McGrory Joins Clearspring, Right Media&#8217;s Future Still Not Clear</title>
			<link>http://www.adotas.com/2011/09/mcgrory&#45;joins&#45;clearspring&#45;right&#45;medias&#45;future&#45;still&#45;not&#45;clear/</link>
			<category><![CDATA[Press Coverage]]></category>
			<description><![CDATA[
			<a href="http://www.adotas.com/2011/09/mcgrory-joins-clearspring-right-medias-future-still-not-clear/"><img src="http://www.clearspringtech.com/clearspring/images/press-coverage/logo_adotas150x50_1.jpg" alt="McGrory Joins Clearspring, Right Media&#8217;s Future Still Not Clear" align="left" /></a>
			Headquartered in McLean, VA (where incidentally I went to high school — Ramsey, even though you're staying up in NYC, I can show you a great spot out in the McLean woods if you want to drink cans of Natty Light and smoke without your parents finding out), Clearspring is behind social sharing platform AddThis. The company is having a pretty good year, with an additional $20 million in Series D funding in the bank, a recent move into mobile, a social data sharing partnership with BlueKai and the launch of a real-time analytics platform for publishers — and that's just since May.
			<a href="http://www.adotas.com/2011/09/mcgrory-joins-clearspring-right-medias-future-still-not-clear/">Adotas</a>
			]]></description>
			
			<guid isPermaLink="false">259.clearspring.com</guid>
			<pubDate>Tue, 27 Sep 2011 08:55:01 +0000</pubDate>
			<comments>http://www.clearspring.com/forum/</comments>
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			<title>Press Coverage: Clearspring Snags Yahoo&#45;Right Media Exec Ramsey McGrory As CEO</title>
			<link>http://www.businessinsider.com/clearspring&#45;ramsey&#45;mcgrory&#45;ceo&#45;2011&#45;9</link>
			<category><![CDATA[Press Coverage]]></category>
			<description><![CDATA[
			<a href="http://www.businessinsider.com/clearspring-ramsey-mcgrory-ceo-2011-9"><img src="http://www.clearspringtech.com/clearspring/images/press-coverage/businessinsider_150x50_1.jpg" alt="Clearspring Snags Yahoo-Right Media Exec Ramsey McGrory As CEO" align="left" /></a>
			The leading social ad-targeting company, Clearspring, has poached former Yahoo Right Media president Ramsey McGrory as CEO, sources say. McGrory quit Yahoo a few weeks ago.  Now he'll be taking over at CEO at Clearspring. Current Clearspring CEO and co-founder Hooman Radfar will become Executive Chairman.

			<a href="http://www.businessinsider.com/clearspring-ramsey-mcgrory-ceo-2011-9">Business Insider</a>
			]]></description>
			
			<guid isPermaLink="false">258.clearspring.com</guid>
			<pubDate>Tue, 27 Sep 2011 08:52:06 +0000</pubDate>
			<comments>http://www.clearspring.com/forum/</comments>
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			<title>Press Coverage: The App Store is Dead. Long Live the App Store!</title>
			<link>http://siliconangle.com/blog/2011/09/22/the&#45;app&#45;store&#45;is&#45;dead&#45;long&#45;live&#45;the&#45;app&#45;store/</link>
			<category><![CDATA[Press Coverage]]></category>
			<description><![CDATA[
			<a href="http://siliconangle.com/blog/2011/09/22/the-app-store-is-dead-long-live-the-app-store/"><img src="http://www.clearspringtech.com/clearspring/images/press-coverage/logo_siliconangle_2.jpg" alt="The App Store is Dead. Long Live the App Store!" align="left" /></a>
			I asked Clearspring CEO Hooman Radfar what he thought of the current mobile app market, considering his company used to be a large proponent of the early widget movement.  Now with a focus on content sharing and marketing metrics around consumer web behavior, Radfar's preparing to take over the mobile world as well.  And for his publisher clients, the mobile browser is central to their needs.  "To those that think apps are the future, I say not really... the browser really is the app," he says.  "People don't want to have everything relegated from one store."
			<a href="http://siliconangle.com/blog/2011/09/22/the-app-store-is-dead-long-live-the-app-store/">SiliconANGLE</a>
			]]></description>
			
			<guid isPermaLink="false">257.clearspring.com</guid>
			<pubDate>Tue, 27 Sep 2011 08:50:27 +0000</pubDate>
			<comments>http://www.clearspring.com/forum/</comments>
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			<title>Press Coverage: The 2011 Digital 100: The World&#8217;s Most Valuable Startups</title>
			<link>http://www.businessinsider.com/2011&#45;digital&#45;100</link>
			<category><![CDATA[Press Coverage]]></category>
			<description><![CDATA[
			<a href="http://www.businessinsider.com/2011-digital-100"><img src="http://www.clearspringtech.com/clearspring/images/press-coverage/businessinsider_150x50.jpg" alt="The 2011 Digital 100: The World&#8217;s Most Valuable Startups" align="left" /></a>
			In this year's list, we've looked at and evaluated more than 300 startups and ranked the top 100. So what are the 100 most valuable digital startups in the world?
			<a href="http://www.businessinsider.com/2011-digital-100">Business Insider</a>
			]]></description>
			
			<guid isPermaLink="false">256.clearspring.com</guid>
			<pubDate>Tue, 27 Sep 2011 08:47:40 +0000</pubDate>
			<comments>http://www.clearspring.com/forum/</comments>
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			<title>Press Release: Clearspring Taps Internet Veteran Ramsey McGrory as CEO</title>
			<link>http://www.clearspring.com/about/press/clearspring-taps-internet-veteran-ramsey-mcgrory-as-ceo</link>
			<category><![CDATA[Press Release]]></category>
			<description><![CDATA[
			<h2>Former Yahoo! Exec Joins Inc. 500 Web Company to Accelerate Growth</h2>
			<p>
	<strong>McLean, Va. - September 26, 2011</strong> &mdash; Clearspring, provider of the largest platform for 
	sharing online content, AddThis, announced today it has named former Yahoo! executive Ramsey McGrory as the 
	company's new Chief Executive Officer. McGrory joins Clearspring from Yahoo! where he led the Yahoo! US data 
	business and Right Media, pioneer of the digital advertising exchange.
</p>
<p>
	"In our industry, data and social are where incredible innovation is happening. I'm thrilled to be joining Clearspring. 
	Clearspring has a fantastic team and a differentiated ability to understand online consumer behavior through its massive 
	reach and realtime data processing capability," said McGrory. "This is exciting because Clearspring's premier digital 
	services platform has not only proven to be powerful in the advertising market, but also it has the potential to disrupt 
	others as well."
</p>
<p>
	Clearspring founder Hooman Radfar will continue to drive the company’s product and marketing in his new role as 
	Executive Chairman. Current chairman, Ted Leonsis, will remain on the board of directors. "Clearspring is at an 
	inflection point," said Radfar. "AddThis has become the standard sharing platform on the web, our advertising revenue 
	is more than tripling this year, and the trajectory for next year is incredible. Ramsey's operational expertise in 
	scaling data-driven and large platform businesses operations is just what we need to take our rapidly growing company 
	to the next level."
</p>
<p>
	Clearspring continues to mature in both its publisher and advertising businesses. Fueled by its recent $20M Series D 
	financing that was led by Institutional Venture Partners, Clearspring has aggressively grown its AddThis social sharing 
	platform and Audience Platform. In 2011, this growth has been recognized by its selection for the AlwaysOn Global 250 
	Top Private Companies list, the Inc. 500, and Business Insider’s Digital 100 Most Valuable Startups.
</p>
			<hr/>
			
			<p>
    Clearspring is the leader in connecting publishers, services and advertisers to audiences on the social web. 
    Clearspring's AddThis platform enables leading publishers to distribute and track digital content such as web 
    pages, widgets, and videos to social networks, bookmarking sites, blogs, and more. AddThis is used by over 
    10 million unique domains reaching over 1.2 billion unique users monthly.  Clearspring's Audience Platform 
    leverages aggregate data from AddThis to allow advertisers and publishers to target these socially-connected 
    audiences via real-time bidding platforms.  Visit <a href="http://www.clearspring.com/">www.clearspring.com</a> 
    to learn more. 
</p>
			]]></description>
			
			
			<guid isPermaLink="false">254.clearspring.com</guid>
			<pubDate>Fri, 23 Sep 2011 20:27:31 +0000</pubDate>
			<comments>http://www.clearspring.com/forum/</comments>
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			<title>Press Coverage: How widget&#45;maker Clearspring uses social media to crowdsource product development</title>
			<link>http://www.itworld.com/it&#45;managementstrategy/199873/how&#45;widget&#45;maker&#45;clearspring&#45;uses&#45;social&#45;media&#45;crowdsource&#45;product&#45;deve</link>
			<category><![CDATA[Press Coverage]]></category>
			<description><![CDATA[
			<a href="http://www.itworld.com/it-managementstrategy/199873/how-widget-maker-clearspring-uses-social-media-crowdsource-product-deve"><img src="http://www.clearspringtech.com/clearspring/images/press-coverage/logo_ITworld150x50.jpg" alt="How widget-maker Clearspring uses social media to crowdsource product development" align="left" /></a>
			These days, it seems most people cannot live without social media. From Facebook, to Twitter, to LinkedIn, social media has infiltrated many aspects of our lives, both personal and professional. Although social media certainly has the potential to be a huge time waster, used correctly in a business setting, it can also be an enormous time saver. That is what those working at Clearspring, makers of the AddThis content sharing platform, have discovered to great success.
			<a href="http://www.itworld.com/it-managementstrategy/199873/how-widget-maker-clearspring-uses-social-media-crowdsource-product-deve">ITworld</a>
			]]></description>
			
			<guid isPermaLink="false">252.clearspring.com</guid>
			<pubDate>Tue, 06 Sep 2011 14:21:42 +0000</pubDate>
			<comments>http://www.clearspring.com/forum/</comments>
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			<title>Press Release: Clearspring Technologies Named 2011 AlwaysOn Global 250 Top Private Company</title>
			<link>http://www.clearspring.com/about/press/clearspring-technologies-named-2011-alwayson-global-250-top-private-company</link>
			<category><![CDATA[Press Release]]></category>
			<description><![CDATA[
			<h2>Honored for game changing approach to social sharing and online audiences</h2>
			<p>
    <strong>McLean, Va. - July 19, 2011</strong> &mdash; Clearspring, provider of the largest online content sharing platform, 
    announced today that it was named to the 2011 AlwaysOn Global list of 250 Top Private Companies in the category of digital 
    media. The winning companies represent leaders in on-demand computing, digital media and entertainment, and greentech, and 
    were selected because of their innovation and leadership. Clearspring will be among the winners honored at the AlwaysOn 
    Silicon Valley Innovation Summit on July 27, 2011.  
</p>
<p>
    "We are excited AlwaysOn chose us as one of the leading innovators in digital media this year," said Hooman Radfar, founder 
    and CEO of Clearspring. "With the vast amount of rich user data available today, it is critical that publishers and advertisers 
    are able to quickly and effectively leverage it to extract key insights and better meet objectives. At Clearspring, we're 
    capitalizing on new trends in digital media to help our customers harness this data, better facilitating social sharing and 
    audience targeting across the web."
</p>
<p>
    This summer Clearspring launched new real-time analytics and mobile sharing capabilities for its AddThis platform-which reaches 
    more than 9 million domains and 1 billion unique users monthly. The company was the first social sharing platform to optimize 
    for the mobile environment and offer comprehensive real-time insights about all sharing behavior. Clearspring also continues to 
    grow its advertiser offering, leveraging its proprietary real-time data processing engine to aggregate and synthesize anonymous 
    influence and intent data from across its AddThis platform. Clearspring builds and delivers these valuable audiences to agencies 
    and advertisers through partnerships with today's leading ad exchanges, demand-side platforms and trading desks. 
</p>
<p>
    "This year's AlwaysOn Global 250 are companies driven by the biggest mega-trends, including the accelerating growth of mobile 
    users, cloud computing, and SaaS offerings, globalization, and the socialization of commerce and basically everything online," 
    says Tony Perkins, founder and editor of AlwaysOn. "This year's winners clearly represent some of the highest-growth opportunities 
    we've seen in the private company marketplace in the history of the global Silicon Valley."
</p>
<p>
    For the full list of the Global 250 Top Private Companies or to learn more about the Silicon Valley Innovation Summit, visit: 
    <a href="http://www.aonetwork.com/AOStory/Announcing-2011-AlwaysOn-Global-250" target="_blank">http://www.aonetwork.com/AOStory/Announcing-2011-AlwaysOn-Global-250</a>
</p>
			<hr/>
			
			<p>
    Clearspring is the leader in connecting publishers, services and advertisers to audiences on the social web. 
    Clearspring's AddThis platform enables leading publishers to distribute and track digital content such as web 
    pages, widgets, and videos to social networks, bookmarking sites, blogs, and more. AddThis is used by over 
    10 million unique domains reaching over 1.2 billion unique users monthly.  Clearspring's Audience Platform 
    leverages aggregate data from AddThis to allow advertisers and publishers to target these socially-connected 
    audiences via real-time bidding platforms.  Visit <a href="http://www.clearspring.com/">www.clearspring.com</a> 
    to learn more. 
</p>
			]]></description>
			
			
			<guid isPermaLink="false">246.clearspring.com</guid>
			<pubDate>Wed, 20 Jul 2011 15:00:24 +0000</pubDate>
			<comments>http://www.clearspring.com/forum/</comments>
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			<title>Press Coverage: 10 Ways to Motivate Your Employees on the Cheap</title>
			<link>http://www.allbusiness.com/motivate&#45;your&#45;employees/15747759&#45;7.html</link>
			<category><![CDATA[Press Coverage]]></category>
			<description><![CDATA[
			<a href="http://www.allbusiness.com/motivate-your-employees/15747759-7.html"><img src="http://www.clearspringtech.com/clearspring/images/press-coverage/logo_allbusiness150x50.jpg" alt="10 Ways to Motivate Your Employees on the Cheap" align="left" /></a>
			What better way to inspire your employees than by allowing them the opportunity to hear directly from industry heavyweights? That's the idea behind Clearspring's monthly Speaker Sessions, which host hour-long talks from inspiring thought leaders like Steve Case and Ted Leonsis.
			<a href="http://www.allbusiness.com/motivate-your-employees/15747759-7.html">AllBusiness</a>
			]]></description>
			
			<guid isPermaLink="false">244.clearspring.com</guid>
			<pubDate>Thu, 07 Jul 2011 15:23:38 +0000</pubDate>
			<comments>http://www.clearspring.com/forum/</comments>
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			<title>Press Coverage: AddThis Launches New Way to Measure Social Sharing</title>
			<link>http://mashable.com/2011/06/08/addthis&#45;live&#45;view/</link>
			<category><![CDATA[Press Coverage]]></category>
			<description><![CDATA[
			<a href="http://mashable.com/2011/06/08/addthis-live-view/"><img src="http://www.clearspringtech.com/clearspring/images/press-coverage/logo_mashable150x43.jpg" alt="AddThis Launches New Way to Measure Social Sharing" align="left" /></a>
			AddThis has launched a new way for publishers to track the sharing that happens in its simplest form — copying and pasting a URL from the address bar and then sharing it out to a social network, email or IM.
			<a href="http://mashable.com/2011/06/08/addthis-live-view/">Mashable</a>
			]]></description>
			
			<guid isPermaLink="false">242.clearspring.com</guid>
			<pubDate>Wed, 06 Jul 2011 15:02:19 +0000</pubDate>
			<comments>http://www.clearspring.com/forum/</comments>
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			<title>Press Coverage: AddThis tracks real&#45;time content sharing</title>
			<link>http://emediavitals.com/content/addthis&#45;social&#45;sharing&#45;analytics&#45;platform</link>
			<category><![CDATA[Press Coverage]]></category>
			<description><![CDATA[
			<a href="http://emediavitals.com/content/addthis-social-sharing-analytics-platform"><img src="http://www.clearspringtech.com/clearspring/images/press-coverage/logo_emediavitals150x50.jpg" alt="AddThis tracks real-time content sharing" align="left" /></a>
			Publishers trying to track their social media footprint are challenged by the increasing number of ways users can share content. Clearspring's AddThis, a popular sharing platform for publishers, recently added new functionality for tracking a simple yet under-reported method of sharing: copying and pasting a link from the browser.
			<a href="http://emediavitals.com/content/addthis-social-sharing-analytics-platform">eMedia Vitals</a>
			]]></description>
			
			<guid isPermaLink="false">241.clearspring.com</guid>
			<pubDate>Wed, 06 Jul 2011 14:58:06 +0000</pubDate>
			<comments>http://www.clearspring.com/forum/</comments>
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			<title>Press Coverage: Triggit Targeting For Amazon; Clearspring Sharing Data Through BlueKai Exchange</title>
			<link>http://www.adexchanger.com/ad&#45;exchange&#45;news/wednesday&#45;06292011/</link>
			<category><![CDATA[Press Coverage]]></category>
			<description><![CDATA[
			<a href="http://www.adexchanger.com/ad-exchange-news/wednesday-06292011/"><img src="http://www.clearspringtech.com/clearspring/images/press-coverage/logo_adexchanger150x30.jpg" alt="Triggit Targeting For Amazon; Clearspring Sharing Data Through BlueKai Exchange" align="left" /></a>
			Looking to expand the sales opportunity of the company's proprietary social sharing data, Clearspring announced that it has entered into the data exchange space via BlueKai's data exchange product to sell social audience. According to the release, "Clearspring's key Influence and intent-driven audiences across verticals such as auto, travel, finance, and retail are now available for brand marketers who are looking to tap into the viral benefits of social sharing."
			<a href="http://www.adexchanger.com/ad-exchange-news/wednesday-06292011/">AdExchanger.com</a>
			]]></description>
			
			<guid isPermaLink="false">240.clearspring.com</guid>
			<pubDate>Wed, 06 Jul 2011 14:56:30 +0000</pubDate>
			<comments>http://www.clearspring.com/forum/</comments>
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			<title>Press Coverage: Clearspring Turns AddThis Mobile, Shares Data With BlueKai</title>
			<link>http://www.adotas.com/2011/06/clearsprings&#45;turns&#45;addthis&#45;mobile&#45;shares&#45;data&#45;with&#45;bluekai/</link>
			<category><![CDATA[Press Coverage]]></category>
			<description><![CDATA[
			<a href="http://www.adotas.com/2011/06/clearsprings-turns-addthis-mobile-shares-data-with-bluekai/"><img src="http://www.clearspringtech.com/clearspring/images/press-coverage/logo_adotas150x50.jpg" alt="Clearspring Turns AddThis Mobile, Shares Data With BlueKai" align="left" /></a>
			ADOTAS – Clearspring has gone mobile with its social sharing platform AddThis, which enables sharing to 300 services in 70 different language. Mobile app developers on the iOS platform can incorporate AddThis’ social sharing capabilities and track shares; an Android API has been introduced in private beta. Clearspring also announced that AddThis’ social sharing solution for online publishers is automatically optimized for the mobile web.
			<a href="http://www.adotas.com/2011/06/clearsprings-turns-addthis-mobile-shares-data-with-bluekai/">Adotas</a>
			]]></description>
			
			<guid isPermaLink="false">239.clearspring.com</guid>
			<pubDate>Wed, 06 Jul 2011 14:12:28 +0000</pubDate>
			<comments>http://www.clearspring.com/forum/</comments>
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			<title>Press Coverage: AddThis Arrives for Mobile App Developers</title>
			<link>http://www.readwriteweb.com/mobile/2011/06/addthis&#45;arrives&#45;for&#45;mobile&#45;app&#45;developers.php</link>
			<category><![CDATA[Press Coverage]]></category>
			<description><![CDATA[
			<a href="http://www.readwriteweb.com/mobile/2011/06/addthis-arrives-for-mobile-app-developers.php"><img src="http://www.clearspringtech.com/clearspring/images/press-coverage/logo_readwritemobile150x50.jpg" alt="AddThis Arrives for Mobile App Developers" align="left" /></a>
			AddThis, Clearspring's online content sharing platform, has just arrived in a format for mobile app developers to take advantage of, on both iOS and Android ( the latter in beta). "Everything is shifting to mobile very quickly," explains AddThis CEO Hooman Radfar. "Our community of 9 million plus publishers are building more and more for the mobile Web, and they want the same functionality for mobile apps."
			<a href="http://www.readwriteweb.com/mobile/2011/06/addthis-arrives-for-mobile-app-developers.php">ReadWriteWeb</a>
			]]></description>
			
			<guid isPermaLink="false">238.clearspring.com</guid>
			<pubDate>Wed, 06 Jul 2011 14:11:11 +0000</pubDate>
			<comments>http://www.clearspring.com/forum/</comments>
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			<title>Press Coverage: Clearspring Takes AddThis Mobile With Social Sharing SDKs For iPhone, Android And The Web</title>
			<link>http://techcrunch.com/2011/06/29/clearspring&#45;takes&#45;addthis&#45;mobile&#45;with&#45;social&#45;sharing&#45;sdks&#45;for&#45;iphone&#45;android&#45;and&#45;the&#45;web/</link>
			<category><![CDATA[Press Coverage]]></category>
			<description><![CDATA[
			<a href="http://techcrunch.com/2011/06/29/clearspring-takes-addthis-mobile-with-social-sharing-sdks-for-iphone-android-and-the-web/"><img src="http://www.clearspringtech.com/clearspring/images/press-coverage/logo_techcrunch150x30.jpg" alt="Clearspring Takes AddThis Mobile With Social Sharing SDKs For iPhone, Android And The Web" align="left" /></a>
			Clearspring Technologies, the developer of social sharing platform AddThis, is launching its mobile strategy today, unveiling optimized technologies for the iPhone, Android and mobile web.
			<a href="http://techcrunch.com/2011/06/29/clearspring-takes-addthis-mobile-with-social-sharing-sdks-for-iphone-android-and-the-web/">TechCrunch</a>
			]]></description>
			
			<guid isPermaLink="false">237.clearspring.com</guid>
			<pubDate>Wed, 06 Jul 2011 14:10:45 +0000</pubDate>
			<comments>http://www.clearspring.com/forum/</comments>
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			<title>Press Coverage: The Ingredients of a Successful Company</title>
			<link>http://blogs.forbes.com/jessethomas/2011/07/01/the&#45;ingredients&#45;of&#45;a&#45;successful&#45;company/</link>
			<category><![CDATA[Press Coverage]]></category>
			<description><![CDATA[
			<a href="http://blogs.forbes.com/jessethomas/2011/07/01/the-ingredients-of-a-successful-company/"><img src="http://www.clearspringtech.com/clearspring/images/press-coverage/logo_forbes150x50.jpg" alt="The Ingredients of a Successful Company" align="left" /></a>
			If you were to make the perfect drink, what would you include? If you were to make the perfect company, what would you throw into the mix? Earlier this month, my friends Jen Consalvo and Frank Gruber organized Startup Mixology to answer just that, through the voices of successful entrepreneurs in the DC community.
			<a href="http://blogs.forbes.com/jessethomas/2011/07/01/the-ingredients-of-a-successful-company/">Forbes</a>
			]]></description>
			
			<guid isPermaLink="false">236.clearspring.com</guid>
			<pubDate>Wed, 06 Jul 2011 14:08:37 +0000</pubDate>
			<comments>http://www.clearspring.com/forum/</comments>
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			<title>Press Release: AddThis First Sharing Platform to Offer Fully Optimized Mobile Solution</title>
			<link>http://www.clearspring.com/about/press/addthis-first-sharing-platform-to-offer-fully-optimized-mobile-solution</link>
			<category><![CDATA[Press Release]]></category>
			<description><![CDATA[
			<h2>Provides Social Sharing and Unified Analytics Capabilities for iPhone, iPad and Mobile Web Developers</h2>
			<p>
    <strong>McLean, Va. - June 29, 2011</strong> &mdash; <a href="http://www.clearspring.com/">Clearspring</a>, provider of the largest online content 
    sharing platform, announced today that its <a href="http://www.addthis.com/">AddThis</a> platform now enables publishers developing applications on 
    leading mobile devices such as the iPhone and iPad to add social sharing capabilities and track how that sharing impacts application usage. For the 
    first time, these publishers can leverage a unified view of online and mobile social sharing to better understand who their readers are and how to 
    maximize traffic from social network referrals. AddThis is the first sharing platform to offer this functionality in a way that is fully optimized 
    for the mobile environment, including native apps for the mobile web, making it easy for publishers to have a standard approach to measuring sharing. 
    The company is also opening up a beta program for its Android API. 
</p>
<p>
    The U.S. has approximately 264.5 million data-capable device users,* and publishers are seeing a shift in traffic away from the desktop and toward 
    mobile devices. "As mobile access increases, publishers have struggled to fully understanding how their content is performing beyond the site," 
    said Hooman Radfar, founder and CEO of Clearspring. "AddThis is the one platform you can leverage to measure and optimize sharing behavior 
    regardless of how or through what device users chose to share the content."
</p>
<p>
    AddThis for iOS and Android is easy for app developers to implement since it is designed and optimized specifically for mobile devices. Further, 
    there is no additional work for publishers wishing to utilize AddThis on the mobile web. The same tool used for the website automatically works 
    in the mobile environment, giving developers the ability to enable sharing to more than 300 services in more than 70 different languages across 
    platforms. This eliminates the traditional complexity of delivering content on multiple platforms because developers can build once and deliver 
    everywhere. 
</p>
<p>
    AddThis integrates mobile sharing data from native apps and the mobile web with all other sharing data in its unified analytics dashboard giving 
    publishers a complete view of the impact of social sharing on traffic. Web-based sharing data can also be seen in a Live Feed that Clearspring 
    recently announced.   Clearspring will make this functionality available for mobile data soon.
</p>
<p>
    AddThis for iOS is available for download now, and developers can sign up for the Android version due out this summer. For more information 
    or to download the AddThis mobile APIs, please visit <a href="http://www.addthis.com/mobile">http://www.addthis.com/mobile</a>
</p>
			<hr/>
			
			<p>
    Clearspring is the leader in connecting publishers, services and advertisers to audiences on the social web. 
    Clearspring's AddThis platform enables leading publishers to distribute and track digital content such as web 
    pages, widgets, and videos to social networks, bookmarking sites, blogs, and more. AddThis is used by over 
    10 million unique domains reaching over 1.2 billion unique users monthly.  Clearspring's Audience Platform 
    leverages aggregate data from AddThis to allow advertisers and publishers to target these socially-connected 
    audiences via real-time bidding platforms.  Visit <a href="http://www.clearspring.com/">www.clearspring.com</a> 
    to learn more. 
</p>
			]]></description>
			
			
			<guid isPermaLink="false">235.clearspring.com</guid>
			<pubDate>Wed, 29 Jun 2011 12:00:25 +0000</pubDate>
			<comments>http://www.clearspring.com/forum/</comments>
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			<title>Press Release: Largest Sharing Platform Partners With Largest Data Exchange to Deliver Social Audiences</title>
			<link>http://www.clearspring.com/about/press/clearspring-partners-with-bluekai-to-deliver-social-audiences</link>
			<category><![CDATA[Press Release]]></category>
			<description><![CDATA[
			<h2>BlueKai Deal Marks Clearspring’s First Data Exchange Integration</h2>
			<p>
    <strong>McLean, Va. - June 28, 2011</strong> &mdash; Clearspring, provider of the largest online content sharing and analytics platform, 
    AddThis, announced today that its social influence and intent data is now available on the BlueKai Exchange, which is the largest marketplace 
    of audiences worldwide.  The Clearspring audiences, aggregated anonymously from 9 million unique domains globally, represent the largest 
    data set of its kind available via BlueKai. Clearspring's key Influence and Intent-driven audiences across verticals such as auto, travel, 
    finance, and retail are now available for brand marketers who are looking to tap into the viral benefits of social sharing. 
</p>
<p>
    This deal represents Clearspring's first agreement with a data exchange to deliver its influence and intent-driven audiences.  Earlier this 
    year, Clearspring rolled out its audiences to the top demand side platforms including MIG, a WPP Company, Invite Media, MediaMath, Data Xu, 
    and Turn, along with the leading ad exchange, Right Media. The company has also integrated directly with several trading desks and is now 
    available via eight channels.
</p>
<p>
    "As data-driven campaigns quickly become the norm, advertisers are increasingly using exchanges like BlueKai to find and manage 
    highly-targeted audiences like those we've created with real-time data, based on users' sharing and search activity," remarked Peggy Fry, 
    chief revenue officer for Clearspring. "Our goal is to make sure our audiences are everywhere buyers want to use them."
</p>
<p>
    "Clearspring's social audiences will add to the data depth and breadth on the BlueKai Exchange, the largest marketplace for comprehensive 
    3rd party data acquisition," said Omar Tawakol, CEO of BlueKai.  "With social media playing a larger role in the online advertising ecosystem, 
    we're excited to be partnering with Clearspring to provide social data at scale and making this audience actionable for our exchange and 
    platform clients."
</p>
<p>
    Clearspring leverages its proprietary real-time data processing engine to aggregate and synthesize anonymous influence and intent data 
    from across its AddThis platform, in order to build and deliver valuable audiences to publishers and advertisers. AddThis currently 
    reaches more than 9 million domains and 1 billion unique users monthly.
</p>
<p>
    Clearspring CEO Hooman Radfar will be speaking at the invitation-only BlueKai Data Summit tomorrow at the Plaza Hotel in New York City 
    on a panel titled, <strong>"What's Next?  Driving Data Possibilities From Social, Video and Mobile."</strong> The panel also includes 
    Tod Sacerdoti, CEO of BrightRoll, Jayant Kadambi, president of YuMe and Jorey Ramer, VP corporate development of Jumptap.
</p>
<p>
    Clearspring data will be made available in the BlueKai Exchange by July 18<sup>th</sup>.
</p>
			<hr/>
			
			<p>
    Clearspring is the leader in connecting publishers, services and advertisers to audiences on the social web. 
    Clearspring's AddThis platform enables leading publishers to distribute and track digital content such as web 
    pages, widgets, and videos to social networks, bookmarking sites, blogs, and more. AddThis is used by over 
    10 million unique domains reaching over 1.2 billion unique users monthly.  Clearspring's Audience Platform 
    leverages aggregate data from AddThis to allow advertisers and publishers to target these socially-connected 
    audiences via real-time bidding platforms.  Visit <a href="http://www.clearspring.com/">www.clearspring.com</a> 
    to learn more. 
</p>
			]]></description>
			
			
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			<pubDate>Tue, 28 Jun 2011 15:30:07 +0000</pubDate>
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			<title>Press Release: Clearspring&#8217;s AddThis Platform First to Offer Real&#45;time Analytics Across All Social Sharing Site</title>
			<link>http://www.clearspring.com/about/press/clearsprings-addthis-platform-first-to-offer-real-time-social-analytics</link>
			<category><![CDATA[Press Release]]></category>
			<description><![CDATA[
			<h2>ew Features Enable Web Sites to Measure Impact of Copy and Paste Sharing on Website Traffic in Addition to Measuring Facebook Like, Twitter Tweet, Google +1 Buttons and More</h2>
			<p>
    <strong>McLean, Va. - June 8, 2011</strong> &mdash; Clearspring provider of the largest online content sharing platform AddThis, 
    announced today its AddThis platform now enables publishers to analyze all content sharing activity in real-time through an 
    easy-to-use online dashboard. AddThis analytics provides the first complete view of content sharing that, in addition to all 
    sharing through the AddThis platform, now includes all content shared by users copying and pasting links from the address bar 
    of a browser. With new real-time insights about all the ways users share content, publishers have a single dashboard from which 
    they can measure the impact of sharing and referral traffic from social sites.
</p>
<p>
    "AddThis is now the only sharing platform to enable a publisher to track all sharing activity, but also to do it real-time. 
    For the first time, web sites can monitor all sharing activity coming from their site&mdash;including copy and pasted links-from a 
    single dashboard and can more easily leverage this data to optimize their sites," Hooman Radfar, founder and CEO of Clearspring. 
    "Unlike with SEO, social media optimization happens in real-time. It's not about days, or weeks; it's about minutes and seconds. 
    When social groundswell occurs, publishers will be able to jump on it&mdash;live."
</p>
<p>
    The new AddThis Live View shows all shares and clicks as they happen, grouping them by content, and automatically promoting the 
    most active URLs to the top of the feed. Publishers can use this information to modify site layouts, editorial and content marketing 
    tactics in response to continuous feedback about viewers' activities. This makes it easier for publishers to accurately understand 
    traffic-generating content without switching between different application dashboards.
</p>
<p>
    "With real-time analytics, we can see immediately which articles resonated with our readers&mdash;so much so that they chose to share that 
    content with their friends and followers," said Michelle Kessler, social media editor for USA TODAY. "We hope to use this valuable 
    information to respond quickly with content promotion, related content or potential follow-up stories."
</p>
<p>
    AddThis also provides data on sharing occurring via the browser address bar. When publishers opt-in to use this new feature, every page 
    served up is assigned a unique URL that shows publishers who among their audience has copied and pasted a link to a piece of content to 
    share it with their network. This lets them more accurately understand reader behavior-especially those who are using email or third-party 
    applications to share-and anonymously identify certain users as key influencers.
</p>
<p>
    If you'd like to learn more about AddThis analytics, please visit the AddThis analytics page or login into your account here: 
    <a href="http://www.addthis.com/login">http://www.addthis.com/login</a>. You can also check out the product video here: 
    <a href="http://youtu.be/nM7YsOSj7dM">http://youtu.be/nM7YsOSj7dM</a>.  
</p>
			<hr/>
			
			<p>
    Clearspring is the leader in connecting publishers, services and advertisers to audiences on the social web. 
    Clearspring's AddThis platform enables leading publishers to distribute and track digital content such as web 
    pages, widgets, and videos to social networks, bookmarking sites, blogs, and more. AddThis is used by over 
    10 million unique domains reaching over 1.2 billion unique users monthly.  Clearspring's Audience Platform 
    leverages aggregate data from AddThis to allow advertisers and publishers to target these socially-connected 
    audiences via real-time bidding platforms.  Visit <a href="http://www.clearspring.com/">www.clearspring.com</a> 
    to learn more. 
</p>
			]]></description>
			
			
			<guid isPermaLink="false">232.clearspring.com</guid>
			<pubDate>Wed, 08 Jun 2011 12:00:01 +0000</pubDate>
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			<title>Press Coverage: To attract Gen&#45;Y workers, local companies recruit in unconventional ways</title>
			<link>http://www.washingtonpost.com/business/capitalbusiness/to&#45;attract&#45;gen&#45;y&#45;workers&#45;local&#45;companies&#45;recruit&#45;in&#45;unconventional&#45;ways/2011/05/06/AFRPSsRG_story.html</link>
			<category><![CDATA[Press Coverage]]></category>
			<description><![CDATA[
			<a href="http://www.washingtonpost.com/business/capitalbusiness/to-attract-gen-y-workers-local-companies-recruit-in-unconventional-ways/2011/05/06/AFRPSsRG_story.html"><img src="http://www.clearspringtech.com/clearspring/images/press-coverage/logo_washingtonpost_150x30_1.jpg" alt="To attract Gen-Y workers, local companies recruit in unconventional ways" align="left" /></a>
			A handful of employees there have established the <a href="http://www.csmotorclub.com/">Clearspring Motor Club</a>, a weekend and evening pastime during which they've spent $500 to purchase and restore their own “hooptie,” a kind of junk car made junkier. They plan to use it to compete in the <a href="http://www.24hoursoflemons.com/">24 Hours of LeMons</a> this summer, a tongue-in-cheek race for fixer uppers.
			<a href="http://www.washingtonpost.com/business/capitalbusiness/to-attract-gen-y-workers-local-companies-recruit-in-unconventional-ways/2011/05/06/AFRPSsRG_story.html">The Washington Post</a>
			]]></description>
			
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			<pubDate>Wed, 11 May 2011 17:34:58 +0000</pubDate>
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			<title>Press Coverage: Big Data Gets Big Investment: $20M for Social Sharing Service AddThis</title>
			<link>http://www.readwriteweb.com/archives/big_data_gets_big_investment_20m_for_social_sharin.php</link>
			<category><![CDATA[Press Coverage]]></category>
			<description><![CDATA[
			<a href="http://www.readwriteweb.com/archives/big_data_gets_big_investment_20m_for_social_sharin.php"><img src="http://www.clearspringtech.com/clearspring/images/press-coverage/logo_readwriteweb150x21_2.jpg" alt="Big Data Gets Big Investment: $20M for Social Sharing Service AddThis" align="left" /></a>
			Clearspring is all about data. Big data. Lots of data. Data coming out of our ears data. Clearspring processes 10 terabytes of data per day. The AddThis button is on over nine million websites and has a billion unique users worldwide. Data is generated by users of the platform sharing content across social and news networks as well as when people visit sits that AddThis is embedded on. Clearspring will use this round of funding to accelerate its next-generation publishing products and continue growth of its advertising offerings.
			<a href="http://www.readwriteweb.com/archives/big_data_gets_big_investment_20m_for_social_sharin.php">ReadWriteWeb</a>
			]]></description>
			
			<guid isPermaLink="false">227.clearspring.com</guid>
			<pubDate>Wed, 11 May 2011 17:32:41 +0000</pubDate>
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			<title>Press Coverage: Clearspring Raises $20M for Audience Data and Gobbling Up Start&#45;ups</title>
			<link>http://networkeffect.allthingsd.com/20110510/clearspring&#45;raises&#45;20m&#45;for&#45;audience&#45;data&#45;and&#45;gobbling&#45;up&#45;start&#45;ups/</link>
			<category><![CDATA[Press Coverage]]></category>
			<description><![CDATA[
			<a href="http://networkeffect.allthingsd.com/20110510/clearspring-raises-20m-for-audience-data-and-gobbling-up-start-ups/"><img src="http://www.clearspringtech.com/clearspring/images/press-coverage/logo_allthingsd.jpg" alt="Clearspring Raises $20M for Audience Data and Gobbling Up Start-ups" align="left" /></a>
			Clearspring, maker of the AddThis sharing tool seen on nine million Web sites, has raised $20 million in Series D funding led by Institutional Venture Partners.

Though the measurement techniques for these kinds of syndicated Web tools are in flux, the McLean, Va.-based Clearspring has more than one billion monthly unique visitors, which it says beats competitors such as ShareThis and Meebo.
			<a href="http://networkeffect.allthingsd.com/20110510/clearspring-raises-20m-for-audience-data-and-gobbling-up-start-ups/">AllThingsD</a>
			]]></description>
			
			<guid isPermaLink="false">226.clearspring.com</guid>
			<pubDate>Wed, 11 May 2011 17:29:30 +0000</pubDate>
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			<title>Press Coverage: Clearspring Raises $20 Million To Build Up Real&#45;Time Data Services</title>
			<link>http://paidcontent.org/article/419&#45;clearspring&#45;raises&#45;20&#45;million&#45;to&#45;build&#45;up&#45;real&#45;time&#45;data&#45;services/</link>
			<category><![CDATA[Press Coverage]]></category>
			<description><![CDATA[
			<a href="http://paidcontent.org/article/419-clearspring-raises-20-million-to-build-up-real-time-data-services/"><img src="http://www.clearspringtech.com/clearspring/images/press-coverage/logo_paidcontent.jpg" alt="Clearspring Raises $20 Million To Build Up Real-Time Data Services" align="left" /></a>
			Social content distributor Clearspring has raised a $20 million fourth round as it expands offices and is continuing to build up its staff. Secondly, the company needs the funding to help support its technology services, which CEO Hooman Radfar says involving processing as much data per week as the entire digital Library of Congress has stored online.
			<a href="http://paidcontent.org/article/419-clearspring-raises-20-million-to-build-up-real-time-data-services/">paidContent</a>
			]]></description>
			
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			<pubDate>Wed, 11 May 2011 17:26:48 +0000</pubDate>
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			<title>Press Coverage: AddThis Indeed: Clearspring Raises $20 Million As It Rides Social Sharing Boom</title>
			<link>http://techcrunch.com/2011/05/10/addthis&#45;indeed&#45;clearspring&#45;raises&#45;20&#45;million&#45;as&#45;it&#45;rides&#45;social&#45;sharing&#45;boom/</link>
			<category><![CDATA[Press Coverage]]></category>
			<description><![CDATA[
			<a href="http://techcrunch.com/2011/05/10/addthis-indeed-clearspring-raises-20-million-as-it-rides-social-sharing-boom/"><img src="http://www.clearspringtech.com/clearspring/images/press-coverage/logo_techcrunch_1.jpg" alt="AddThis Indeed: Clearspring Raises $20 Million As It Rides Social Sharing Boom" align="left" /></a>
			The name Clearspring Technologies may not be terribly familiar to you, but chances are you've often clicked on or at least come across its <a href="http://www.addthis.com/">AddThis</a> buttons, which are plastered on publisher sites Web-wide.
			<a href="http://techcrunch.com/2011/05/10/addthis-indeed-clearspring-raises-20-million-as-it-rides-social-sharing-boom/">TechCrunch</a>
			]]></description>
			
			<guid isPermaLink="false">224.clearspring.com</guid>
			<pubDate>Wed, 11 May 2011 17:24:44 +0000</pubDate>
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			<title>Press Coverage: The Big Bet on Social Data</title>
			<link>http://www.digidaydaily.com/stories/the&#45;big&#45;bet&#45;on&#45;social&#45;data/</link>
			<category><![CDATA[Press Coverage]]></category>
			<description><![CDATA[
			<a href="http://www.digidaydaily.com/stories/the-big-bet-on-social-data/"><img src="http://www.clearspringtech.com/clearspring/images/press-coverage/logo_digidaydaily_3.jpg" alt="The Big Bet on Social Data" align="left" /></a>
			At a time when content businesses grope for business models, it's clear where the real money remains: data. The best part about data: no need to publish content or even attract users.
The latest evidence: Clearspring Technologies, a company that started as a widget maker back in the heady days of MySpace, closed a big $20 million funding round, led by former Twitter and Zynga investor Institutional Venture Partners, to build out its social data business. Clearspring boasts it sees a billion Internet users -- all without operating a single Website. It does this through its AddThis box that sits on about 9 million Internet sites. The innocuous box is more than an easy tool for social-minded users too lazy to cut and paste a URL. It’s a vacuum of social data, collecting who is sharing what and how often they’re able to get people to click on what they share.
			<a href="http://www.digidaydaily.com/stories/the-big-bet-on-social-data/">DIGIDAY:DAILY</a>
			]]></description>
			
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			<pubDate>Wed, 11 May 2011 17:21:34 +0000</pubDate>
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			<title>Press Coverage: Clearspring lands $20 million from Silicon Valley investor</title>
			<link>http://www.washingtonpost.com/business/capitalbusiness/clearspring&#45;lands&#45;20&#45;million&#45;from&#45;silicon&#45;valley&#45;investor/2011/05/09/AFcCAVgG_story.html</link>
			<category><![CDATA[Press Coverage]]></category>
			<description><![CDATA[
			<a href="http://www.washingtonpost.com/business/capitalbusiness/clearspring-lands-20-million-from-silicon-valley-investor/2011/05/09/AFcCAVgG_story.html"><img src="http://www.clearspringtech.com/clearspring/images/press-coverage/logo_washingtonpost_150x30.jpg" alt="Clearspring lands $20 million from Silicon Valley investor" align="left" /></a>
			The McLean-based media software company Clearspring has secured $20 million from a Silicon Valley investor and plans to use the money for acquisitions and other strategic moves as it looks to broaden its product portfolio, executives said.
			<a href="http://www.washingtonpost.com/business/capitalbusiness/clearspring-lands-20-million-from-silicon-valley-investor/2011/05/09/AFcCAVgG_story.html">The Washington Post</a>
			]]></description>
			
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			<pubDate>Wed, 11 May 2011 17:20:07 +0000</pubDate>
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			<title>Press Release: Clearspring Closes $20M Series D Led by IVP to Continue  Growth Around Big Social Data</title>
			<link>http://www.clearspring.com/about/press/clearspring-closes-20m-led-by-ivp-to-continue-growth-around-big-social-data</link>
			<category><![CDATA[Press Release]]></category>
			<description><![CDATA[
			<h2>Provider of AddThis Sharing Platform Triples Revenue; Reaches More than 1B Unique Users Monthly Across 9M Sites</h2>
			<p><strong>McLean, Va. - May 10, 2011</strong> &mdash; Clearspring Technologies, Inc., provider of the largest social content sharing platform AddThis, announced today that it has closed a $20M series D round of funding led by Institutional Venture Partners (IVP), alongside Clearspring's existing investors. IVP, one of the premier later-stage venture capital and growth equity firms, has funded some of the fastest-growing, data-driven online companies including Twitter and Zynga. This investment comes amid a period of continued, significant growth for Clearspring as a company, as a platform and as a provider of real-time interest data on Internet audiences.  The funding will be used to accelerate Clearspring's next-generation publisher products and continued growth of its advertising offerings, as well as to help fuel strategic acquisitions.</p>

<p>The AddThis sharing tool, with its widely recognized orange box with white plus sign icon, is a familiar sight on more than 9M websites enabling users globally to share content easily with their friends through more than 300 different social networks in 70 languages. Armed with collective insight into what over 1B unique Internet users choose to read and share monthly through AddThis, Clearspring enables advertisers to reach the right audiences at the right time via ad exchanges and demand-side platforms.</p>

<p>IVP has a track record of backing truly significant digital companies that stand out as the best of breed in their respective market.  "Clearspring processes 10TB of data per day.  This is as much data per week as the entire digital Library of Congress has stored online," said Sandy Miller, General Partner at IVP.   "This massive data set, coupled with their scalable and differentiated real-time data processing capabilities, puts Clearspring in a unique position to not only take advantage of the rising demand for audience data in advertising, but also enables them to disrupt a number of other markets.  We're excited about the investment and the growing opportunities associated with big data online."</p>

<p>The AddThis platform has grown from reaching 200M users in 2008 to being one of the ten largest audiences online today.  AddThis is also one of twenty web tools world-wide with a Google Page Rank of 10.  With revenue on track to triple this year, the company is hiring a new employee almost every week, which will result in it almost doubling its staff this year.</p>

<p>"We've had a singular focus on making it easy for publishers to drive traffic to their sites via social sharing, while providing best-of-breed analytics to help them optimize their sites to capitalize on that traffic.  As a result of our focus, we've built a massive reach." remarked, Hooman Radfar, co-founder and CEO of Clearspring. "With this investment, we can now bring the power of that reach back to the individual publisher via our next generation tools and services, which will focus on providing publishers actionable data, not just from the social web, but the entire web.  Imagine the challenges we can help a publisher solve- -it's a staggering opportunity."</p>

<p>IVP joins Clearspring's impressive roster of investors including New Enterprise Associates, Novak Biddle Venture Partners, former AOL vice chair and president Ted Leonsis, AOL co-founder Steve Case, Capital One co-founder Nigel Morris, and Silicon Valley super-angel Ron Conway.</p>

<p>"We've always held the view that big data would be one of the most valuable assets to come out of the social web," said Ted Leonsis, Clearspring's Chairman, as well as founder, CEO and majority owner of Monumental Sports and Entertainment and owner of the Washington Capitals, Wizards, Mystics and Verizon Center.  "It is no surprise to anyone close to the company that we have parlayed our expertise in social sharing to achieve a reach surpassing Yahoo!.  In the last year, we've started to leverage that reach via our Audience Platform.  But we've just started to scratch the surface.  With this investment, we'll see just how far we can go."</p>

<p>&nbsp;</p>
<h3>About Institutional Venture Partners (IVP)</h3>
<p>With $3 billion of committed capital, Institutional Venture Partners (IVP) is one of the premier later-stage venture capital and growth equity firms in the United States. The partnership is currently investing IVP XIII, a $750 million later-stage fund focused on investments in rapidly growing media and technology companies. Founded in 1980, IVP has invested in over 300 companies, 86 of which have gone public. IVP has a 30 year IRR of 43.2% and is one of the top performing firms in the industry. IVP specializes in venture growth investments, industry rollups, founder liquidity transactions and select public market investments. Since its inception, IVP investments include such notable companies as ArcSight (HPQ), Aspect Communications, At Road (TRMB), Business.com (DEXO), Clarify (DOX), ComScore (SCOR), Concur Technologies (CNQR), Danger (MSFT), Digital River (DRIV), Foundry Networks (BRCD), HomeAway, Juniper Networks (JNPR), Kayak, LivingSocial, LSI Corporation (LSI), Mobile 365 (SAP), MySQL (ORCL), Netflix (NFLX), Polycom (PLCM), Quigo (TWX), Seagate (STX), Synchronoss (SNCR), Tivo (TIVO), Twitter, Websense (WBSN) and Zynga. For more information, visit <a href="http://www.ivp.com" target="_blank">http://www.ivp.com</a> or follow IVP on Twitter: <a href="http://twitter.com/ivp" target="_blank">http://twitter.com/ivp</a>.</p>

			<hr/>
			
			<p>
    Clearspring is the leader in connecting publishers, services and advertisers to audiences on the social web. 
    Clearspring's AddThis platform enables leading publishers to distribute and track digital content such as web 
    pages, widgets, and videos to social networks, bookmarking sites, blogs, and more. AddThis is used by over 
    10 million unique domains reaching over 1.2 billion unique users monthly.  Clearspring's Audience Platform 
    leverages aggregate data from AddThis to allow advertisers and publishers to target these socially-connected 
    audiences via real-time bidding platforms.  Visit <a href="http://www.clearspring.com/">www.clearspring.com</a> 
    to learn more. 
</p>
			]]></description>
			
			
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			<pubDate>Tue, 10 May 2011 12:00:40 +0000</pubDate>
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			<title>Press Coverage: Unemployment at Lowest in Two Years</title>
			<link>http://abcnews.go.com/GMA/video/unemployment&#45;lowest&#45;years&#45;jobs&#45;report&#45;economy&#45;business&#45;13281027?tab=9482931&amp;section=1206833</link>
			<category><![CDATA[Press Coverage]]></category>
			<description><![CDATA[
			<a href="http://abcnews.go.com/GMA/video/unemployment-lowest-years-jobs-report-economy-business-13281027?tab=9482931&section=1206833"><img src="http://www.clearspringtech.com/clearspring/images/press-coverage/logo_abcnews.jpg" alt="Unemployment at Lowest in Two Years" align="left" /></a>
			Clearspring is interviewed as an example of a fast-growing company demonstrating the economic recovery following a positive jobs report from The White House.
			<a href="http://abcnews.go.com/GMA/video/unemployment-lowest-years-jobs-report-economy-business-13281027?tab=9482931&section=1206833">ABC News</a>
			]]></description>
			
			<guid isPermaLink="false">220.clearspring.com</guid>
			<pubDate>Fri, 29 Apr 2011 17:10:05 +0000</pubDate>
			<comments>http://www.clearspring.com/forum/</comments>
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			<title>Press Coverage: Clearspring Serious About Big Data, Makes Audience Platform &#8220;Portable&#8221;</title>
			<link>http://siliconangle.com/blog/2011/04/28/clearspring&#45;serious&#45;about&#45;big&#45;data&#45;makes&#45;audience&#45;platform&#45;portable/</link>
			<category><![CDATA[Press Coverage]]></category>
			<description><![CDATA[
			<a href="http://siliconangle.com/blog/2011/04/28/clearspring-serious-about-big-data-makes-audience-platform-portable/"><img src="http://www.clearspringtech.com/clearspring/images/press-coverage/logo_siliconangle_1.jpg" alt="Clearspring Serious About Big Data, Makes Audience Platform &#8220;Portable&#8221;" align="left" /></a>
			Clearspring's been building its big data strategy for a couple of years now, and as it seeks new verticals in the marketing industry, Clearspring is releasing another major feature for its product line up.  Giving companies the ability to take their target demographics with them across platforms, Clearspring's new "Audiences Everywhere" feature brings some 200 million U.S. users to top demand-side platforms and ad exchanges.
			<a href="http://siliconangle.com/blog/2011/04/28/clearspring-serious-about-big-data-makes-audience-platform-portable/">SiliconANGLE</a>
			]]></description>
			
			<guid isPermaLink="false">219.clearspring.com</guid>
			<pubDate>Fri, 29 Apr 2011 17:05:16 +0000</pubDate>
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			<title>Press Coverage: Tech Titans 2011</title>
			<link>http://www.washingtonian.com/articles/people/19168.html</link>
			<category><![CDATA[Press Coverage]]></category>
			<description><![CDATA[
			<a href="http://www.washingtonian.com/articles/people/19168.html"><img src="http://www.clearspringtech.com/clearspring/images/press-coverage/logo_washingtonian.gif" alt="Tech Titans 2011" align="left" /></a>
			100 leaders of Washington's tech world, from LivingSocial's Tim O'Shaughnessy to Capitals owner Ted Leonsis.
			<a href="http://www.washingtonian.com/articles/people/19168.html">Washingtonian</a>
			]]></description>
			
			<guid isPermaLink="false">218.clearspring.com</guid>
			<pubDate>Tue, 26 Apr 2011 16:27:32 +0000</pubDate>
			<comments>http://www.clearspring.com/forum/</comments>
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			<title>Press Release: Clearspring Announces Audience Delivery of 200MM US Uniques Across Top DSPs and Exchanges</title>
			<link>http://www.clearspring.com/about/press/clearspring-launches-audiences-everywhere</link>
			<category><![CDATA[Press Release]]></category>
			<description><![CDATA[
			<h2>MIG, Invite, DataXu and Others Get Real-Time Access to Social Influencers and Intenders Across Multiple Platforms</h2>
			<p><strong>McLean, Va. – April 25, 2011</strong> &mdash; Clearspring Technologies, Inc., provider of the largest online content sharing platform AddThis, announced today that it is now delivering its audiences of influencers and intenders to all major demand-side platforms and the leading ad exchange. Clearspring’s Audience Platform, announced last August, is now available on demand-side platforms including WPP’s Media Innovation Group (MIG), Invite Media, MediaMath, DataXu, and Turn. Yahoo’s market leading Right Media Exchange (RMX) is also now the first data exchange to utilize Clearspring’s audiences. These relationships bring Clearspring’s highly targeted transparent audiences to media buyers all over the Web.</p>
<p>Brian Lesser, SVP and General Manager of the MIG said, “Clearspring is a key data provider that brings differentiated audiences by leveraging a combination of scale, micro targeting, and social data that is valuable and hard to find in combination."</p>
<p>Through its Audience Platform, Clearspring leverages its proprietary real-time data processing engine to aggregate and synthesize anonymous influence and intent data from across the AddThis platform, in order to build and deliver valuable audiences to publishers and advertisers. AddThis is currently used by over 9MM domains, reaching 1B unique users monthly. Advertisers and publishers can use this anonymous data to reach interest and intent based audiences in categories like movies, automotive, telecom, as well as social audiences targeting influencers.</p>
<p>"Advertisers want to make every impression they buy count -  so reaching the right audiences at the right time across the growing set of display inventory is key," said Peggy Fry, Chief Revenue Officer for Clearspring. "Step one was creating and delivering socially connected audiences of intent and interest at scale.  Step two is making our audiences available everywhere and easy to buy – and that’s what we're announcing today."</p>
<p>AddThis is the largest sharing platform on the Web and mobile with more insights into users' "likes," interests and purchase intent than any other 3rd party sharing platform. "Right Media is working with Clearspring to deliver its valuable audience to Exchange members and enable them to better connect with consumers online," remarked Ramsey McGrory, VP, Yahoo! NA Marketplaces and Head of Right Media.  "Audience Sharing, which we introduced on the Exchange last fall enables us to aid buyers and sellers like Clearspring to share, manage and monetize their unique audiences at scale, further reinforcing our position as the leading display advertising exchange."</p>
<p>Audiences available via Clearspring are privacy-safe.  Clearspring recently made several moves in ensuring privacy and transparency in the way its uses and shares its data. The AddThis platform recently was accepted for membership into the NAI.  Clearspring also announced implementation of the EVIDON platform as part of its support of the Digital Advertising Alliance's Online Behavioral Advertising (OBA) guidelines. To find out more about the company's privacy initiatives and the Clearspring Audience Platform visit <a href="http://clearspring.com/advertisers">http://clearspring.com/advertisers</a>.</p>
			<hr/>
			
			<p>
    Clearspring is the leader in connecting publishers, services and advertisers to audiences on the social web. 
    Clearspring's AddThis platform enables leading publishers to distribute and track digital content such as web 
    pages, widgets, and videos to social networks, bookmarking sites, blogs, and more. AddThis is used by over 
    10 million unique domains reaching over 1.2 billion unique users monthly.  Clearspring's Audience Platform 
    leverages aggregate data from AddThis to allow advertisers and publishers to target these socially-connected 
    audiences via real-time bidding platforms.  Visit <a href="http://www.clearspring.com/">www.clearspring.com</a> 
    to learn more. 
</p>
			]]></description>
			
			
			<guid isPermaLink="false">217.clearspring.com</guid>
			<pubDate>Mon, 25 Apr 2011 11:59:59 +0000</pubDate>
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			<title>Press Coverage: LivingSocial Is Next Bet for Steve Case After Zipcar Payoff</title>
			<link>http://www.bloomberg.com/news/2011&#45;04&#45;15/livingsocial&#45;is&#45;next&#45;bet&#45;for&#45;steve&#45;case&#45;after&#45;zipcar&#45;payoff.html</link>
			<category><![CDATA[Press Coverage]]></category>
			<description><![CDATA[
			<a href="http://www.bloomberg.com/news/2011-04-15/livingsocial-is-next-bet-for-steve-case-after-zipcar-payoff.html"><img src="http://www.clearspringtech.com/clearspring/images/press-coverage/logo_bloomberg.jpg" alt="LivingSocial Is Next Bet for Steve Case After Zipcar Payoff" align="left" /></a>
			America Online co-founder Steve Case, recasting himself as a venture capitalist, pledged to invest $200 million in fast-growing companies in 2005. With his bet on Zipcar Inc., he's now made that cash back.
			<a href="http://www.bloomberg.com/news/2011-04-15/livingsocial-is-next-bet-for-steve-case-after-zipcar-payoff.html">Bloomberg</a>
			]]></description>
			
			<guid isPermaLink="false">216.clearspring.com</guid>
			<pubDate>Thu, 21 Apr 2011 15:50:24 +0000</pubDate>
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			<title>Press Coverage: What Is The Biggest Misconception About The Use Of Data For Ad Targeting?</title>
			<link>http://www.adexchanger.com/one&#45;question/what&#45;is&#45;the&#45;biggest&#45;misconception&#45;about&#45;the&#45;use&#45;of&#45;data&#45;for&#45;ad&#45;targeting/</link>
			<category><![CDATA[Press Coverage]]></category>
			<description><![CDATA[
			<a href="http://www.adexchanger.com/one-question/what-is-the-biggest-misconception-about-the-use-of-data-for-ad-targeting/"><img src="http://www.clearspringtech.com/clearspring/images/press-coverage/logo_adexchanger_4.jpg" alt="What Is The Biggest Misconception About The Use Of Data For Ad Targeting?" align="left" /></a>
			Often, a question doesn't have an easy answer in the digital advertising business. This is a column devoted to an answer to a single question - and providing a bit of space for it.<br/><br/>Today's participant is Hooman Radfar, CEO of Clearspring, which provides content sharing platform AddThis. He recently answered the following question during a conversation with AdExchanger.com...
			<a href="http://www.adexchanger.com/one-question/what-is-the-biggest-misconception-about-the-use-of-data-for-ad-targeting/">AdExchanger.com</a>
			]]></description>
			
			<guid isPermaLink="false">215.clearspring.com</guid>
			<pubDate>Thu, 21 Apr 2011 15:47:52 +0000</pubDate>
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			<title>Press Release: Clearspring&#8217;s AddThis Sharing Platform Gains NAI Membership</title>
			<link>http://www.clearspring.com/about/press/clearsprings-addthis-sharing-platform-gains-nai-membership</link>
			<category><![CDATA[Press Release]]></category>
			<description><![CDATA[
			<h2>Company Announces First of Series of Efforts Ensuring Consumer Privacy and Adherence to DAA Online Behavioral Advertising Principles</h2>
			<p>
    <strong>McLean, Va. - April 14, 2011</strong> &mdash; Clearspring Technologies, Inc., provider of the largest online content 
    sharing platform AddThis, announced today the first in a series of efforts to further its continued commitment to online privacy. 
    Among the most significant of these efforts is the recent acceptance for membership of Clearspring's AddThis platform into the 
    Network Advertising Initiative (NAI). Clearspring also announced implementation of the EVIDON platform as part of its support 
    of the Digital Advertising Alliance's Online Behavioral Advertising (OBA) guidelines.  EVIDON is the first approved provider of 
    compliance services for the DAA Self Regulatory Program.
</p>
<p>
    "Clearspring enables advertisers and consumers to connect in a more meaningful way by powering the delivery of more personalized 
    offers and messages.  Our goal is to continue to make the Internet relevant and compelling for users, while upholding user choice 
    and control in determining what information to share with advertisers and publishers," said Hooman Radfar, founder and CEO of Clearspring.  
    "Online privacy is an important issue. Like other ground-breaking issues that have come before it, however, it is also one where the 
    standards and definitions are shifting rapidly. By joining industry efforts like NAI, DAA and IAB, we intend to be part of the 
    collective solution."
</p>
<p>
    Clearspring's AddThis platform was recently admitted to membership in the <a href="http://www.networkadvertising.org/" target="_blank">NAI</a>, 
    a coalition of online marketing and analytics companies committed to building consumer awareness and establishing responsible business 
    and data management practices and standards. "We are continuously working with new members and technologies like Clearspring's AddThis Platform 
    to promote and expand self regulation of online behavioral advertising," said Charles Curran, executive director of the NAI.  "We welcome 
    Clearspring to the NAI, and applaud the efforts of the AddThis platform to develop and implement best practices for third party publisher 
    applications that promote consumer transparency and choice."  
</p>
<p>
    In addition to NAI, Clearspring, in support of the DAA's Self-Regulatory Principles for Online Behavioral Advertising, has implemented the 
    EVIDON platform, which gives consumers enhanced control over the collection and use of data regarding their Web viewing for online behavioral 
    advertising purposes. The Program responds to the Federal Trade Commission's call for more robust and effective self-regulation of online 
    behavioral advertising practices that would foster transparency, knowledge and choice for consumers.  Clearspring will promote inclusion 
    of the DAA's "<a href="http://cts.businesswire.com/ct/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.aboutads.info%2F&esheet=6453744&amp;lan=en-US&amp;anchor=Advertising+Option+Icon&amp;index=8&amp;md5=8d88fcff281a1f600e08fa6f2f0facd1" target="_blank">Advertising Option Icon</a>" 
    with its advertising clients, which indicates a company's use of online behavioral advertising and adherence to DAA's OBA principles.
</p>
<p>
    For more on Clearspring's privacy policies, visit <a href="http://www.clearspring.com/legal/privacy">http://www.clearspring.com/legal/privacy</a>. 
</p>
			<hr/>
			
			<p>
    Clearspring is the leader in connecting publishers, services and advertisers to audiences on the social web. 
    Clearspring's AddThis platform enables leading publishers to distribute and track digital content such as web 
    pages, widgets, and videos to social networks, bookmarking sites, blogs, and more. AddThis is used by over 
    10 million unique domains reaching over 1.2 billion unique users monthly.  Clearspring's Audience Platform 
    leverages aggregate data from AddThis to allow advertisers and publishers to target these socially-connected 
    audiences via real-time bidding platforms.  Visit <a href="http://www.clearspring.com/">www.clearspring.com</a> 
    to learn more. 
</p>
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			<guid isPermaLink="false">212.clearspring.com</guid>
			<pubDate>Thu, 14 Apr 2011 22:06:11 +0000</pubDate>
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			<title>Press Coverage: 3 Things Advertisers Should Dislike About &#8216;Likes&#8217;</title>
			<link>http://blogs.imediaconnection.com/blog/2011/03/08/3&#45;things&#45;advertisers&#45;shouldn%E2%80%99t&#45;like&#45;about&#45;%E2%80%98likes%E2%80%99/</link>
			<category><![CDATA[Press Coverage]]></category>
			<description><![CDATA[
			<a href="http://blogs.imediaconnection.com/blog/2011/03/08/3-things-advertisers-shouldn%E2%80%99t-like-about-%E2%80%98likes%E2%80%99/"><img src="http://www.clearspringtech.com/clearspring/images/press-coverage/logo_imediaconnection.jpg" alt="3 Things Advertisers Should Dislike About &#8216;Likes&#8217;" align="left" /></a>
			Facebook Likes are all the rage.   From getting consumers to 'like' a brand to establish a regular communication channel to using 'likes' for targeting, the ad world has officially liked 'likes.'
			<a href="http://blogs.imediaconnection.com/blog/2011/03/08/3-things-advertisers-shouldn%E2%80%99t-like-about-%E2%80%98likes%E2%80%99/">iMedia Connection</a>
			]]></description>
			
			<guid isPermaLink="false">210.clearspring.com</guid>
			<pubDate>Fri, 08 Apr 2011 19:02:05 +0000</pubDate>
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			<title>Press Coverage: D.C. tech community stays connected</title>
			<link>http://www.bizjournals.com/washington/blog/2011/03/dc&#45;tech&#45;community&#45;stays&#45;connected.html</link>
			<category><![CDATA[Press Coverage]]></category>
			<description><![CDATA[
			<a href="http://www.bizjournals.com/washington/blog/2011/03/dc-tech-community-stays-connected.html"><img src="http://www.clearspringtech.com/clearspring/images/press-coverage/logo_businessjournal.jpg" alt="D.C. tech community stays connected" align="left" /></a>
			The D.C. Tech meetup was organized by Frank Gruber, CEO and co-founder of Tech Cocktail; Michael Mayernick , co-founder of Spinnakr; Zvi Band, co-founder of ProudlyMadeinDC; Peter Corbett and and DJ Saul of iStrategylabs; Justin Thorp, director of customer happiness at Clearspring. The group will be meeting on the first Tuesday of every month.
			<a href="http://www.bizjournals.com/washington/blog/2011/03/dc-tech-community-stays-connected.html">Business Journal</a>
			]]></description>
			
			<guid isPermaLink="false">209.clearspring.com</guid>
			<pubDate>Fri, 08 Apr 2011 18:58:01 +0000</pubDate>
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			<title>Press Coverage: One Question: Do You Think An Agency Trading Desk Can Be Successful?</title>
			<link>http://www.adexchanger.com/one&#45;question/do&#45;you&#45;think&#45;an&#45;agency&#45;trading&#45;desk&#45;can&#45;be&#45;successful/</link>
			<category><![CDATA[Press Coverage]]></category>
			<description><![CDATA[
			<a href="http://www.adexchanger.com/one-question/do-you-think-an-agency-trading-desk-can-be-successful/"><img src="http://www.clearspringtech.com/clearspring/images/press-coverage/logo_adexchanger_3.jpg" alt="One Question: Do You Think An Agency Trading Desk Can Be Successful?" align="left" /></a>
			Often, a question doesn't have an easy answer in the digital advertising business. This is a new column devoted to an answer to a single question - and providing a bit of space for it.<br/><br/>
Today's participant is Hooman Radfar, CEO of Clearspring, which provides content sharing platform AddThis. He recently answered the following question during a conversation with AdExchanger.com...
			<a href="http://www.adexchanger.com/one-question/do-you-think-an-agency-trading-desk-can-be-successful/">AdExchanger.com</a>
			]]></description>
			
			<guid isPermaLink="false">208.clearspring.com</guid>
			<pubDate>Fri, 08 Apr 2011 18:56:11 +0000</pubDate>
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			<title>Press Coverage: Clearspring Turns the Spotlight on Oscar&#8217;s Big Data</title>
			<link>http://siliconangle.com/blog/2011/02/28/clearspring&#45;turns&#45;the&#45;spotlight&#45;on&#45;oscars&#45;big&#45;data/</link>
			<category><![CDATA[Press Coverage]]></category>
			<description><![CDATA[
			<a href="http://siliconangle.com/blog/2011/02/28/clearspring-turns-the-spotlight-on-oscars-big-data/"><img src="http://www.clearspringtech.com/clearspring/images/press-coverage/logo_siliconangle.jpg" alt="Clearspring Turns the Spotlight on Oscar&#8217;s Big Data" align="left" /></a>
			According to Clearspring, Oscar nominee <cite>Black Swan</cite> and leading lady Natalie Portman got the most viewer interest, even though the movie didn't take the gold statue home. Moreover, the movie <cite>King's Speech</cite> did win the Oscars but users interest only spiked after the announcement.  Not surprisingly, <cite>The Social Network</cite> was the most shared entry on the web. Putting these aside however, Charlie Sheen shocked us by topped the list of searched actors, following by presenter Anne Hathaway.  Sorry James.
			<a href="http://siliconangle.com/blog/2011/02/28/clearspring-turns-the-spotlight-on-oscars-big-data/">Silicon Angle</a>
			]]></description>
			
			<guid isPermaLink="false">207.clearspring.com</guid>
			<pubDate>Fri, 08 Apr 2011 18:51:20 +0000</pubDate>
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			<title>Press Coverage: Surprising Oscar Viewing Stats from AddThis</title>
			<link>http://techcocktail.com/addthis&#45;ocsar&#45;stats&#45;2011&#45;02?utm_source=feedburner&amp;utm_medium=feed&amp;utm_campaign=Feed:+TechCocktail+(Tech+Cocktail)&amp;utm_content=FaceBook</link>
			<category><![CDATA[Press Coverage]]></category>
			<description><![CDATA[
			<a href="http://techcocktail.com/addthis-ocsar-stats-2011-02?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+TechCocktail+(Tech+Cocktail)&utm_content=FaceBook"><img src="http://www.clearspringtech.com/clearspring/images/press-coverage/logo_techcocktail_150x66.jpg" alt="Surprising Oscar Viewing Stats from AddThis" align="left" /></a>
			If you were also glued to the Academy Awards last night to see if The Social Network would triumph over The King's Speech (I knew Colin Firth would beat Jesse Eisenberg!), you might be interested in these very cool Oscar statistics compiled by AddThis.
			<a href="http://techcocktail.com/addthis-ocsar-stats-2011-02?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+TechCocktail+(Tech+Cocktail)&utm_content=FaceBook">Tech Cocktail</a>
			]]></description>
			
			<guid isPermaLink="false">206.clearspring.com</guid>
			<pubDate>Fri, 08 Apr 2011 18:46:57 +0000</pubDate>
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			<title>Press Coverage: Can Online Sharing Stats Predict the Oscars?</title>
			<link>http://www.readwriteweb.com/archives/can_online_sharing_stats_predict_the_oscars.php</link>
			<category><![CDATA[Press Coverage]]></category>
			<description><![CDATA[
			<a href="http://www.readwriteweb.com/archives/can_online_sharing_stats_predict_the_oscars.php"><img src="http://www.clearspringtech.com/clearspring/images/press-coverage/logo_readwriteweb150x21_1.jpg" alt="Can Online Sharing Stats Predict the Oscars?" align="left" /></a>
			If you glance up on this page a couple inches, you'll see the AddThis button. AddThis is one of the leading link-sharing services on the Web and sees over 1 billion unique visitors monthly from more than 8 million sites. Parent company Clearspring has leveraged this popularity to gather some data and show what films, actors and actresses are getting the most buzz in the month leading up to the Oscar Awards.
			<a href="http://www.readwriteweb.com/archives/can_online_sharing_stats_predict_the_oscars.php">ReadWriteWeb</a>
			]]></description>
			
			<guid isPermaLink="false">205.clearspring.com</guid>
			<pubDate>Fri, 08 Apr 2011 18:44:11 +0000</pubDate>
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			<title>Press Coverage: Washington area is beginning to bounce back from recession, economists say</title>
			<link>http://www.washingtonpost.com/wp&#45;dyn/content/article/2011/02/13/AR2011021303060.html</link>
			<category><![CDATA[Press Coverage]]></category>
			<description><![CDATA[
			<a href="http://www.washingtonpost.com/wp-dyn/content/article/2011/02/13/AR2011021303060.html"><img src="http://www.clearspringtech.com/clearspring/images/press-coverage/logo_washingtonpost150_4.jpg" alt="Washington area is beginning to bounce back from recession, economists say" align="left" /></a>
			No, there aren't huge signing bonuses, or personal concierge services, or the jaw-dropping luxury perks that companies threw at top talent back in the boom days of the '90s. But with the pall of the Great Recession finally lifting, some Washington area companies are handing out iPads at interviews and rewarding employees with $5,000 referral bonuses and trips to France.
			<a href="http://www.washingtonpost.com/wp-dyn/content/article/2011/02/13/AR2011021303060.html">Washington Post</a>
			]]></description>
			
			<guid isPermaLink="false">204.clearspring.com</guid>
			<pubDate>Fri, 08 Apr 2011 18:42:12 +0000</pubDate>
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			<title>Press Coverage: Shared Success: Which XLV Ads Won the Viral War</title>
			<link>http://www.digidaydaily.com/stories/shared&#45;success&#45;which&#45;xlv&#45;ads&#45;won&#45;the&#45;viral&#45;war/</link>
			<category><![CDATA[Press Coverage]]></category>
			<description><![CDATA[
			<a href="http://www.digidaydaily.com/stories/shared-success-which-xlv-ads-won-the-viral-war/"><img src="http://www.clearspringtech.com/clearspring/images/press-coverage/logo_digidaydaily_2.jpg" alt="Shared Success: Which XLV Ads Won the Viral War" align="left" /></a>
			The clever folks at Clearspring, parent of AddThis, offered us a peek under the covers. Because AddThis' sharing tool is installed on more than 8 million domains, is loaded more than 2 billion times per day, and seen by more than 1 billion people, "we are able to get a unique perspective into activity that happens online. We have our finger on the pulse," said Justin Thorp, whose upbeat title is "Director of Publisher Happiness."
			<a href="http://www.digidaydaily.com/stories/shared-success-which-xlv-ads-won-the-viral-war/">DIGIDAY:DAILY</a>
			]]></description>
			
			<guid isPermaLink="false">203.clearspring.com</guid>
			<pubDate>Fri, 08 Apr 2011 18:40:54 +0000</pubDate>
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			<title>Press Coverage: How the Social Media World Reacted to Super Bowl Ads [STATS]</title>
			<link>http://mashable.com/2011/02/07/super&#45;bowl&#45;commercial&#45;buzz/</link>
			<category><![CDATA[Press Coverage]]></category>
			<description><![CDATA[
			<a href="http://mashable.com/2011/02/07/super-bowl-commercial-buzz/"><img src="http://www.clearspringtech.com/clearspring/images/press-coverage/logo_mashable_150x40.jpg" alt="How the Social Media World Reacted to Super Bowl Ads [STATS]" align="left" /></a>
			Clearspring, the company that powers AddThis's sharing platform, mined search and sharing data to determine what brands got the greatest lift from their ads. Posts mentioning Pepsi Max, for instance, received more than a 3,000% increase in shares, followed by Super 8 (~1,700%) and Carmax (~1,100%). Searches for the Chrysler 200 experienced more than a 1,300% increase in searches, followed by Pepsi Max (~950%) and Chatter.com (~900%).
			<a href="http://mashable.com/2011/02/07/super-bowl-commercial-buzz/">Mashable</a>
			]]></description>
			
			<guid isPermaLink="false">202.clearspring.com</guid>
			<pubDate>Fri, 08 Apr 2011 18:37:02 +0000</pubDate>
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			<title>Press Coverage: In Washington, Revival of the Technology Scene</title>
			<link>http://www.nytimes.com/2011/01/31/technology/31startups.html?_r=2&amp;src=busln</link>
			<category><![CDATA[Press Coverage]]></category>
			<description><![CDATA[
			<a href="http://www.nytimes.com/2011/01/31/technology/31startups.html?_r=2&src=busln"><img src="http://www.clearspringtech.com/clearspring/images/press-coverage/logo_newyorktimes150x40_1.jpg" alt="In Washington, Revival of the Technology Scene" align="left" /></a>
			Last year, Sean Glass was ready to return to the United States after living in London to start an online gambling firm that ended up folding. After selling off the company’s assets, he wanted to settle in a city with vibrant entrepreneurial and venture capital communities and considered all the usual hubs: Silicon Valley, Boston, New York, Austin, Tex., and Raleigh, N.C. But in July, Mr. Glass, 31, and his wife moved to Washington, D.C.
			<a href="http://www.nytimes.com/2011/01/31/technology/31startups.html?_r=2&src=busln">New York Times</a>
			]]></description>
			
			<guid isPermaLink="false">201.clearspring.com</guid>
			<pubDate>Fri, 08 Apr 2011 18:31:02 +0000</pubDate>
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			<title>Press Coverage: Demand Media And Nielsen Debut Successful IPOs; BlueKai Acquires TrackSimple; LinkedIn Updates Ads</title>
			<link>http://www.adexchanger.com/ad&#45;exchange&#45;news/demand&#45;media&#45;and&#45;nielsen&#45;debut&#45;successful&#45;ipos&#45;bluekai&#45;acquires&#45;tracksimple&#45;linkedin&#45;updates&#45;ads/</link>
			<category><![CDATA[Press Coverage]]></category>
			<description><![CDATA[
			<a href="http://www.adexchanger.com/ad-exchange-news/demand-media-and-nielsen-debut-successful-ipos-bluekai-acquires-tracksimple-linkedin-updates-ads/"><img src="http://www.clearspringtech.com/clearspring/images/press-coverage/logo_adexchanger_2.jpg" alt="Demand Media And Nielsen Debut Successful IPOs; BlueKai Acquires TrackSimple; LinkedIn Updates Ads" align="left" /></a>
			Fresh from being asked to serve on ad network Interclick's board a few weeks ago, MediaBank's Bill Wise has joined the board of content sharing platform Clearspring Technologies. There is an obvious connection between Wise and Clearspring, as Ted Leonsis, who is latter company's chairman, also happens to be a director for MediaBank.
			<a href="http://www.adexchanger.com/ad-exchange-news/demand-media-and-nielsen-debut-successful-ipos-bluekai-acquires-tracksimple-linkedin-updates-ads/">AdExchanger.com</a>
			]]></description>
			
			<guid isPermaLink="false">200.clearspring.com</guid>
			<pubDate>Fri, 08 Apr 2011 18:27:49 +0000</pubDate>
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			<title>Press Coverage: A tech show for government applications</title>
			<link>http://www.washingtonpost.com/wp&#45;dyn/content/article/2011/01/14/AR2011011405950.html</link>
			<category><![CDATA[Press Coverage]]></category>
			<description><![CDATA[
			<a href="http://www.washingtonpost.com/wp-dyn/content/article/2011/01/14/AR2011011405950.html"><img src="http://www.clearspringtech.com/clearspring/images/press-coverage/logo_washingtonpost150_3.jpg" alt="A tech show for government applications" align="left" /></a>
			Another AOLer has left the company's Dulles campus for McLean-based Clearspring, a content sharing company that connects publishers and advertisers to audiences via social networks. This time Greg Cypes, who previously worked on AOL Instant Messenger and Lifestream, joins the firm.
			<a href="http://www.washingtonpost.com/wp-dyn/content/article/2011/01/14/AR2011011405950.html">Washington Post</a>
			]]></description>
			
			<guid isPermaLink="false">199.clearspring.com</guid>
			<pubDate>Fri, 08 Apr 2011 18:18:02 +0000</pubDate>
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			<title>Press Release: Oscars Losers More Interesting than Winners According to AddThis Data</title>
			<link>http://www.clearspring.com/about/press/oscars-losers-more-interesting-than-winners-according-to-addthis-data</link>
			<category><![CDATA[Press Release]]></category>
			<description><![CDATA[
			<h2>Audiences Searched and Shared on Hosts and Runner-ups In Droves</h2>
			<p><strong>McLean, Va. - February 28, 2011</strong> &mdash; Oscar viewers were more interested in the show's hosts and runner-ups than the actual winners last night, according to Clearspring, provider of the #1 content sharing platform AddThis. With a footprint of more than 8MM web sites and 1B unique users monthly, Clearspring analyzed data from AddThis to discover what really interested Oscar viewers before and during the broadcast.</p>
<p>Among the most interesting findings:</p>
<ul>
<li>Black Swan may have lost the big prize, but was far and away the winner when it came to audience interest. Viewers searched and shared information on the movie and leading lady, Nathalie Portman, more than any other nominee over the last 5 days and during the ceremony.</li>
<li>The Kings Speech won Oscar's nod, but the movie and Colin Firth earned their highest marks for interest only upon winning.  Host and nominee James Franco had substantially more audience interest than Firth throughout the show.</li>
<li>The Social Network earned the highest marks from viewers who shared content during the broadcast, with Jesse Eisenberg also earning big audience sharing interest during the ceremony.</li>
<li>However, two of the biggest draws were not even nominated. Charlie Sheen, who wasn't even in the house, was the highest searched actor during the show, beating all other audience favorites combined except for host Anne Hathaway, who was the most highly searched actress, though was not nominated herself.</li>
</ul>
<p>To view Clearspring's Oscars infographics, visit <a href="http://www.addthis.com/blog/2011/02/28/data-from-last-nights-oscars/">http://www.addthis.com/blog/2011/02/28/data-from-last-nights-oscars/</a>.</p>
<p>Note: Anyone republishing these graphics, please credit: "Data from Clearspring's AddThis sharing platform that provides sharing and social analytics to more than 8MM sites and over 1B unique users monthly."</p>

			<hr/>
			
			<p>
    Clearspring is the leader in connecting publishers, services and advertisers to audiences on the social web. 
    Clearspring's AddThis platform enables leading publishers to distribute and track digital content such as web 
    pages, widgets, and videos to social networks, bookmarking sites, blogs, and more. AddThis is used by over 
    10 million unique domains reaching over 1.2 billion unique users monthly.  Clearspring's Audience Platform 
    leverages aggregate data from AddThis to allow advertisers and publishers to target these socially-connected 
    audiences via real-time bidding platforms.  Visit <a href="http://www.clearspring.com/">www.clearspring.com</a> 
    to learn more. 
</p>
			]]></description>
			
			
			<guid isPermaLink="false">197.clearspring.com</guid>
			<pubDate>Mon, 28 Feb 2011 18:12:04 +0000</pubDate>
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			<title>Press Release: Media Industry Veteran Bill Wise Joins Clearspring Board</title>
			<link>http://www.clearspring.com/about/press/media-industry-veteran-bill-wise-joins-clearspring-board</link>
			<category><![CDATA[Press Release]]></category>
			<description><![CDATA[
			<h2></h2>
			<p><strong>McLean, Va. - January 26, 2011</strong> &mdash; Clearspring Technologies, Inc., maker of the largest content sharing platform AddThis and industry leading Audience Platform, announced today that Bill Wise has joined Clearspring's Board of Directors, bringing nearly two decades of experience in digital advertising and executive leadership. Wise is well known for his leadership at online media pioneers Right Media, DoubleClick, Ask.com and Yahoo!.</p>
<p>Ted Leonsis, Chairman of Clearspring says, "We are excited to have Bill join the Board.  While working with him in my role as a director of MediaBank, he has consistently translated his broad and deep understanding of media into actionable results.  His perspective will be an invaluable addition to the board as we continue to accelerate on our Audience Platform business and help connect the largest brands to the largest audiences in movies, automotive, telecommunications, and more."</p>
<p>Wise has a history of taking small online companies with innovative business models and turning them into viable strategic businesses and attractive acquisition targets. Most recently, under his direction as CEO, MediaBank was named by Silicon Alley Insider as one of the 100 most valuable startups in the world. His previous company, Right Media, was acquired by Yahoo! under his leadership as President of Media. At Yahoo!, he was named General Manager for Global Exchange and held C-level roles at Ask.com and DoubleClick, Inc.-companies that experienced tremendous growth due, in part, to his expertise and leadership.</p>
<p>Hooman Radfar, CEO of Clearspring says, "Bill helped establish the real-time bidding ecosystem and enabled the basis for data-driven buying online.  We're incredibly excited to work with him to continue to rapidly unlock the massive value of the over 1B unique users we see monthly via the 7M publisher domains that are part of the AddThis network of sites.  He just gets it."</p>
<p>On Clearspring's Board, Wise will join other industry notables including Chairman Ted Leonsis, Nigel Morris, co-founder of Capital One and founder of QED Ventures, Philip L. Bronner, general partner of Novak Biddle Venture Partners, Tige Savage, co-founder of Revolution LLC, and Harry Weller, general partner of NEA, along with operating members Hooman Radfar and Gar Richlin.</p>
<p>"Data is the future of online advertising.  Clearspring, through their AddThis platform has the largest sharing network on the web and is home to some of the most valuable data out there," says Wise. "With a larger reach than most of the largest online providers out there, the possibilities are tremendous.  I am excited to join the company during this incredible period of growth."</p>

			<hr/>
			
			<p>
    Clearspring is the leader in connecting publishers, services and advertisers to audiences on the social web. 
    Clearspring's AddThis platform enables leading publishers to distribute and track digital content such as web 
    pages, widgets, and videos to social networks, bookmarking sites, blogs, and more. AddThis is used by over 
    10 million unique domains reaching over 1.2 billion unique users monthly.  Clearspring's Audience Platform 
    leverages aggregate data from AddThis to allow advertisers and publishers to target these socially-connected 
    audiences via real-time bidding platforms.  Visit <a href="http://www.clearspring.com/">www.clearspring.com</a> 
    to learn more. 
</p>
			]]></description>
			
			
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			<pubDate>Wed, 26 Jan 2011 17:42:24 +0000</pubDate>
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			<title>Press Release: Longtime AOL AIM Strategist Joins Clearspring</title>
			<link>http://www.clearspring.com/about/press/longtime-aol-aim-strategist-joins-clearspring</link>
			<category><![CDATA[Press Release]]></category>
			<description><![CDATA[
			<h2>Greg Cypes to Direct Product Strategy for Largest Content Sharing Platform</h2>
			<p><strong>McLean, Va. - January 11, 2011</strong> &mdash; Clearspring Technologies, Inc, maker of the largest content sharing platform AddThis and industry leading Audience Platform, announced today that Greg Cypes has joined Clearspring in the newly created role of director of product.  During his 11 years at AOL, Cypes is credited with transforming AOL's client software from a self-contained entity to one of the most robust and powerful open messaging and peer-2-peer networks in the world.</p>
<p>Hooman Radfar, CEO of Clearspring says, "Greg pioneered next-generation communication tools that have enabled people to better connect and share via the social networks they love like Twitter and Facebook through the AIM platform.  We are looking to him to use that very specific expertise to help Clearspring develop and execute on our vision to bring user-centric sharing to the AddThis network."</p>
<p>Cypes served as an engineer and product strategist, working on AOL Instant Messenger (AIM). For the last three years, he was the technical lead for both AIM and AOL Lifestream, one of the largest social aggregation tools on the Internet, which integrates the AIM social graph with Facebook, Twitter and other popular social networks.  Additionally, he was responsible for developing and designing the core instant messaging software for AIM, ICQ, and AOL including SMS, location services, audio, video and peer-2-peer technology.</p>
<p>In his new role, Cypes will lead the product development team for AddThis. He joins other AOL alums at Clearspring, including chairman Ted Leonsis, investor Steve Case, newly promoted CRO Peggy Fry, SVP of finance Robert Van Niman.</p>
<p>Cypes has a B.S. in marketing from Syracuse University.</p>
			<hr/>
			
			<p>
    Clearspring is the leader in connecting publishers, services and advertisers to audiences on the social web. 
    Clearspring's AddThis platform enables leading publishers to distribute and track digital content such as web 
    pages, widgets, and videos to social networks, bookmarking sites, blogs, and more. AddThis is used by over 
    10 million unique domains reaching over 1.2 billion unique users monthly.  Clearspring's Audience Platform 
    leverages aggregate data from AddThis to allow advertisers and publishers to target these socially-connected 
    audiences via real-time bidding platforms.  Visit <a href="http://www.clearspring.com/">www.clearspring.com</a> 
    to learn more. 
</p>
			]]></description>
			
			
			<guid isPermaLink="false">189.clearspring.com</guid>
			<pubDate>Mon, 10 Jan 2011 21:11:36 +0000</pubDate>
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			<title>Press Release: One Billion Users Power New AddThis Audience Analytics</title>
			<link>http://www.clearspring.com/about/press/one-billion-users-power-new-addthis-audience-analytics</link>
			<category><![CDATA[Press Release]]></category>
			<description><![CDATA[
			<h2>AddThis delivers audience insights that allow publishers to understand the interests of their most socially influential users.</h2>
			<p><strong>McLean, Va. - December 20th, 2010</strong> &mdash;  Clearspring's AddThis, the largest social sharing platform on the Web, launched their next generation of analytics for publishers. This new suite provides extended insights into the interests of the users publishers care about most - their influencers.  These audience-based reports are available immediately to all new and existing AddThis publishers and can be viewed within their analytics dashboard.   Having a window into the interests of the people who share on a site is invaluable. By better understanding what influencers care about, publishers can optimize content to drive more sharing and - ultimately - traffic back to their site from social media properties.</p>
<p>AddThis makes it easy for users to share web content they find interesting and allows publishers to increase the distribution of their content through users sharing to social channels like Facebook, Twitter, Posterous, Tumblr and many others. Used by over 7.2MM unique domains, AddThis allows its network of publishers to reach over 1B unique users monthly worldwide.</p>
<p>The technology underlying these new analytics features is the Implicit Interest Graph. Utilizing its vast reach and a powerful real-time data processing engine, Clearspring has created a digital map of the connection between people and the things they care about most. Unlike the Interest Graph created by Facebook, interests in the AddThis graph are determined by actual user behavior rather than by a user declaring interest by 'liking' something.  Moreover, interests are displayed by levels of intensity.</p>
<p>"People's interests are not binary.  We do not just like or dislike something.  For example, I don't just 'like' movies about comic books - I love them.  That difference is priceless," says Clearspring CEO Hooman Radfar.  "Using this new platform, we can understand interests more granularly.  It's like going from a black and white TV set to color."</p>
<p>On August 5th, 2010, Clearspring announced the first application of its Implicit Graph Technology, the Clearspring Audience Platform for advertisers. This platform enables brand advertisers to target over 210MM unique users in the US via online ad exchanges and demand-side platforms. The company plans to continue to aggressively extend its publisher offerings using this new technology in the coming year.</p>
<p>"AddThis has a global footprint that is both broad and deep, enabling us to understand consumer interests in a way never before possible. Our new analytics suite is the first step towards delivering the value of that scale back to our publisher network," said Will Meyer, SVP Publisher Products for Clearspring. "We are excited about continuing to innovate on this platform and all the possibilities ahead."</p>
<p>AddThis Audience Analytics aggregate influencer behavioral data without revealing any personally identifiable information (PII) about users. To opt out of this service, visit <a href="http://www.clearspring.com/legal/advertising-choices">http://www.clearspring.com/legal/advertising-choices</a>.</p>

			<hr/>
			
			<p>
    Clearspring is the leader in connecting publishers, services and advertisers to audiences on the social web. 
    Clearspring's AddThis platform enables leading publishers to distribute and track digital content such as web 
    pages, widgets, and videos to social networks, bookmarking sites, blogs, and more. AddThis is used by over 
    10 million unique domains reaching over 1.2 billion unique users monthly.  Clearspring's Audience Platform 
    leverages aggregate data from AddThis to allow advertisers and publishers to target these socially-connected 
    audiences via real-time bidding platforms.  Visit <a href="http://www.clearspring.com/">www.clearspring.com</a> 
    to learn more. 
</p>
			]]></description>
			
			
			<guid isPermaLink="false">186.clearspring.com</guid>
			<pubDate>Mon, 20 Dec 2010 13:00:54 +0000</pubDate>
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			<title>Press Release: Clearspring Names Peggy Fry Chief Revenue Officer</title>
			<link>http://www.clearspring.com/about/press/clearspring-names-peggy-fry-chief-revenue-officer</link>
			<category><![CDATA[Press Release]]></category>
			<description><![CDATA[
			<h2>Largest Content Sharing Platform Strengthens Management Team Amidst Growth</h2>
			<p><strong>McLean, Va. - December 13, 2010</strong> &mdash; Clearspring Technologies, Inc., maker of the largest content sharing platform AddThis and industry leading Audience Platform, promotes Peggy Fry to Chief Revenue Officer. In August, Fry led the launch of the company's position into the real-time bidding audience marketplace. She continues to build the business toward the goal of providing the largest and most targeted audiences available to advertisers across the top DSPs and Ad Exchanges. Fry will be reporting to Gar Richlin, President and COO, and former COO of Ad.com.</p>
<p>"Peggy has played an integral role in driving our revenue strategy," says Hooman Radfar CEO of Clearspring. "We're incredibly proud of what she has accomplished to date and very excited about what she will do moving forward in her new role." Fry, who is extremely optimistic about this new landscape, adds, "The energy and momentum from advertisers and agencies around the real-time bidding audience marketplace reminds me of the excitement in 1997 and 1998 at AOL when the online display business truly began to skyrocket. We are at an early stage right now and the future is very bright."</p>
<p>Fry is credited with launching the advertising monetization strategy at Netflix across both their offline/envelope and online businesses. Before that, in 1996, Fry was hired to open and run the LA office for the AOL's Interactive Marketing Division. Her standout leadership at AOL over those four years included catapulting products/services like AOL's Moviefone.com and AOL Movies into the forefront of Hollywood.</p>
			<hr/>
			
			<p>
    Clearspring is the leader in connecting publishers, services and advertisers to audiences on the social web. 
    Clearspring's AddThis platform enables leading publishers to distribute and track digital content such as web 
    pages, widgets, and videos to social networks, bookmarking sites, blogs, and more. AddThis is used by over 
    10 million unique domains reaching over 1.2 billion unique users monthly.  Clearspring's Audience Platform 
    leverages aggregate data from AddThis to allow advertisers and publishers to target these socially-connected 
    audiences via real-time bidding platforms.  Visit <a href="http://www.clearspring.com/">www.clearspring.com</a> 
    to learn more. 
</p>
			]]></description>
			
			
			<guid isPermaLink="false">185.clearspring.com</guid>
			<pubDate>Mon, 13 Dec 2010 22:06:24 +0000</pubDate>
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			<title>Press Coverage: Clearspring Enters Ad&#45;Data Business</title>
			<link>http://www.adweek.com/aw/content_display/news/digital/e3ia9603c78ecd93d36457bb0046a1eb356</link>
			<category><![CDATA[Press Coverage]]></category>
			<description><![CDATA[
			<a href="http://www.adweek.com/aw/content_display/news/digital/e3ia9603c78ecd93d36457bb0046a1eb356"><img src="http://www.clearspringtech.com/clearspring/images/press-coverage/logo_adweek150_1.jpg" alt="Clearspring Enters Ad-Data Business" align="left" /></a>
			The rise of ad exchanges and audience-based buying strategies has led widget provider Clearspring to morph into an audience data company.
			<a href="http://www.adweek.com/aw/content_display/news/digital/e3ia9603c78ecd93d36457bb0046a1eb356">AdWeek</a>
			]]></description>
			
			<guid isPermaLink="false">181.clearspring.com</guid>
			<pubDate>Fri, 10 Sep 2010 18:51:32 +0000</pubDate>
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			<title>Press Coverage: AddThis Adds Ad Targeting to Reach One Billion Consumers</title>
			<link>http://www.digidaydaily.com/stories/addthis&#45;adds&#45;ad&#45;targeting&#45;to&#45;reach&#45;one&#45;billion&#45;consumers/</link>
			<category><![CDATA[Press Coverage]]></category>
			<description><![CDATA[
			<a href="http://www.digidaydaily.com/stories/addthis-adds-ad-targeting-to-reach-one-billion-consumers/"><img src="http://www.clearspringtech.com/clearspring/images/press-coverage/logo_digidaydaily_1.jpg" alt="AddThis Adds Ad Targeting to Reach One Billion Consumers" align="left" /></a>
			Clearspring CEO Hooman Radfar is no dead ringer for Willy Wonka, but his little company may be about to play the "golden ticket" for how to monetize the social Web. That’s because Clearspring’s little widget, AddThis, a content sharing tool designed to propagate the Web’s best content among friends and colleagues, is about to turn its one billion users into an audience targeting network and demand side platform in one fell swoop.
			<a href="http://www.digidaydaily.com/stories/addthis-adds-ad-targeting-to-reach-one-billion-consumers/">DIGIDAY:DAILY</a>
			]]></description>
			
			<guid isPermaLink="false">180.clearspring.com</guid>
			<pubDate>Fri, 10 Sep 2010 18:49:46 +0000</pubDate>
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			<title>Press Coverage: Clearspring enters audience targeting</title>
			<link>http://www.bizreport.com/2010/08/clearspring&#45;enters&#45;audience&#45;targeting.html</link>
			<category><![CDATA[Press Coverage]]></category>
			<description><![CDATA[
			<a href="http://www.bizreport.com/2010/08/clearspring-enters-audience-targeting.html"><img src="http://www.clearspringtech.com/clearspring/images/press-coverage/logo_bizreport_1.jpg" alt="Clearspring enters audience targeting" align="left" /></a>
			There is a new player in the audience targeting space. This week Clearspring launches their Audience Platform, using the abilities of a demand side platform with an ad exchange to help marketers reach their target audience through specific categories.
			<a href="http://www.bizreport.com/2010/08/clearspring-enters-audience-targeting.html">BizReport</a>
			]]></description>
			
			<guid isPermaLink="false">179.clearspring.com</guid>
			<pubDate>Fri, 10 Sep 2010 18:47:00 +0000</pubDate>
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			<title>Press Coverage: AddThis Creators Clearspring Introduce &#8220;Audience Platform&#8221; To Access Audience Analytics</title>
			<link>http://www.socialtimes.com/2010/08/addthis&#45;creators&#45;clearspring&#45;introduce&#45;audience&#45;platform&#45;to&#45;access&#45;audience&#45;analytics/</link>
			<category><![CDATA[Press Coverage]]></category>
			<description><![CDATA[
			<a href="http://www.socialtimes.com/2010/08/addthis-creators-clearspring-introduce-audience-platform-to-access-audience-analytics/"><img src="http://www.clearspringtech.com/clearspring/images/press-coverage/logo_socialtimes150x50_1.jpg" alt="AddThis Creators Clearspring Introduce &#8220;Audience Platform&#8221; To Access Audience Analytics" align="left" /></a>
			Clearspring – creators of the hugely successful AddThis widget – are announcing their newest project entitled the Clearspring Audience Platform.  The service is meant to be used for publishers of content as well as advertisers, and is primarily an information platform that provides in-depth insight into the 1 billion users that use Clearspring’s AddThis widget.  Clearspring hopes that by providing anonymous statistics about user behaviours across thousands of sites they can help inform the advertising business, which heavily relies on understanding its users in today’s media world.
			<a href="http://www.socialtimes.com/2010/08/addthis-creators-clearspring-introduce-audience-platform-to-access-audience-analytics/">SocialTimes</a>
			]]></description>
			
			<guid isPermaLink="false">178.clearspring.com</guid>
			<pubDate>Fri, 10 Sep 2010 18:45:58 +0000</pubDate>
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			<title>Press Coverage: CEO Radfar On Clearspring Audience Platform For Advertisers And Publishers</title>
			<link>http://www.adexchanger.com/data&#45;exchanges/clearspring/</link>
			<category><![CDATA[Press Coverage]]></category>
			<description><![CDATA[
			<a href="http://www.adexchanger.com/data-exchanges/clearspring/"><img src="http://www.clearspringtech.com/clearspring/images/press-coverage/logo_adexchanger_1.jpg" alt="CEO Radfar On Clearspring Audience Platform For Advertisers And Publishers" align="left" /></a>
			Clearspring has always been focused on creating innovative data-driven, technologies to connect publishers and advertisers to users of the social web.  Over the last couple of years, we have done that by creating the largest content sharing platform for publishers.  Through our network, we have built a tremendous audience reach and a highly scalable data processing engine.  This engine processes terabytes of data daily to expose a broad range of real-time insights, which we will leverage with our Audience Platform.
			<a href="http://www.adexchanger.com/data-exchanges/clearspring/">AdExchanger.com</a>
			]]></description>
			
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			<pubDate>Fri, 10 Sep 2010 18:40:17 +0000</pubDate>
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			<title>Press Release: Clearspring, Largest Content Sharing Platform on the Web,&amp;nbsp; Launches Audience Platform for Advertiser</title>
			<link>http://www.clearspring.com/about/press/clearspring-launches-audience-platform-for-advertisers-and-publishers</link>
			<category><![CDATA[Press Release]]></category>
			<description><![CDATA[
			<h2>Enables Real-Time Access to Online Influencers and Intenders</h2>
			<p><strong>McLean, Va. - August 5, 2010</strong> &mdash; Clearspring Technologies, Inc., provider of the comScore ranked #1 content sharing platform AddThis, announced today the launch of its Audience Platform enabling advertisers and publishers to reach audiences of influencers and intenders.</p>
<p>Since January, Clearspring has worked with the biggest brands and agencies to deliver highly targeted audiences to improve the performance of video and display campaigns through the Audience Platform.  Leveraging demand-side platforms and ad exchanges, Clearspring's Audience Platform helps advertisers to more effectively reach audiences in categories like movies, automotive, telecom, social influencers and more.</p>
<p>"Momentum is building around real-time bidding platforms, as agencies move towards more accountable and transparent ways of purchasing media.  The Clearspring Audience Platform provides broad and deep audiences, essential to unlocking an effective strategy," said Brendan Moorcroft, CEO Mediabrands' Cadreon.  "With their targeting capability based on a user's purchase intent, interest and influence, Cadreon has seen strong performance for many of our clients."</p>
<p>Clearspring's AddThis platform is used by over 1.5MM unique domains to share webpages, widgets, photos, and video to over 300 social services like Facebook, Twitter, Digg, MySpace and more.  With the Audience Platform, Clearspring is leveraging its proprietary real-time data processing engine to aggregate and synthesize influence and intent data from across the platform, in order to build and deliver valuable audiences to publishers and advertisers.</p>
<p>"Our focus has been to connect people via content by powering social sharing across the web.  Our sharing platform, AddThis, today reaches over 1 billion people online and drives more sharing than any other publisher platform of its kind," said Hooman Radfar, Chief Executive Officer of Clearspring. "Our Audience Platform technology leverages our huge reach and proprietary analytics engine to provide advertisers and publishers with incredibly valuable audiences, as well as provides consumers with advertisements that are of interest, without leveraging personally identifiable information."</p>
<p>Social sharing and audience development are valuable tools for publishers and advertisers to deliver more relevant content and advertisements, which improves the user experience. Clearspring maintains the highest level of user privacy. Clearspring is actively involved with organizations like the Interactive Advertising Bureau to set consumer-friendly interest-based ad standards and complies with the Network Advertising Initiative standards. "Our network presents us with a tremendous opportunity to improve the user experience online, but with that opportunity comes a responsibility, that we take very seriously, to make consumer privacy a top priority," continued Radfar.</p>
<p>Publishers using AddThis will also be able to leverage the Audience Platform.   These publishers will have access to unique aggregated insights about audiences visiting their site.  Using this platform, publishers will be able to create more innovative programming experiences or deliver more relevant advertising opportunities to consumers.</p>
<p>"The AddThis sharing platform is helping to increase traffic and engagement across our AOL Network of sites and delivers a great sharing consumer experience for our users.   We're excited to now be able to leverage the Clearspring Audiences to improve the way we connect our advertising with our audiences and their social network of friends and followers," said Sun Sachs, VP AOL Media.</p>
<p>Find out more about the Clearspring Audience Platform at <a href="http://www.clearspring.com/">http://www.clearspring.com</a>.</p>
			<hr/>
			
			<p>
    Clearspring is the leader in connecting publishers, services and advertisers to audiences on the social web. 
    Clearspring's AddThis platform enables leading publishers to distribute and track digital content such as web 
    pages, widgets, and videos to social networks, bookmarking sites, blogs, and more. AddThis is used by over 
    10 million unique domains reaching over 1.2 billion unique users monthly.  Clearspring's Audience Platform 
    leverages aggregate data from AddThis to allow advertisers and publishers to target these socially-connected 
    audiences via real-time bidding platforms.  Visit <a href="http://www.clearspring.com/">www.clearspring.com</a> 
    to learn more. 
</p>
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			<guid isPermaLink="false">172.clearspring.com</guid>
			<pubDate>Thu, 29 Jul 2010 12:00:01 +0000</pubDate>
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			<title>Press Coverage: Open URL Sharing Protocol OExchange Gets Support From Google, Microsoft, Et Al.</title>
			<link>http://techcrunch.com/2010/06/02/oexchange/</link>
			<category><![CDATA[Press Coverage]]></category>
			<description><![CDATA[
			<a href="http://techcrunch.com/2010/06/02/oexchange/"><img src="http://www.clearspringtech.com/clearspring/images/press-coverage/logo_techcrunch.jpg" alt="Open URL Sharing Protocol OExchange Gets Support From Google, Microsoft, Et Al." align="left" /></a>
			OExchange, a simple specification for URL-based content sharing on the Web, was introduced today by a number of online service providers and social networks. The open link-sharing protocol has gained support from Google, Microsoft, LinkedIn, Digg, Instapaper, StumbleUpon, <strong>Clearspring Technologies</strong> and a handful more.
			<a href="http://techcrunch.com/2010/06/02/oexchange/">TechCrunch</a>
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			<guid isPermaLink="false">160.clearspring.com</guid>
			<pubDate>Thu, 03 Jun 2010 17:43:12 +0000</pubDate>
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			<title>Press Coverage: OExchange Protocol Standardizes Web Sharing Tools</title>
			<link>http://www.digidaydaily.com/stories/oexchange&#45;protocol&#45;standardizes&#45;web&#45;sharing&#45;tools/</link>
			<category><![CDATA[Press Coverage]]></category>
			<description><![CDATA[
			<a href="http://www.digidaydaily.com/stories/oexchange-protocol-standardizes-web-sharing-tools/"><img src="http://www.clearspringtech.com/clearspring/images/press-coverage/logo_digidaydaily.jpg" alt="OExchange Protocol Standardizes Web Sharing Tools" align="left" /></a>
			<strong>AddThis</strong>, the unobtrusive yet apparently hyper-magnetic sharing widget that allows users to email news stories and post to scores of other sites, has grown so prevalent online that it has now decided to share its sharing protocol with the world. OExchage (<a href="http://oexchange.org/">http://oexchange.org</a>), establishes a common way for services like Google Buzz, Instapaper, Posterous, and others to receive and post shared content around a number of third-party sharing tools, all the while preserving users' sharing preferences.
			<a href="http://www.digidaydaily.com/stories/oexchange-protocol-standardizes-web-sharing-tools/">digiday:DAILY</a>
			]]></description>
			
			<guid isPermaLink="false">159.clearspring.com</guid>
			<pubDate>Thu, 03 Jun 2010 17:40:37 +0000</pubDate>
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			<title>Press Coverage: OExchange creates an open sharing services protocol</title>
			<link>http://thenextweb.com/socialmedia/2010/06/02/oexchange&#45;creates&#45;an&#45;open&#45;sharing&#45;services&#45;protocol/</link>
			<category><![CDATA[Press Coverage]]></category>
			<description><![CDATA[
			<a href="http://thenextweb.com/socialmedia/2010/06/02/oexchange-creates-an-open-sharing-services-protocol/"><img src="http://www.clearspringtech.com/clearspring/images/press-coverage/logo_thenextweb.jpg" alt="OExchange creates an open sharing services protocol" align="left" /></a>
			OExchange is a new open standard that allows third-party sharing services (such as AddThis, ShareThis, etc) to work together to send and receive content that people share online through these services. Google, Microsoft, LinkedIn, Digg, <strong>Clearspring</strong>, Echo, Instapaper, Posterous, AddToAny, PrintFriendly, Springpad, Webs and yfrog have already signed on to support the standard.
			<a href="http://thenextweb.com/socialmedia/2010/06/02/oexchange-creates-an-open-sharing-services-protocol/">The Next Web</a>
			]]></description>
			
			<guid isPermaLink="false">158.clearspring.com</guid>
			<pubDate>Thu, 03 Jun 2010 17:37:53 +0000</pubDate>
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			<title>Press Coverage: The Real &#8220;Open Like&#8221;: New Link&#45;sharing Protocol Gets Big Names on Board</title>
			<link>http://gigaom.com/2010/06/02/the&#45;real&#45;open&#45;like&#45;new&#45;link&#45;sharing&#45;protocol&#45;gets&#45;big&#45;names&#45;on&#45;board/</link>
			<category><![CDATA[Press Coverage]]></category>
			<description><![CDATA[
			<a href="http://gigaom.com/2010/06/02/the-real-open-like-new-link-sharing-protocol-gets-big-names-on-board/"><img src="http://www.clearspringtech.com/clearspring/images/press-coverage/logo_gigaom.jpg" alt="The Real &#8220;Open Like&#8221;: New Link-sharing Protocol Gets Big Names on Board" align="left" /></a>
			Content-sharing toolmaker <a href="http://www.clearspring.com/">Clearspring</a> today introduced <a href="http://oexchange.org/">OExchange</a>, a way for services to inspire link-sharing without establishing formal relationships to get their logos next to Facebook's widespread "like" buttons. OExchange is an open protocol that helps content sites dynamically discover relevant sharing services, send them content in a format they can accept and interpret user sharing. 
			<a href="http://gigaom.com/2010/06/02/the-real-open-like-new-link-sharing-protocol-gets-big-names-on-board/">GigaOM</a>
			]]></description>
			
			<guid isPermaLink="false">157.clearspring.com</guid>
			<pubDate>Thu, 03 Jun 2010 17:23:12 +0000</pubDate>
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			<title>Press Release: Google, Microsoft and LinkedIn Join Clearspring to Define Open Web Content Sharing</title>
			<link>http://www.clearspring.com/about/press/google-microsoft-and-linkedin-join-clearspring-to-define-open-web-sharing</link>
			<category><![CDATA[Press Release]]></category>
			<description><![CDATA[
			<h2>OExchange Enables Users to Share Any Digital Content They Choose, to Any Online Service</h2>
			<p><strong>McLean, VA. - June 2, 2010</strong> &mdash; Clearspring Technologies, in cooperation with leading online service providers and social networks, today introduced an open sharing protocol, OExchange (<a href="http://oexchange.org">http://oexchange.org</a>). OExchange establishes a common way for services (i.e. Google Buzz, Posterous, etc.) to receive content, defines how third party tools, like the AddThis platform, can dynamically discover and share content to these new services, as well as how sharing tools can read and set a user's sharing preferences.</p>
<p>The Social Web consists of a diverse and ever growing eco-system of services that enable you to share with your friends, blog, like, translate, e-mail, save for later and more. By providing access to these services to their readers, publishers maximize distribution of their content leading to increased monetization opportunities. However, because every service speaks a different language or has a different integration scheme, providing access to all these services is difficult. OExchange solves this problem by defining an open protocol for third party sharing tools to discover and send content to these services.</p>
<p>"We are excited to be playing a role in building a more open and interoperable Web," said Hooman Radfar, co-founder and chief executive officer of Clearspring Technologies, the makers of largest universal sharing platform online, AddThis. "OExchange is a key component in providing a complete open solution for content sharing online.  We are excited as it will enable a new generation of applications that can help better connect people with the communities they are about."</p>
<p>Open Web leaders such as Digg, Echo, Google, Instapaper, LinkedIn, Microsoft, Posterous, PrintFriendly, Springpad, StumbleUpon, Webs, and yfrog (Imageshack) have joined Clearspring in support of OExchange. A number of these services, like Google Buzz and Instapaper, have already implemented the protocol. This protocol, in conjunction with a number of others (OpenID, OAuth, etc) enables, for the first time, a complete open solution for sharing content online.</p>
<p>"The key to increasing the amount and quality of sharing online is smoothing out the user interaction. By simplifying the underlying mechanism for cross-site sharing with OExchange, people can focus on what they're sharing, rather than how, "said Chris Messina, Open Web Advocate at Google.</p>
<p>"To make the Social Web as Interoperable as the Document Web, it's key to have strong standards for sharing information. OExchange is an essential step to continuing the inexorable march towards a peer-to-peer social network where every node is a first class citizen." said Chris Saad, co-founder of DataPortability.org and vice president of product strategy &amp; community at Echo.</p>
<p>Clearspring continues build momentum around OExchange, which is licensed under the Open Web Foundation Agreement. Clearspring is reaching out to all the 300+ services currently integrated with the AddThis Platform and the over 800 waiting for support.  Services adopting OExchange, will now automatically be supported by widely distributed sharing tools, like Clearspring's AddThis, enabling users to connect and share with a more rich set of online communities.</p>
<p>More information about the OExchange protocol: <a href="http://oexchange.org">http://oexchange.org</a></p>
			<hr/>
			
			<p>
    Clearspring is the leader in connecting publishers, services and advertisers to audiences on the social web. 
    Clearspring's AddThis platform enables leading publishers to distribute and track digital content such as web 
    pages, widgets, and videos to social networks, bookmarking sites, blogs, and more. AddThis is used by over 
    10 million unique domains reaching over 1.2 billion unique users monthly.  Clearspring's Audience Platform 
    leverages aggregate data from AddThis to allow advertisers and publishers to target these socially-connected 
    audiences via real-time bidding platforms.  Visit <a href="http://www.clearspring.com/">www.clearspring.com</a> 
    to learn more. 
</p>
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			<guid isPermaLink="false">156.clearspring.com</guid>
			<pubDate>Wed, 02 Jun 2010 14:39:15 +0000</pubDate>
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			<title>Press Coverage: Scratch Widgets, Clearspring Is The Sharing Company</title>
			<link>http://www.socialtimes.com/2009/12/scratch&#45;widgets&#45;clearspring&#45;is&#45;the&#45;sharing&#45;company/</link>
			<category><![CDATA[Press Coverage]]></category>
			<description><![CDATA[
			<a href="http://www.socialtimes.com/2009/12/scratch-widgets-clearspring-is-the-sharing-company/"><img src="http://www.clearspringtech.com/clearspring/images/press-coverage/logo_socialtimes150x50.jpg" alt="Scratch Widgets, Clearspring Is The Sharing Company" align="left" /></a>
			This morning Clearspring officially announced that they will soon deprecate the company's Launchpad widget platform, integrating features directly into AddThis which will become Clearspring's central platform. The shift makes a ton of sense, as the concept of "widgets" doesn't resonate as strongly with users as "sharing" does. While Facebook and other social platforms want to be a centralized place for the content a user shares, AddThis serves as the sharing switchboard.
			<a href="http://www.socialtimes.com/2009/12/scratch-widgets-clearspring-is-the-sharing-company/">SocialTimes</a>
			]]></description>
			
			<guid isPermaLink="false">152.clearspring.com</guid>
			<pubDate>Tue, 08 Dec 2009 16:38:01 +0000</pubDate>
			<comments>http://www.clearspring.com/forum/</comments>
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			<title>Press Coverage: Clearspring&#8217;s AddThis Gets Major Update Towards Web Takeover</title>
			<link>http://bub.blicio.us/clearsprings&#45;addthis&#45;gets&#45;major&#45;update&#45;towards&#45;web&#45;takeover/</link>
			<category><![CDATA[Press Coverage]]></category>
			<description><![CDATA[
			<a href="http://bub.blicio.us/clearsprings-addthis-gets-major-update-towards-web-takeover/"><img src="http://www.clearspringtech.com/clearspring/images/press-coverage/logo_bubblicious150x50.jpg" alt="Clearspring&#8217;s AddThis Gets Major Update Towards Web Takeover" align="left" /></a>
			AddThis, which began as a sharing mechanism for web links, has shown significant promise since being incorporated into Clearspring's overall product. With the Clearspring Launchpad for widget-sharing and AddThis for web page sharing, Clearspring had its bases covered.
			<a href="http://bub.blicio.us/clearsprings-addthis-gets-major-update-towards-web-takeover/">bub.blicio.us</a>
			]]></description>
			
			<guid isPermaLink="false">151.clearspring.com</guid>
			<pubDate>Tue, 08 Dec 2009 16:33:38 +0000</pubDate>
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			<title>Press Coverage: AddThis Gets Smart(er)</title>
			<link>http://webworkerdaily.com/2009/09/22/addthis&#45;gets&#45;smarter/</link>
			<category><![CDATA[Press Coverage]]></category>
			<description><![CDATA[
			<a href="http://webworkerdaily.com/2009/09/22/addthis-gets-smarter/"><img src="http://www.clearspringtech.com/clearspring/images/press-coverage/logo_webworkerdaily150.jpg" alt="AddThis Gets Smart(er)" align="left" /></a>
			 AddThis is a community-driven platform with the goal of letting people "share anything to anyone anywhere." It no longer limits visitors to sharing content only to a small hand-picked list of sites. It now wants to be a "switchboard for the web," which means that the providers and networks that show up when your visitors click on the AddThis button are dynamic and flexible.
			<a href="http://webworkerdaily.com/2009/09/22/addthis-gets-smarter/">Web Worker Daily</a>
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			<guid isPermaLink="false">150.clearspring.com</guid>
			<pubDate>Thu, 03 Dec 2009 17:18:27 +0000</pubDate>
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			<title>Press Coverage: Share the Moment and Spread the Wealth</title>
			<link>http://www.nytimes.com/2009/09/27/business/27ping.html?_r=2</link>
			<category><![CDATA[Press Coverage]]></category>
			<description><![CDATA[
			<a href="http://www.nytimes.com/2009/09/27/business/27ping.html?_r=2"><img src="http://www.clearspringtech.com/clearspring/images/press-coverage/logo_newyorktimes150x40.jpg" alt="Share the Moment and Spread the Wealth" align="left" /></a>
			Young companies like AddThis (owned by Clearspring Technologies) and ShareThis are the giants of this particular corner of the Web, syndicating their catalog of sharing buttons — at no charge — to major Web sites, and developing ways to make money by selling data about who is sharing, and how much, back to Web publishers and their advertisers.
			<a href="http://www.nytimes.com/2009/09/27/business/27ping.html?_r=2">New York Times</a>
			]]></description>
			
			<guid isPermaLink="false">149.clearspring.com</guid>
			<pubDate>Thu, 03 Dec 2009 17:14:52 +0000</pubDate>
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			<title>Press Release: Clearspring&#8217;s AddThis Becomes the First Open Switchboard for the Web</title>
			<link>http://www.clearspring.com/about/press/addthis-becomes-the-first-open-switchboard-for-the-web</link>
			<category><![CDATA[Press Release]]></category>
			<description><![CDATA[
			<h2>AddThis makes unlimited sharing easy with a smart sharing menu, new Service Directory with new language translations</h2>
			<p><strong>McLean, Va. - Sept. 22, 2009</strong> &mdash; Clearspring, maker of AddThis, the most widely used content sharing and bookmarking service on the Web, announced today the launch of its open Service Directory, which allows any social network, social bookmarking site or online tool to be listed on the network of AddThis menus across the Web. The Service Directory makes it easy for any social media site to join the AddThis network. During the month-long closed beta, more than 100 new social media sites were added to AddThis, including Posterous, Evernote, Netlog (Europe), Viadeo (France), Wykop (Poland) and Hyves (The Netherlands). Also, the AddThis sharing menu is now smart; it automatically displays the right services from the directory, using an algorithm that leverages user information, such as sharing history and preferred language. The Service Directory, coupled with this new smart menu, makes AddThis the first global sharing switchboard for the Web.</p>
<p>AddThis makes it easier for people to share the Web pages they find interesting. Publishers who install AddThis on their site increase distribution of content through users sharing to social channels like Facebook, Twitter and more. With this new change, publishers will get increased distribution of their content, as users will have more personalized sharing options.</p>
<p>New smart menu features will ensure each person's favorite services are presented based on their previous sharing history. Whether they are in New York and using AddThis to share to Facebook, or in the Netherlands sharing to Hyves, AddThis will automatically personalize their experience.</p>
<p>In addition, AddThis recently added a community translation program that allows any user to submit a new translation or a revision of the AddThis interface in their local language. Already, almost 30 new languages have been submitted since the program was launched at the beginning of August. To learn more about this program or to add a new language, please visit <a href="http://www.addthis.com/languages">www.addthis.com/languages</a>.</p>
<p>"With such an enormous reach across hundreds of thousands of sites and hundreds of millions of users worldwide, joining the AddThis Service Directory was the best way for Netlog to quickly empower our users to share to friends in our community, from wherever they are on the Web," said Toon Coppens, co-founder and chief technology officer of popular European social networking site, Netlog. "By letting our users share from their favorite blogs and Web sites, we will strengthen our engagement and drive a better experience for our community."</p>
<p>The new Service Directory was prompted by the flood of incoming requests received by AddThis. Each day, the company received e-mails from people around the world asking for their favorite sites to be added to the menu. Even the largest of publishers with immense networks are interested in the potential for increased visibility, which AddThis offers through sharing.</p>
<p>"At AddThis, we see sharing as the heart of how people discover content online. Our mission is to enable users to share any content, to anyone, anywhere. With today's release, we've taken a giant step toward that vision as publisher content will now officially be able to go everywhere," said Hooman Radfar, chief executive officer of Clearspring, the parent company of AddThis.</p>
<p>If you are interested in adding your service to the AddThis menu, visit <a href="http://www.addthis.com/services">www.addthis.com/services</a>. Statistics on total sharing numbers around the world can also be found on this site.</p>
<br />
<h3>About AddThis</h3>
<p>AddThis is the most widely used content sharing and bookmarking service on the Web. It helps Web site publishers and bloggers spread their content across the Web by making it easy for visitors to bookmark and share content to their favorite social destinations like Facebook, Twitter and MySpace. AddThis is fast, powerful and easy to install. Even better, it’s free and offers sophisticated analytics to help users understand how and where their content is being shared. Launched in 2006, AddThis has grown dramatically and is currently viewed over 30 billion times a month by users all over the world in 50 languages. The company was acquired in 2008 making Clearspring the standard for content sharing tools on the Web.</p>
<p>The AddThis service is used on over 400,000  Web sites including <a href="http://sap.com/">SAP</a>, <a href="http://time.com/">TIME Magazine</a>, <a href="http://oracle.com/">Oracle</a>, <a href="http://ew.com/">Entertainment Weekly</a>, <a href="http://topix.com/">Topix</a>, <a href="http://myspace.com/">MySpace</a>, <a href="http://squidoo.com/">Squidoo</a>, <a href="http://foxsports.com/">FOX Sports</a>, <a href="http://cbs.com/">CBS</a>, <a href="http://www.webmd.com/">WebMD</a>, <a href="http://americanidol.com/">American Idol</a>, the <a href="http://www.whitehouse.gov/">White House</a> and <a href="http://addthis.com/features#partners">many others</a>.</p>
			<hr/>
			
			<p>
    Clearspring is the leader in connecting publishers, services and advertisers to audiences on the social web. 
    Clearspring's AddThis platform enables leading publishers to distribute and track digital content such as web 
    pages, widgets, and videos to social networks, bookmarking sites, blogs, and more. AddThis is used by over 
    10 million unique domains reaching over 1.2 billion unique users monthly.  Clearspring's Audience Platform 
    leverages aggregate data from AddThis to allow advertisers and publishers to target these socially-connected 
    audiences via real-time bidding platforms.  Visit <a href="http://www.clearspring.com/">www.clearspring.com</a> 
    to learn more. 
</p>
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			<guid isPermaLink="false">145.clearspring.com</guid>
			<pubDate>Tue, 22 Sep 2009 12:00:29 +0000</pubDate>
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			<title>Press Coverage: Michael Jackson&#8217;s Massive Impact (On Google, Facebook, and Yahoo)</title>
			<link>http://mashable.com/2009/06/26/michael&#45;jackson&#45;web&#45;impact/</link>
			<category><![CDATA[Press Coverage]]></category>
			<description><![CDATA[
			<a href="http://mashable.com/2009/06/26/michael-jackson-web-impact/"><img src="http://www.clearspringtech.com/clearspring/images/press-coverage/logo_mashable2.jpg" alt="Michael Jackson&#8217;s Massive Impact (On Google, Facebook, and Yahoo)" align="left" /></a>
			"First, leading widget network Clearspring, which also owns content sharing service AddThis, reports that the Jackson story was actually most shared on Facebook and not Twitter." 
			<a href="http://mashable.com/2009/06/26/michael-jackson-web-impact/">Mashable</a>
			]]></description>
			
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			<pubDate>Tue, 07 Jul 2009 19:49:39 +0000</pubDate>
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			<title>Press Coverage: Infiniti Goes Deep With Digital For G Convertible</title>
			<link>http://www.mediapost.com/publications/?fa=Articles.showArticle&amp;art_aid=108419</link>
			<category><![CDATA[Press Coverage]]></category>
			<description><![CDATA[
			<a href="http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=108419"><img src="http://www.clearspringtech.com/clearspring/images/press-coverage/logo_mediapost.jpg" alt="Infiniti Goes Deep With Digital For G Convertible" align="left" /></a>
			"The company is also advertising via free video desktop and widget apps like Clearspring and Cooliris."
			<a href="http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=108419">Media Post</a>
			]]></description>
			
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			<pubDate>Tue, 07 Jul 2009 19:44:45 +0000</pubDate>
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			<title>Press Coverage: Still A Wonderful World Of Web Widgets For Some Start&#45;Ups</title>
			<link>http://blogs.wsj.com/venturecapital/2009/06/19/still&#45;a&#45;wonderful&#45;world&#45;of&#45;widgets&#45;for&#45;some/</link>
			<category><![CDATA[Press Coverage]]></category>
			<description><![CDATA[
			<a href="http://blogs.wsj.com/venturecapital/2009/06/19/still-a-wonderful-world-of-widgets-for-some/"><img src="http://www.clearspringtech.com/clearspring/images/press-coverage/logo_wsj_blog.jpg" alt="Still A Wonderful World Of Web Widgets For Some Start-Ups" align="left" /></a>
			"Clearspring &mdash; arguably top-dog in the space..."
			<a href="http://blogs.wsj.com/venturecapital/2009/06/19/still-a-wonderful-world-of-widgets-for-some/">Wall Street Journal</a>
			]]></description>
			
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			<pubDate>Tue, 07 Jul 2009 19:25:14 +0000</pubDate>
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			<title>Press Coverage: Data: Online, Iranians turning to Facebook during crisis</title>
			<link>http://digital.venturebeat.com/2009/06/17/data&#45;online&#45;iranians&#45;turning&#45;to&#45;facebook&#45;during&#45;crisis/</link>
			<category><![CDATA[Press Coverage]]></category>
			<description><![CDATA[
			<a href="http://digital.venturebeat.com/2009/06/17/data-online-iranians-turning-to-facebook-during-crisis/"><img src="http://www.clearspringtech.com/clearspring/images/press-coverage/logo_digitalbeat150x29.jpg" alt="Data: Online, Iranians turning to Facebook during crisis" align="left" /></a>
			"Widget-maker Clearspring offers a sharing widget called AddThis for sites, where users can share blog posts and other information on to a wide range of social networks, including Facebook and Twitter as well as email. The company tracks what services people share to, as well as other information like user's locations. Web pages that have the AddThis are viewed some 20 billion times a month by people in more than 20 languages, so the company has a decent data sample to pull from."
			<a href="http://digital.venturebeat.com/2009/06/17/data-online-iranians-turning-to-facebook-during-crisis/">Venture Beat</a>
			]]></description>
			
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			<pubDate>Tue, 07 Jul 2009 19:19:02 +0000</pubDate>
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			<title>Press Coverage: ClearSpring Sees What 1/2 The Internet is Doing (API Coming Soon)</title>
			<link>http://www.readwriteweb.com/archives/clearspring_now_sees_what_half_of_the_internet_is.php</link>
			<category><![CDATA[Press Coverage]]></category>
			<description><![CDATA[
			<a href="http://www.readwriteweb.com/archives/clearspring_now_sees_what_half_of_the_internet_is.php"><img src="http://www.clearspringtech.com/clearspring/images/press-coverage/logo_readwriteweb150x21.jpg" alt="ClearSpring Sees What 1/2 The Internet is Doing (API Coming Soon)" align="left" /></a>
			"This morning the company announced a new API that allows developers to share any embeddable content, including YouTube videos, through the AddThis/ClearSpring infrastructure and analytics service. The company says its reach has grown from 200 million combined monthly uniques in September when it acquired AddThis to 500 million today, a huge jump in 6 months. The new API could accelerate that growth even more."
			<a href="http://www.readwriteweb.com/archives/clearspring_now_sees_what_half_of_the_internet_is.php">ReadWriteWeb</a>
			]]></description>
			
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			<pubDate>Tue, 07 Jul 2009 19:10:27 +0000</pubDate>
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			<title>Press Coverage: Widgetizing The Web: Widgetbox Hits 500 Million Impressions A Month</title>
			<link>http://www.techcrunch.com/2009/06/19/widgetizing&#45;the&#45;web&#45;widgetbox&#45;hits&#45;500&#45;million&#45;impressions&#45;a&#45;month/</link>
			<category><![CDATA[Press Coverage]]></category>
			<description><![CDATA[
			<a href="http://www.techcrunch.com/2009/06/19/widgetizing-the-web-widgetbox-hits-500-million-impressions-a-month/"><img src="http://www.clearspringtech.com/clearspring/images/press-coverage/logo_techcrunch.jpg" alt="Widgetizing The Web: Widgetbox Hits 500 Million Impressions A Month" align="left" /></a>
			"Clearspring also seems to have more of a reach than Widgetbox, but we don't have the comparable Quantcast numbers. Clearspring's widgets had 520 million unique visitors in April of 2009, according to comScore." 
			<a href="http://www.techcrunch.com/2009/06/19/widgetizing-the-web-widgetbox-hits-500-million-impressions-a-month/">TechCrunch</a>
			]]></description>
			
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			<pubDate>Tue, 07 Jul 2009 19:03:59 +0000</pubDate>
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			<title>Press Release: Infiniti Uses Clearspring</title>
			<link>http://www.clearspring.com/about/press/infiniti-uses-clearspring</link>
			<category><![CDATA[Press Release]]></category>
			<description><![CDATA[
			<h2>"Own The Sky" Marketing Campaign Leverages New Customized Technologies to Introduce Consumers to the Style, Beauty and Performance of the G Convertible</h2>
			<p><strong>FRANKLIN, Tenn. - June 19, 2009</strong> &mdash; The all-new Infiniti G Convertible, sporting a retractable hardtop, Bose(R) Open Air Sound System and an adaptive climate control system, is on sale at Infiniti dealers nationwide, just in time to allow consumers to "Own The Sky" during this weekend's official start of Summer.</p>
<p>(Photo: <a href="http://www.trafficresults.com/click-rabbit.php?acctid=PTM1VckBpt8=&docid=CL3534519062009-1&redirect=1&url=http://www.newscom.com/cgi-bin/prnh/20090619/CL35345">http://www.newscom.com/cgi-bin/prnh/20090619/CL35345</a> )</p>
<p>Tom Holcomb of Irving, Texas has been identified as the very first customer to purchase a G Convertible from Grubbs Infiniti and Infiniti has high expectations that many other consumers will follow his lead. Holcomb purchased one of the Premier Editions of the G Convertible which was first offered through the Bloomingdale's holiday catalog.</p>
<p>"The new G37 Convertible is a great addition to the Infiniti G line that has already earned such prestigious accolades as Car and Driver's '10 Best Cars' in 2009," said Ben Poore, vice president, Infiniti. "It adds all of the excitement of open-air motoring without compromising the G's legendary performance and signature styling. This new G Convertible is one more compelling reason for buyers to put Infiniti at the top of their consideration lists."</p>

<p><strong>The G Convertible "Own the Sky" Campaign:</strong></p>
<p>The "Own the Sky" marketing launch is an innovative multi-platform campaign featuring never-been-seen experiences in the digital space, content-rich interactive online creative and traditional media in print and TV.</p>
<p>"With its beautiful design, performance that inspires you to drive and an unbeatable open top experience, the Infiniti G Convertible allows you to "own the sky," said Poore. "We bring that experience to life in our innovative marketing campaign by going beyond traditional advertising. By leveraging new, customized technologies that create unique and personalized Infiniti experiences, the "Own the Sky" campaign raises awareness among our core target audience in a very meaningful way."</p>
<p>To launch the all-new Infiniti G Convertible in the digital space, Infiniti is partnering with sites like Yahoo, MSN, CNET, Hulu, NY Magazine, KBB.com and Edmunds.com to build interactive experiences that encourage users to "own the sky," inspiring interaction in a variety of ways and creating awareness of the G Convertible's unique features. For a full day on Yahoo, the sun from the homepage's weather icon is inspired to literally move across the page as the G Convertible's hardtop roof retracts. Another rich media experience enables users to be their own DJs, using stars in the sky to mash up a mix of their favorite jams, a hat tip to the G Convertible's revolutionary sound system.</p>
<p>Beyond the online creative, Infiniti will be partnering with Cooliris, MoVoxx, Clearspring, 1Cast and Hulu to utilize a series of new technologies across multiple digital and mobile platforms that revolutionize how users engage with visual content and consume seamless entertainment experiences on their desktop and within the social media space. Infiniti will also be the exclusive sponsor of Technorati's launch of Twittorati, a site featuring the mashup of Technorati's functionalities with Twitter's microblogging platform, which will feature prominent Infiniti branding and G Convertible creative elements.</p>

<p><strong>Infiniti G Convertible Details:</strong></p>
<p>The first-ever G Convertible features a three-piece power retractable hardtop engineered to deliver styling that looks as good with the top up as down. The exclusive convertible-focused interior offers standard leather-appointed seats and is available with a Bose(R) Open Air Sound System with Bose(R) front seat personal speakers, climate-controlled front seats with heating and cooling feature, and an Advanced Climate Control System that not only adjusts fan speed in accordance to top position and vehicle speed, but actively cleans the air when the top is closed.</p>
<p>The new G Convertible comes equipped with a standard 325-horsepower 3.7-liter V6, backed by a choice of a 7-speed automatic transmission with available magnesium paddle shifters or a responsive close-ratio 6-speed manual transmission - offering buyers the same high levels of performance as the G37 Sedan and G37 Coupe, along with the wide-open exhilaration of top-down driving.</p>
<p>The Manufacturer's Suggested Retail Price (MSRP) is $43,850 for the G37 Convertible and $43,900 for the G37 Convertible Sport 6MT.</p>

<br />

<h3>About Infiniti</h3>
<p>Infiniti offers a full-line of luxury performance automobiles that inspire at every turn, including the G Coupe, Sedan and first-ever Convertible, M sedan, EX and FX crossovers, and the QX full-size SUV. More information about Infiniti and its Total Ownership Experience(R) can be found at <a href="http://www.trafficresults.com/click-rabbit.php?acctid=PTM1VckBpt8=&docid=CL3534519062009-1&redirect=1&url=http://www.infinitiusa.com">www.InfinitiUSA.com</a>.</p>

			<hr/>
			
			<p>
    Clearspring is the leader in connecting publishers, services and advertisers to audiences on the social web. 
    Clearspring's AddThis platform enables leading publishers to distribute and track digital content such as web 
    pages, widgets, and videos to social networks, bookmarking sites, blogs, and more. AddThis is used by over 
    10 million unique domains reaching over 1.2 billion unique users monthly.  Clearspring's Audience Platform 
    leverages aggregate data from AddThis to allow advertisers and publishers to target these socially-connected 
    audiences via real-time bidding platforms.  Visit <a href="http://www.clearspring.com/">www.clearspring.com</a> 
    to learn more. 
</p>
			]]></description>
			
			
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			<pubDate>Thu, 02 Jul 2009 17:11:56 +0000</pubDate>
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			<title>Press Release: More than 27,000 moms, dads and caregivers have made a Gerber pledge enabled by Clearspring Widgets</title>
			<link>http://www.clearspring.com/about/press/more-than-27000-moms-dads-and-caregivers-have-made-a-gerber-pledge-enabled-</link>
			<category><![CDATA[Press Release]]></category>
			<description><![CDATA[
			<h2>Gerber's Start Healthy, Stay Healthy<sup>TM</sup> I Pledge campaign uses Clearspring widgets for easy sharing of parent pledges and valuable nutritional information</h2>
			<p>
	<strong>MCLEAN, Va. - June 3, 2009</strong> &mdash; The most popular vegetable consumed by American children as young as 15 months old is the french fry. 
</p>
<p>
	Gerber and Nestl&eacute; are trying to change that surprising statistic with the Start Healthy, Stay Healthy<sup>TM</sup> I Pledge program &mdash; inviting parents 
	to join their unwavering commitment to nourish a healthier generation, one baby at a time, by making their own pledge to the healthy growth and development 
	of their young children.
</p>
<p>
	<a href="http://www.clearspring.com/">Clearspring Technologies</a>, the leading widget network, is providing Gerber with its services, including the creation, 
	distribution and tracking of I Pledge widgets.
</p>
<p>
	Pledges can be created at <a href="http://www.gerber.com/Pledge">Gerber.com/pledge</a> by uploading photos, entering promises to children, and customizing the 
	design and accompanying soundtrack. A widget is then available, allowing the custom pledge to be posted and shared to more than 70 popular online destinations. 
	The widget contains three components &mdash; a personal pledge, a gallery of others pledges and <a href="http://www.gerber.com/Pledge/Video-Collection.aspx?VideoId=1">videos</a> 
	that provide educational information about children's eating habits. Both the widget and Web site were conceptualized and designed by 
	<a href="http://www.ogm.com/Public/Default.aspx">O'Grady Meyers</a>.
</p>
<p>
	The widget empowers parents and caregivers to share their pledge in public places on the Web, immediately increasing the reach of the Gerber message and exposure 
	to new audiences. Since its inception in March more than 28,000 pledges have been created.
</p>
<p>
	"Making and sharing your commitment to your baby's healthy growth and development is a meaningful way to connect with other parents," said Anna Mohl, vice president of 
	integrated marketing at Nestl&eacute; Infant Nutrition. "The widget allows users to create and share their pledge in their own space, with personalization and share-ability 
	increasing the power of the pledge."
</p>
<p>
	The I Pledge widget provides a dynamic experience, encouraging self-expression with the creation of a pledge and photo slideshow, connecting to others with the ability to 
	view others pledges and educating through short, helpful videos relaying important nutritional information. The widget has been viewed more than 3.5 million times since March. 
</p>
<p>
	"Sharing is the heart of the social Web. The I Pledge widget makes sharing a personal pledge simple," said Peggy Fry, senior vice president of Media Services at Clearspring. 
	"By having the widget on Twitter, blogs or Facebook pages, it becomes a daily reminder of the sincere pledge these busy moms and caregivers have made to their children. Gerber 
	is a trusted brand that is taking a new approach to helping families share an important message."
</p>
<p>
	Since its creation in March, nearly 16,000 hours have been spent viewing the widget, demonstrating the compelling content in this mom-generated widget. Because the content is 
	so personal, the average interaction rate is extremely high at 10 percent. Parents and caregivers have been so eager to share pledges and help raise a healthier generation that 
	the I Pledge widget has been installed over 100,000 times since March, and has garnered nearly 700,000 unique visitors.   
</p>
<p>
	"We hope that the ability to share a pledge will inspire others to make similar promises to their children," said Mohl. "We want to foster a community of parents and caregivers 
	who are working together to nourish a healthier generation, one baby at a time."
</p>
<p>
	To create a pledge, visit: <a href="http://www.gerber.com/pledge">www.Gerber.com/pledge</a>
</p>

<br />

<h3>Helpful Links</h3>
<p>
	Nutrition & Feeding Advice: <a href="http://www.gerber.com/Nutrition_Feeding/Default.aspx">www.gerber.com/Nutrition_Feeding/Default.aspx</a><br />
	Useful Tools for Babies & Toddlers: <a href="http://www.gerber.com/Tools/">www.gerber.com/Tools/</a><br />
	Expert Advice on Child Nutrition: <a href="http://www.gerber.com/Expert_Advice/Default.aspx">www.gerber.com/Expert_Advice/Default.aspx</a>

</p>
<p>
	<strong>See the widget here:</strong> <a href="http://www.clearspring.com/widgets/497f7f9366594b48">www.clearspring.com/widgets/497f7f9366594b48</a>
</p>

<br />

<h3>About Gerber</h3>
<p>
	Gerber Products Company, founded in 1928, officially joined the Nestl&eacute; family on September 1, 2007.  Nestl&eacute; and Gerber's combined resources and scientific research expertise 
	have enabled the company to become the worldwide leaders in early childhood nutrition.  With headquarters in Florham Park, N.J., Gerber produces more than 200 food products ranging from 
	cereals to GERBER&reg; 1st FOODS&reg; purees to GRADUATES&reg;  meals and snacks for toddlers and preschoolers. 
</p>
<p>
	Start Healthy, Stay Healthy<sup>TM</sup> is Gerber and Nestl&eacute;'s unwavering commitment to nourish a healthier generation, one baby at a time. Start Healthy, Stay Healthy is an 
	integrated nutritional system that combines products, education and services - designed to foster healthy growth and development and the early establishment of healthy eating habits 
	in children from birth to pre-school. 
</p>
<p>
	Nestl&eacute;/Gerber first launched this initiative in 2002 in response to the alarming number of young children in the United States who are overweight. In fact, the number of 
	overweight children has doubled during the last 20 years. We believe that by providing parents and caregivers with the right nutritional information and products at the right time, 
	we can help them make the best choices for their children and positively influence early childhood nutrition and feeding habits in the US. 
</p>
<p>
	If consumers would like to learn more, please visit <a href="http://www.starthealthystayhealthy.com/">www.StartHealthyStayHealthy.com</a> or contact the Start Healthy Stay Healthy 
	Resource Center (U.S. only) at 1-800-4-GERBER.
</p>

<br />

<h3>About Nestl&eacute; Nutrition</h3>
<p>
	Nestl&eacute; Nutrition, part of Nestl&eacute; S.A., the world leader in nutrition, health and wellness is dedicated to infant nutrition, healthcare nutrition, performance nutrition and 
	weight management. For consumer information about Nestl&eacute; Infant Nutrition products in the U.S. visit <a href="http://www.starthealthystayhealthy.com/">www.StartHealthyStayHealthy.com</a>.
</p>

<br />

<h3>About O'Grady Meyers</h3>
<p>
	Founded in 1993, O'Grady Meyers is a full-service digital marketing agency with significant expertise in the consumer goods, health, wellness and nutrition categories. 
	To learn more, visit <a href="http://www.ogm.com/">www.ogm.com</a> 
</p>
<p>
	Travis Murdock<br />
	A&R Edelman for Clearspring<br />
	(650) 762-2807<br />
	Travis.murdock@ar-edelman.com
</p>
<p>
	David Mortazavi<br />
	Head of Corporate Communications - NIN<br />
	(973) 593-7460<br />
	David.mortazavi@us.nestle.com
</p>
			<hr/>
			
			<p>
    Clearspring is the leader in connecting publishers, services and advertisers to audiences on the social web. 
    Clearspring's AddThis platform enables leading publishers to distribute and track digital content such as web 
    pages, widgets, and videos to social networks, bookmarking sites, blogs, and more. AddThis is used by over 
    10 million unique domains reaching over 1.2 billion unique users monthly.  Clearspring's Audience Platform 
    leverages aggregate data from AddThis to allow advertisers and publishers to target these socially-connected 
    audiences via real-time bidding platforms.  Visit <a href="http://www.clearspring.com/">www.clearspring.com</a> 
    to learn more. 
</p>
			]]></description>
			
			
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			<pubDate>Wed, 03 Jun 2009 12:00:06 +0000</pubDate>
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			<title>Press Release: National Geographic Launches Slate of New Widgets with Clearspring</title>
			<link>http://www.clearspring.com/about/press/national-geographic-launches-slate-of-new-widgets-with-clearspring</link>
			<category><![CDATA[Press Release]]></category>
			<description><![CDATA[
			<h2>Popular Photo of the Day Widget Expands Audience of National Geographic Photos to 8.5 Million Widget Viewers</h2>
			<p>
	<strong>McLean, Va. - May 20, 2009</strong> &mdash; Clearspring Technologies, the leading widget and content sharing 
	network connecting publishers and audiences on the distributed Web, today announced that National Geographic is using 
	its services and can create, distribute, track and monetize widgets. National Geographic's widgets allow fans to share 
	photos, videos and puzzles with friends through social media Web sites such as Facebook, MySpace, and iGoogle. 
</p>
<p>
	"National Geographic is committed to delivering ways for our audiences to engage with our compelling video content and 
	award-winning photography," said Brendan Hart, vice president of marketing for National Geographic Digital Media. 
	"With Clearspring's widget platform, we are able to aggressively expand within this space and innovatively extend our 
	century-old mission of inspiring people to care about the planet by connecting with our online audiences everywhere 
	they live online."
</p>
<p>
	National Geographic offers a variety of widgets with its premium content, including movie and music widgets, two puzzle 
	widgets, daily news, photo of the day, and video of the day widgets. These widgets engage users and help introduce the 
	brand to new audiences. The widgets help drive consumers back to the brand and increases traffic on NationalGeographic.com. 
</p>
<p>
	The Photo of the Day widget has been extremely popular, with grabs and views far outpacing the median metrics for widgets. 
	Since launch in December 2007, the widget has had more than 39 million views and nearly 300 thousand installs. It has been 
	grabbed from the top social networking and startpage environments, with approximately 37 percent of the installs coming from 
	Facebook and 50 percent from Google. The Music Artist of the Day widget has also been popular with National Geographic fans 
	and has an interaction rate of 21 percent, with a 63 percent interaction rate occurring in the Facebook environment.
</p>
<p>
	"More than 86 percent of views of National Geographic's videos take place off domain via widgets, showing the power of 
	distributing content across the Web," said Peggy Fry, senior vice president of Clearspring. "National Geographic identified 
	our network as a tremendous opportunity to reach fans across the Web in an incredibly fun, engaging and effective way, 
	reaching new readers and existing fans everywhere they live on the Internet."
</p>
<p>
	National Geographic has embraced social media and currently reaches fans on Facebook, MySpace, Twitter, multiple company blogs, 
	and in all the places people share its widgets. With Clearspring, National Geographic joins major media companies such as MTVN, 
	Time Warner and NBC-Universal, who have been at the forefront of using and monetizing social media. 
</p>
<p>
	To view the photo of the day widget, visit<br /><a href="http://www.clearspring.com/widgets/4755bfb548454fb1/47f639684d81063f">http://www.clearspring.com/widgets/4755bfb548454fb1/47f639684d81063f</a>
</p>
<br />
			<hr/>
			
			<p>
    Clearspring is the leader in connecting publishers, services and advertisers to audiences on the social web. 
    Clearspring's AddThis platform enables leading publishers to distribute and track digital content such as web 
    pages, widgets, and videos to social networks, bookmarking sites, blogs, and more. AddThis is used by over 
    10 million unique domains reaching over 1.2 billion unique users monthly.  Clearspring's Audience Platform 
    leverages aggregate data from AddThis to allow advertisers and publishers to target these socially-connected 
    audiences via real-time bidding platforms.  Visit <a href="http://www.clearspring.com/">www.clearspring.com</a> 
    to learn more. 
</p>
			]]></description>
			
			
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			<pubDate>Wed, 20 May 2009 12:00:27 +0000</pubDate>
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			<title>Press Release: GSA Takes Another Big Step Forward</title>
			<link>http://www.clearspring.com/about/press/gsa-takes-another-big-step-forward</link>
			<category><![CDATA[Press Release]]></category>
			<description><![CDATA[
			<h2>Terms of Service Agreements Signed with a Round of New Media Providers</h2>
			<p>WASHINGTON - The U.S. General Services Administration now has a terms of service agreement with Facebook, a site with more than 200 million active users and MySpace a leading social portal for connecting people, content and culture. GSA has also reached agreements with Blist which provides a consumer focused service for publishing data on the web, Slideshare a site for sharing of PowerPoint, word and PDF documents and AddThis, a bookmarking and sharing platform reaching more than a half billion users worldwide.</p>
<p>Since last year, a coalition of agencies led by GSA has been negotiating agreements with each new media provider that can work across government. Other federal agencies can now choose to sign the same agreement if it meets their needs because it resolves the legal concerns found in many standard terms and conditions that pose problems for federal agencies, such as liability, endorsements, advertising, freedom of information and governing law.</p>
<p>"We are working at a fevered pace to improve the public's experience when engaging with the government," says Martha Dorris, acting associate administrator, Office of Citizen Services and Communications. "USA.gov is breaking new ground by migrating to new media sites to provide a presence and to open up a dialog with the public. We know that many other agencies want to do the same, and having these agreements is an important first step."</p>
<p>Having a terms-of-service agreement with these new media providers will make it easier for government agencies to create pages and use them to dramatically increase access to information, offer education on government services, and further empower citizens to interact with government.</p>
<p>To date, GSA has signed agreements with Facebook, MySpace, Flickr, YouTube, Vimeo, Blist, Slideshare, AddThis and blip.tv, and is in discussions with many other providers that offer free new media services. In the agreements, new media providers work with GSA as the principal point of contact, making the process more efficient for the government and the providers.</p>
<p>Answering President Obama's call to increase citizen participation in government, GSA has made it easier for federal agencies to use new media tools while meeting their legal requirements.</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>GSA provides a centralized delivery system of products and services to the federal government, leveraging its enormous buying power to get the best value for taxpayers.</p>
<ul>
	<li>Founded in 1949, GSA manages more than one-fourth of the government's total procurement dollars and influences the management of $500 billion in federal assets, including 8,600 government-owned or leased buildings and 213,000 vehicles.</li>
	<li>GSA helps preserve our past and define our future, as a steward of more than 480 historic properties, and as manager of USA.gov, the official portal to federal government information and services.</li>
	<li>GSA's mission to provide superior workplaces, expert technology solutions, acquisition services, purchasing and E-Gov travel solutions and management policies, at best value, allows federal agencies to focus on their core missions.</li>
</ul>
<p>Did You Know? Using www.USASearch.gov will yield results from an index that exceeds 500 million pages of government content on federal, state, local, tribal and territorial websites.</p>
			<hr/>
			
			<p>
    Clearspring is the leader in connecting publishers, services and advertisers to audiences on the social web. 
    Clearspring's AddThis platform enables leading publishers to distribute and track digital content such as web 
    pages, widgets, and videos to social networks, bookmarking sites, blogs, and more. AddThis is used by over 
    10 million unique domains reaching over 1.2 billion unique users monthly.  Clearspring's Audience Platform 
    leverages aggregate data from AddThis to allow advertisers and publishers to target these socially-connected 
    audiences via real-time bidding platforms.  Visit <a href="http://www.clearspring.com/">www.clearspring.com</a> 
    to learn more. 
</p>
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			<pubDate>Wed, 29 Apr 2009 12:00:34 +0000</pubDate>
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			<title>Press Release: Clearspring Introduces ConnectedAds</title>
			<link>http://www.clearspring.com/about/press/clearspring-introduces-connectedads</link>
			<category><![CDATA[Press Release]]></category>
			<description><![CDATA[
			<h2>Advertising messages more relevant for target audiences on social networks</h2>
			<p><strong>McLean, Va. &amp; SAN FRANCISCO - April 21, 2009</strong> &mdash; Clearspring Technologies, the leading widget network connecting publishers and audiences on the distributed Web, today announced ConnectedAds, a new service that lets advertisers use Facebook in a more targeted way by tapping into information about the public connections between people on the social networking site. In addition to better targeting, ConnectedAds also provides a more engaging and relevant experience for users. The service uses the same industry-leading sharing and tracking as other Clearspring widgets, making it significantly easier to instigate and measure word-of-mouth campaigns.</p>
<p>With ConnectedAds, advertisers can measure the entire conversation around the widget including comments, news feeds, shares, notifications, fan page links and other interactions. In the past, the only metrics for widgets on social networking sites were installs and views. For example, if people install movie trailer widgets on their Facebook pages, the movie studio can now measure if that application appeared on a person's newsfeed and count subsequent friend comments that it generated. They can also measure if it was shared with followers on Twitter or added to their Delicious bookmarks.</p>
<p>"Today, widgets can be distributed broadly across the social Web, while also providing deep accountability via metrics", Hooman Radfar, co-founder and chief executive officer of Clearspring stated. "We are moving to the next phase of the evolution of advertising in widgets &mdash; enabling them to more deeply integrate with the environment they are installed in. The holy grail for advertisers is to measure and predict word-of-mouth advertising across this emerging social landscape. ConnectedAds are going to accelerate the realization of that vision."</p>
<p>Social sites are opening their messaging and social information at an accelerating pace &mdash; Facebook Connect, Google FriendConnect, and MySpace ID are all examples of open initiatives. Every day there are more channels for advertisers to use to engage their advocates and customers. The expanding social network opportunities make it difficult for advertisers to reach their audience in the constantly changing social landscape. Clearspring provides a turn-key solution for advertisers to leverage these channels by creating, distributing, and tracking Connected Ads.</p>
<p>Clearspring's one-click widget sharing and tracking platform, which forms the basis of ConnectedAds, has empowered the largest publishers (NBC Universal, Time Warner, MTV Networks) and advertisers (Clearasil, Sprint) to virally distribute widgets across the social Web at a massive scale. Coupled with Clearsping's pay-for-performance widget distribution network, this solution has become a standard means to reach social media audiences.</p>
<p>As part of the ConnectedAds program, Clearspring will be extending its ABCi certified widget metrics suite to capture social interactions. For advertisers, measuring virality is growing beyond the need to know about installs and views. ConnectedAds can be spread across 80+ social destinations and leverage social information from Facebook and MySpace platforms. Clearspring plans to support additional services in the coming months.</p>
<p>Clearspring is a one-stop shop for advertisers &mdash; the company develops widgets and takes ownership of placement. This is important for advertisers that don't have the expertise or time to work with many different vendors on a very large campaign, such as a movie studio launching a large summer blockbuster.</p>
<p>For more information, visit <a href="/connectyourads">http://www.clearspring.com/connectyourads</a>.</p>
			<hr/>
			
			<p>
    Clearspring is the leader in connecting publishers, services and advertisers to audiences on the social web. 
    Clearspring's AddThis platform enables leading publishers to distribute and track digital content such as web 
    pages, widgets, and videos to social networks, bookmarking sites, blogs, and more. AddThis is used by over 
    10 million unique domains reaching over 1.2 billion unique users monthly.  Clearspring's Audience Platform 
    leverages aggregate data from AddThis to allow advertisers and publishers to target these socially-connected 
    audiences via real-time bidding platforms.  Visit <a href="http://www.clearspring.com/">www.clearspring.com</a> 
    to learn more. 
</p>
			]]></description>
			
			
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			<pubDate>Fri, 17 Apr 2009 14:59:38 +0000</pubDate>
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			<title>Press Coverage: ScanScout Partners with Clearspring</title>
			<link>http://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticleHomePage&amp;art_aid=81552</link>
			<category><![CDATA[Press Coverage]]></category>
			<description><![CDATA[
			<a href="http://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticleHomePage&art_aid=81552"><img src="http://www.clearspringtech.com/clearspring/images/press-coverage/logo_mediapostpublications_2.jpg" alt="ScanScout Partners with Clearspring" align="left" /></a>
			Expanding the reach of its contextual in-video ad technology, ScanScout today is expected to announce a distribution deal with widget company Clearspring Technologies.
			<a href="http://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticleHomePage&art_aid=81552">Media Post Publications</a>
			]]></description>
			
			<guid isPermaLink="false">107.clearspring.com</guid>
			<pubDate>Fri, 20 Feb 2009 20:15:59 +0000</pubDate>
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			<title>Press Release: Clearspring Wins Blogger&#8217;s Choice Mashable Open Web Award in Best Embeddable Widget Category</title>
			<link>http://www.clearspring.com/about/press/clearspring-wins-mashable-open-web-award</link>
			<category><![CDATA[Press Release]]></category>
			<description><![CDATA[
			<h2>Mashable Open Web Awards allows bloggers and peers to recognize favorite online communities and Web innovations</h2>
			<p><strong>McLean, Va. - Dec. 23, 2008</strong> &mdash; Clearspring Technologies, the leading widget and sharing network connecting publishers and advertisers to audiences on the Social Web, was awarded Best Embeddable Widget in the Blogger's Choice category in the 2008 Mashable Open Web Awards.</p>

<p>The winners were announced on Wednesday, Dec. 10 after bloggers were asked to vote for their favorite services. The 2008 Open Web Awards mark the second annual contest in which winners are determined by a multilingual and international online nomination and voting process.</p>

<p>Clearspring is at the forefront of the widget revolution. In October, comScore reported that Clearspring logged more than 332 million unique visitors worldwide across its AddThis and Launchpad platforms, outperforming competitors and demonstrating that sharing is truly the heart of the social web.</p>

<p>The desire to share compelling, relevant and personal content with friends, family and colleagues has continued to increase as the web continues to transform from a simple publishing mechanism, into a true platform. It is nearly impossible to visit any Web site without coming across a link or button encouraging sharing of some kind. Clearspring continually strives to innovate in this area, creating powerful and customizable tools that inspire interactive and meaningful sharing across the Web.</p>

<p>"The response has been simply overwhelming. We are so grateful to all those who took the time to vote and have helped us drive our product development," said Hooman Radfar, Clearspring's chief executive officer. "This is a great award as we really value the blogging community, who are users of our sharing services. The success and acceptance of Clearspring's offerings speak volumes about our team and their dedication to providing valuable and engaging services to the online community." </p>

			<hr/>
			
			<p>
    Clearspring is the leader in connecting publishers, services and advertisers to audiences on the social web. 
    Clearspring's AddThis platform enables leading publishers to distribute and track digital content such as web 
    pages, widgets, and videos to social networks, bookmarking sites, blogs, and more. AddThis is used by over 
    10 million unique domains reaching over 1.2 billion unique users monthly.  Clearspring's Audience Platform 
    leverages aggregate data from AddThis to allow advertisers and publishers to target these socially-connected 
    audiences via real-time bidding platforms.  Visit <a href="http://www.clearspring.com/">www.clearspring.com</a> 
    to learn more. 
</p>
			]]></description>
			
			
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			<pubDate>Tue, 23 Dec 2008 17:41:40 +0000</pubDate>
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			<title>Press Release: Clearspring Partners with Brightcove for Enhanced Online Video Distribution</title>
			<link>http://www.clearspring.com/about/press/clearspring-partners-with-brightcove</link>
			<category><![CDATA[Press Release]]></category>
			<description><![CDATA[
			<h2>Brightcove online video platform customers gain the power of viral video sharing across the Social Web</h2>
			<p><strong>McLean, Va. - Dec. 8, 2008</strong> &mdash; Clearspring Technologies, the leading widget and sharing network connecting publishers and advertisers 
	to audiences on the Social Web, today announced it has formed a distribution partnership with Brightcove and has joined the Brightcove Alliance, a global 
	ecosystem of partners developing solutions and services with the Brightcove online video platform. The partnership integrates Clearspring's Launchpad 
	sharing services with the Brightcove online video platform to enable simplified video sharing across dozens of social networks and blogs. Most of the world's 
	leading publishers use Clearspring's universal sharing service to extend their audience to the Social Web.</p>
<p>
	Bringing together the quality of the Brightcove online video platform and the reach of the Clearspring sharing menu benefits viewers, content providers, 
	and advertisers. Online video enthusiasts can easily share their favorite content with friends on sites such as their blogs and social networking pages. 
	Through viral sharing, video publishers attract more unique visitors across the distributed Web and advertisers reach a larger and more targeted audience. 
</p>
<p>
	Clearspring, which already distributes and manages widgets and sharing services for premium content sites including MTV Networks, Fox Television and 
	NBC Universal, will provide video publishers using Brightcove the opportunity to add the Clearspring sharing services to their video players. This will 
	make sharing video with friends and social groups across popular sites like Facebook, MySpace, iGoogle, Twitter and Digg quick and simple, encouraging 
	sharing among video buffs all across the Web.
</p>
<p>
	"A growing number of Clearspring's widgets are video-driven," said Hooman Radfar, Clearspring's chief executive officer and co-founder. "Our integration 
	with Brightcove will markedly increase that number, clearly illustrating not only the popularity of online video, but the intense desire people have to share it." 
</p>
<p>
	Exponential viral growth of online video is what publishers and advertisers alike depend on. Watching and sharing video online is quickly growing in popularity. 
	comScore reported that in July of 2008, Americans watched as many as 11.4 billion online videos for a total of 558 million hours of viewing time.<sup>1</sup> For 
	advertisers, online video may be the  Internet's sweet spot - especially considering that as many as 82 percent of online video watchers agree that it is 
	very reasonable to have advertising in free video content, according to market research company Ipsos.<sup>2</sup>
</p>
<p>
	"Online video is pervasive, but the requirements for success have become increasingly complex," said Chris Johnston, Brightcove's director of technology 
	partnerships. "One size doesn't fit all, which is why we've opened up our platform to a wide range of partners like Clearspring who can extend the success 
	of online video with new sharing and distribution capabilities. This will open up new business opportunities for our partners while also greatly benefiting 
	our existing customer base."
</p>
<p>
	The Brightcove video player is top of its class, with a smart delivery system, high definition capabilities, and customizable player framework that helps 
	video publishers extend their brand.  With the addition of the Clearspring sharing menu, which allows content to be shared across more than 80 social networking, 
	blogging and bookmarking services, the viewing audience of Brightcove-based  content will increase dramatically, as will Clearspring's already extensive reach. 
	According to comScore, Clearspring is the clear widget leader with unique monthly visitors totaling 332 million<sup>3</sup> - a number comparable to the fourth largest Web property.
</p>
<p>
	The Brightcove Alliance comprises an ecosystem of technology, solution and channel partners that together enable a comprehensive set of solutions for professional 
	video publishers. The Alliance consists of partners spanning a variety of online video needs, including ad networks, search and discovery, distribution, analytics, 
	social media and audience measurement. 
</p>


			<hr/>
			<p>
	&nbsp; <sup>1</sup>comScore, &#8220;comScore Video Metrix service,&#8221; July 2008<br />
	&nbsp; <sup>2</sup>Ipsos MediaCT, &#8220;MOTION&#8221;, July 2008<br />
	&nbsp; <sup>3</sup>comScore, &#8220;comScore Video Metrix service,&#8221; July 2008
</p>
			<p>
    Clearspring is the leader in connecting publishers, services and advertisers to audiences on the social web. 
    Clearspring's AddThis platform enables leading publishers to distribute and track digital content such as web 
    pages, widgets, and videos to social networks, bookmarking sites, blogs, and more. AddThis is used by over 
    10 million unique domains reaching over 1.2 billion unique users monthly.  Clearspring's Audience Platform 
    leverages aggregate data from AddThis to allow advertisers and publishers to target these socially-connected 
    audiences via real-time bidding platforms.  Visit <a href="http://www.clearspring.com/">www.clearspring.com</a> 
    to learn more. 
</p>
			]]></description>
			
			
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			<pubDate>Mon, 08 Dec 2008 20:21:30 +0000</pubDate>
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			<title>Press Release: comScore Reports Second Consecutive Month of Sharp Gains in Unique Visitors for Clearspring</title>
			<link>http://www.clearspring.com/about/press/comscore-reports-clearspring-gains</link>
			<category><![CDATA[Press Release]]></category>
			<description><![CDATA[
			<h2>Category leadership gap continues to widen with growing popularity of social media</h2>
			<p>
	<strong>McLean, Va. - Dec. 2, 2008</strong> &mdash; Clearspring Technologies, the leading widget and sharing network connecting publishers and 
	advertisers to audiences on the social Web, experienced a greater than 30 percent increase in worldwide usage of its sharing service between 
	September and October. This increase comes on the heels of a 59 percent increase from August to September after Clearspring acquired social 
	bookmarking leader AddThis. The company attributes this most recent increase to a number of factors including organic growth and new partnerships.  
</p>
<p>
	According to comScore, Clearspring logged more than 332 million unique visitors worldwide in October, easily outdistancing its nearest competitor 
	by over 150 million visitors. In addition, comScore revealed that the company further extended its lead in the U.S. market in October with over 
	120 million unique visitors, an increase of 19 percent from September.  
</p>
<p>
	"The comScore data points to a much larger trend in social media that is continuously gaining steam," said Hooman Radfar, chief executive officer 
	and co-founder of Clearspring. "The value of sharing various types of content across the Web combined with the excitement displayed by Internet 
	users to do so is clearly demonstrated by the frictionless growth of widget media."
</p>
<p>
	As announced in September, Clearspring acquired AddThis, the No. 1 bookmarking and content sharing service on the Internet, helping the company to 
	grow to a size comparable in reach to the fourth largest property on the Web. Clearspring has since delivered on promises to add to and improve the 
	features of AddThis, recently announcing optimization of the sharing button and language support for 17 additional languages, among other improvements. 
	The company anticipates that this will continue to fuel growth of its sharing services.
</p>
<p>
	comScore is a leading source of data and metrics for both the digital world as well as mobile usage that is trusted by brands such as AOL, Microsoft, 
	Yahoo!, Best Buy and more. Statistics quoted in this release are found in comScore's October 2008 Worldwide report. 
</p>

			<hr/>
			
			<p>
    Clearspring is the leader in connecting publishers, services and advertisers to audiences on the social web. 
    Clearspring's AddThis platform enables leading publishers to distribute and track digital content such as web 
    pages, widgets, and videos to social networks, bookmarking sites, blogs, and more. AddThis is used by over 
    10 million unique domains reaching over 1.2 billion unique users monthly.  Clearspring's Audience Platform 
    leverages aggregate data from AddThis to allow advertisers and publishers to target these socially-connected 
    audiences via real-time bidding platforms.  Visit <a href="http://www.clearspring.com/">www.clearspring.com</a> 
    to learn more. 
</p>
			]]></description>
			
			
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			<pubDate>Tue, 02 Dec 2008 22:25:27 +0000</pubDate>
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			<title>Press Release: MTV Networks Partners with Clearspring to Distribute, Track and Monetize Content across the Social W</title>
			<link>http://www.clearspring.com/about/press/mtv-partners-with-clearspring</link>
			<category><![CDATA[Press Release]]></category>
			<description><![CDATA[
			<h2>Popular MTV Networks content to be made available to fans across the Web through Clearspring widgets</h2>
			<p>
	<strong>McLean, Va. - Nov 6, 2008</strong> &mdash; Clearspring Technologies, the leading widget network connecting publishers and audiences on the distributed Web, today announced that MTV Networks will utilize the Clearspring syndication platform to deploy, manage and monetize selected widgets and related content. This partnership will facilitate the distribution of MTVN's content onto the Web's leading social sites, allowing users easy access to their favorite content wherever they want it.
</p>
<p>
	MTVN and Clearspring are working together to enhance the experience of MTVN viewers, who are enthusiastic social media users. MTVN widgets enabled by Clearspring will be easily sharable across the most popular social networks, blogs, start pages, and more. This relationship further solidifies Clearspring's position as the leading widget network for media publishers.
</p>
<p>
	"At MTV Networks, we strive to entertain and engage using every appropriate platform to connect our audience with content that's relevant to their lives," said Alice Kim, senior vice president of digital distribution and partner relations, MTV Networks. "Clearspring provides us with the full service capabilities to syndicate, distribute, and manage our digital content across today's leading social media sites."
</p>
<p>
	"We are thrilled to partner with MTV Networks and to help bring their content directly to music and TV fans through social media," said Hooman Radfar, chief executive officer of Clearspring. "MTVN's core audience of teens and young adults make up the largest segment of digital media users and we are excited to work with such a forward-thinking company to help distribute content to this growing audience."
</p>
<p>
	Clearspring is the widget platform of choice for most of the leading media companies with MTVN joining the ranks of Time Warner, NBC-Universal, Fox Broadcasting, and other major media firms using its platform. MTVN will use Clearspring's analytics and reporting, which have been independently audited and accredited by the Audit Bureau of Circulations Interactive, to receive detailed reporting on where and how often the widgets are seen, how users interact with them, and how they are shared and moved around the Web.
</p>

			<hr/>
			
			<p>
    Clearspring is the leader in connecting publishers, services and advertisers to audiences on the social web. 
    Clearspring's AddThis platform enables leading publishers to distribute and track digital content such as web 
    pages, widgets, and videos to social networks, bookmarking sites, blogs, and more. AddThis is used by over 
    10 million unique domains reaching over 1.2 billion unique users monthly.  Clearspring's Audience Platform 
    leverages aggregate data from AddThis to allow advertisers and publishers to target these socially-connected 
    audiences via real-time bidding platforms.  Visit <a href="http://www.clearspring.com/">www.clearspring.com</a> 
    to learn more. 
</p>
			]]></description>
			
			
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			<pubDate>Thu, 06 Nov 2008 22:06:59 +0000</pubDate>
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			<title>Press Release: comScore Ranks Clearspring as the Number One Widget Network Worldwide</title>
			<link>http://www.clearspring.com/about/press/clearspring-takes-worldwide-lead</link>
			<category><![CDATA[Press Release]]></category>
			<description><![CDATA[
			<h2>Data supports content sharing as emerging communications trend</h2>
			<p>
	<strong>McLean, Va. - Oct. 28, 2008</strong> &mdash; Clearspring Technologies, the leading widget network connecting publishers and advertisers to audiences on the social Web, experienced a 59 percent increase in worldwide usage of its sharing service between August and September. The company attributes this increase to a growing social trend of communicating by sharing content online, as well as its acquisition of social bookmarking leader AddThis, and newly formed partnerships with leading media publishers such as MetroLyrics and SnagFilms. 
</p>
<p>
	According to comScore, Clearspring logged 254 million unique visitors worldwide in September, easily outdistancing its nearest competitor by 93 million visitors. In addition to ranking Clearspring as the global leader in the widget market, comScore revealed that the company also extended its lead by 34 million in the U.S. market in September, growing 43 percent and reaching over 101 million unique visitors in the United States.  
</p>
<p>
	"These rankings signal a much larger trend in the social media industry," said Hooman Radfar, chief executive officer and co-founder of Clearspring. "The comScore report helps validate our supposition that content sharing has emerged as a mainstream form of online communication with various opportunities for advertisers to reach an important and growing audience on the social Web."   
</p>
<p>
	Clearspring is widely credited for jumpstarting the widget category by being first to introduce click-to-share technology for making embeddable Web content portable. Clearspring also released the industry's first widget analytics tools and was the first widget analytics platform to be audited by the ABCi. In September, Clearspring, Google, and Adobe were given 'Innovator of the Year' awards at the Interact '08 conference in Washington, D.C.  
</p>
<p>
	Clearspring's easy-to-use services allows people to share Web pages, photos, videos, movie trailers, news, sports updates, trivia quizzes, games, and music with friends and provides a new set of opportunities for advertisers to engage more often with their customers online - specifically on the Social Web. Clearspring's product offering includes two approaches to advertising with widgets: 
</p>
<ul>
	<li>Widgets served as ads through Clearspring's platform.</li>
	<li>Advertisements within a widget.</li>
</ul>
<p>
	Clearspring's viral distribution enables Web widgets to be shared and distributed across more than 80 blogging, social networking, and bookmarking services. Clearspring's analytics suite enables detailed tracking and analysis of widget activity and performance for both publishers and advertisers. 
</p>
<p>
	Clearspring acquired AddThis, the No. 1 bookmarking and content sharing service on the Internet, in September 2008, helping the company to grow to a size comparable in reach to the 7<sup>th</sup> largest property on the Web. The recent acquisition only furthers the reach of the universal sharing service.
</p>
<p>
	comScore is a leading source of data and metrics for both the digital world as well as mobile usage that is trusted by brands such as AOL, Microsoft, Yahoo, Best Buy and more. Statistics quoted in this release are found in comScore's September 2008 Worldwide report. 
</p>

			<hr/>
			
			<p>
    Clearspring is the leader in connecting publishers, services and advertisers to audiences on the social web. 
    Clearspring's AddThis platform enables leading publishers to distribute and track digital content such as web 
    pages, widgets, and videos to social networks, bookmarking sites, blogs, and more. AddThis is used by over 
    10 million unique domains reaching over 1.2 billion unique users monthly.  Clearspring's Audience Platform 
    leverages aggregate data from AddThis to allow advertisers and publishers to target these socially-connected 
    audiences via real-time bidding platforms.  Visit <a href="http://www.clearspring.com/">www.clearspring.com</a> 
    to learn more. 
</p>
			]]></description>
			
			
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			<pubDate>Tue, 28 Oct 2008 22:31:49 +0000</pubDate>
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			<title>Press Release: Clearspring Unveils &#8220;Smart&#8221; Content Sharing Service</title>
			<link>http://www.clearspring.com/about/press/clearspring-unveils-smart-content-sharing-service</link>
			<category><![CDATA[Press Release]]></category>
			<description><![CDATA[
			<h2>New Launchpad Offering Displays Customizable Sharing Menu Based on User Preference </h2>
			<p>
	McLean, Va. - October 28, 2008 &mdash; Clearspring Technologies, the leading widget network connecting publishers and advertisers to audiences on the social Web, today announced the beta release of the next generation of its free Launchpad sharing service.  This announcement comes just one year after the initial release of the Launchpad offering. Since that time, nearly 18,000 additional publishers have signed on to use Launchpad, including most of the world's leading media companies such as Fox Broadcasting, NBC Universal, and Time Warner.   
</p>
<p>
	The Launchpad upgrade includes new features to give content publishers the ability to better determine the look and feel of the sharing menu while also providing end users with a more personalized content sharing experience.  
</p>
<p>
	"Sharing is becoming an increasingly important part of today's online experience and our mission is to provide publishers with the tools that offer the most flexibility and control for sharing their content," said Hooman Radfar, Clearspring's chief executive officer. "This beta version of Launchpad isn't just better, it's smarter. It gives end users a more personalized experience, where social destinations are presented in order of the user's historical sharing preferences. For example, if you regularly post content to Facebook and MySpace, those destinations will appear at the top of your sharing menu." 
</p>
<p>
	The new service includes a significantly improved sharing menu that publishers can now customize by color scheme, destination and size. Launchpad's new liquid sizing feature alters the menu size to automatically fit the publisher's widget content as well as to fit widget landing areas predetermined by social destinations. The free service also gives content publishers the ability to determine the social destinations they want to promote for each content element.  
</p>
<p>
	In addition to automatically prioritizing sharing destinations based on each user's content placement history, the new Launchpad menu includes other features for the consumer.  Clearspring has responded to growing worldwide demand by including language localization capabilities to the sharing menu, including 10 popular languages: Danish, English, Finnish, French, German, Italian, Norwegian, Portuguese, Spanish, and Swedish.  
</p>
<p>
	With its latest upgrade, Clearspring has developed a single, unified look and feel for both the Launchpad On-Page and Launchpad In-Widget sharing services. Anyone can use the Launchpad suite for free by registering at: <a href="http://www.clearspring.com/services/launchpad">www.clearspring.com/services/launchpad</a>
</p>

			<hr/>
			
			<p>
    Clearspring is the leader in connecting publishers, services and advertisers to audiences on the social web. 
    Clearspring's AddThis platform enables leading publishers to distribute and track digital content such as web 
    pages, widgets, and videos to social networks, bookmarking sites, blogs, and more. AddThis is used by over 
    10 million unique domains reaching over 1.2 billion unique users monthly.  Clearspring's Audience Platform 
    leverages aggregate data from AddThis to allow advertisers and publishers to target these socially-connected 
    audiences via real-time bidding platforms.  Visit <a href="http://www.clearspring.com/">www.clearspring.com</a> 
    to learn more. 
</p>
			]]></description>
			
			
			<guid isPermaLink="false">78.clearspring.com</guid>
			<pubDate>Tue, 28 Oct 2008 22:28:37 +0000</pubDate>
			<comments>http://www.clearspring.com/forum/</comments>
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		<item>
			
						
			<title>Press Release: Clearspring Acquires AddThis to Create the World&#8217;s Largest Sharing Service for the Web</title>
			<link>http://www.clearspring.com/about/press/clearspring-acquires-addthis</link>
			<category><![CDATA[Press Release]]></category>
			<description><![CDATA[
			<h2>Company's Reach Now Comparable to 7th Largest Web Property</h2>
			<p>
	<strong>McLean, Va. &amp; Princeton, N.J. - Sept. 30, 2008</strong> &mdash; Clearspring Technologies, the leading widget network connecting publishers and advertisers to audiences on the social Web, today announced the acquisition of AddThis, the No. 1 bookmarking and content sharing service on the Internet. Together, Clearspring and AddThis will serve over 20 billion views per month and reach more than 200 million unique visitors, creating the most widely used set of content sharing services on the Web.
</p>
<p>
	Both companies achieved market leadership by delivering distinct content sharing products - AddThis providing the market's most widely used tool for bookmarking and sharing Web pages, and Clearspring as the company that introduced the concept of point-and-click tools enabling users to easily move content between Web sites. Together the companies will offer the most comprehensive set of sharing tools available - becoming the de facto universal content sharing platform for Web publishers and end users. The collective footprint of the combined entity will reach a worldwide audience comparable to the 7<sup>th</sup> largest Web property. 
</p>
<p>
	"The Internet is becoming the backbone for digital communications - an essential part of our everyday lives," said Ted Leonsis, chairman of the board at Clearspring. "With the acquisition of AddThis, Clearspring is now at the forefront of that evolution, connecting digital content publishers and consumers via a single set of universally recognizable tools that enable people to easily communicate with content."
</p>
<p>
	The sharing of Web sites, services, and other digital content as a way of communicating is growing in popularity, especially among the rapidly expanding social networking segment. In August 2008, comScore estimated that social networking users comprised more than 65 percent of the Web's 860 million unique monthly visitors. With today's news, the combined companies' sharing services provide publishers with a comprehensive toolset, enabling them to make any content - whether a Web page or a standalone application - easily sharable to other Web sites, a user's desktop, or a mobile device. 
</p>
<p>
	"AddThis has pioneered the easiest-to-use sharing experience, enabling users to quickly save and share Web pages. This experience has propelled the AddThis sharing button to become the biggest little thing on the Web - installed on hundreds of thousands of sites around the world," said Hooman Radfar, Clearspring's chief executive officer. "We are committed to this paradigm and intend to make our combined offerings synonymous with 'sharing made simple.'"
</p>
<p>
	Clearspring and AddThis enable people to easily share content with trusted friends and social groups across popular sites like Facebook, MySpace, iGoogle, Twitter and Digg. Compelling content often shared includes Web pages, videos, movie trailers, news, sports updates, trivia quizzes, games, music, and more, and can be shared across more than 80 social networking, blogging and bookmarking services.
</p>
<p>
	"With its highly scalable infrastructure and proven management team, Clearspring brings tremendous value to AddThis," said Dom Vonarburg, chief executive officer of AddThis. "We share their vision for empowering users and publishers and look forward to providing the industry's standard sharing platform as we build out the next generation of Clearspring products."
</p>

<p>&nbsp;</p>
<p>&nbsp;</p>

<h3>About AddThis</h3>
<p>
	AddThis is the No. 1 bookmarking and sharing button on the Internet. AddThis has become the standard button for bookmarking and sharing. The AddThis button spreads content across the Web by making it easy for visitors to bookmark and share it with other people. AddThis is on hundreds of thousands of Web sites including TIME Magazine, Oracle, TechCrunch, Freewebs, Entertainment Weekly, MySpace, Zappos, FOX, ABC, and Glamour, just to name a few. Each month the button is displayed across the Web over 20 billion times.  
</p>

			<hr/>
			
			<p>
    Clearspring is the leader in connecting publishers, services and advertisers to audiences on the social web. 
    Clearspring's AddThis platform enables leading publishers to distribute and track digital content such as web 
    pages, widgets, and videos to social networks, bookmarking sites, blogs, and more. AddThis is used by over 
    10 million unique domains reaching over 1.2 billion unique users monthly.  Clearspring's Audience Platform 
    leverages aggregate data from AddThis to allow advertisers and publishers to target these socially-connected 
    audiences via real-time bidding platforms.  Visit <a href="http://www.clearspring.com/">www.clearspring.com</a> 
    to learn more. 
</p>
			]]></description>
			
			
			<guid isPermaLink="false">80.clearspring.com</guid>
			<pubDate>Tue, 30 Sep 2008 22:32:06 +0000</pubDate>
			<comments>http://www.clearspring.com/forum/</comments>
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		<item>
			
			
						
			<title>Press Coverage: Widget distributor Clearspring buys AddThis</title>
			<link>http://www.reuters.com/article/internetNews/idUSTRE48T1Q820080930</link>
			<category><![CDATA[Press Coverage]]></category>
			<description><![CDATA[
			<a href="http://www.reuters.com/article/internetNews/idUSTRE48T1Q820080930"><img src="http://www.clearspringtech.com/clearspring/images/press-coverage/logo_reuters.jpg" alt="Widget distributor Clearspring buys AddThis" align="left" /></a>
			Clearspring Technologies, which helps website owners publish snippets on to other websites, said on Tuesday the company had agreed to acquire another widely used Web sharing site, AddThis LLC.

AddThis is the most popular U.S. service for sharing bookmarks or Web pages via e-mail or direct site-to-site links, according to data from Web measurement firm Hitwise Inc, outpacing Yahoo Inc's Del.icio.us or ShareThis.com.
			<a href="http://www.reuters.com/article/internetNews/idUSTRE48T1Q820080930">Reuters</a>
			]]></description>
			
			<guid isPermaLink="false">73.clearspring.com</guid>
			<pubDate>Tue, 30 Sep 2008 19:32:01 +0000</pubDate>
			<comments>http://www.clearspring.com/forum/</comments>
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			<title>Press Release: Web Widgets Meet Mobile Video as Clearspring and Transpera Join Forces</title>
			<link>http://www.clearspring.com/about/press/learspring-and-transpera-join-forces</link>
			<category><![CDATA[Press Release]]></category>
			<description><![CDATA[
			<h2>New partnership broadens the mobile video market by leveraging online widgets    </h2>
			<p>
	<strong>Santa Monica, CA - Sept. 24, 2008</strong> &mdash; Transpera, providers of the first comprehensive solution to monetize Web video on mobile phones, today announced a significant partnership with Clearspring Technologies, the leading widget network, to further integrate its mobile video service offerings by way of online widgets.  The deal includes implementation of Clearspring's online widget technology, featuring the "Send-to-Mobile" capability powered by Transpera, where a user can send a video to a mobile phone from a widget.
</p>
<p>
	Widgets are movable, sharable mini-applications used by consumers to craft custom online experiences. Audiences can create widgets of their favorite video content, for example, and post it to their web page, start page, blog or social networking profiles on Facebook or MySpace, for easy access and interaction with the content of their choice on a daily basis.
</p>
<p>
	Clearspring, who distributes and manages widget capabilities for a vast number of premium content sites, will now integrate its mobile offering with Transpera's "Send-to-Mobile" feature, allowing users to share their favorite online video content to their phone or their friend's phone.  From the widget, users are prompted to type in the phone number of any video-capable device to which they want the video sent.  Transpera's platform instantly delivers the requested video to the mobile phone, along with additional mobile features that let users share videos mobile-to-mobile via "Send-to-Friend", search for and save favorites, and more. Both the online widget and mobile video service serve targeted, dynamic mobile advertising. 
</p>
<p>
	The sharing of digital content has become a commonplace form of communications, especially among social networking and mobile users. According to comScore's most recent WidgetMetrics report, Clearspring leads the U.S. with over 57 million unique monthly views.  The estimate for monthly unique widget views worldwide now exceeds 600 million.  Clearspring powers widget syndication across web and onto the desktop.   By introducing Transpera's mobile video services and advertising platform, the new partnership greatly extends Clearspring's mobile capabilities to video publishers and advertisers, as well as drive increased usage from consumers. 
</p>
<p>
	 "This partnership marks the continual commitment by Clearspring to respond to growing consumer demand for more personalized experiences across the Web, desktop and now, mobile," said Jay Rappaport, chief operating officer, Clearspring Technologies. "Our relationship with Transpera is a natural fit.  Together, we bring even more video-viewing experiences to the user, as well as open up new monetization opportunities for video publishers and advertisers."
</p>
<p>
	 "This is an exciting time for Transpera," said Frank Barbieri, founder & CEO, Transpera.  "Our relationship with Clearspring is a key component toward our goal of building the largest, free ad-supported, mobile video network in North America.  Our partnership will be instrumental in bringing the mobile video experience to online audiences."
</p>
<p>
	Earlier this month, Transpera announced plans to deliver mobile video services, along with targeted, dynamic mobile advertising for several of the nation's most prestigious entertainment brands including: MTV Networks (MTVN), a unit of Viacom (NYSE: VIA, VIA.B), Discovery Communications, AccuWeather.com&reg;,  the Travel Channel and Next New Networks. These companies join an already impressive roster of customers that includes CBS News, Associated Press, Revision3, Break.com, eBaumsWorld and more.  
</p>

<p>&nbsp;</p>
<p>&nbsp;</p>

<h3>About Transpera</h3>
<p>
	Transpera provides the industry's first comprehensive platform for monetizing Web videos on mobile phones.  The company's award winning mobile video delivery and advertising platform provides online content owners, network operators and advertisers with a turnkey solution that connects all the necessary pieces involved in successful and profitable mobile video deployments.   Powering mobile video channels for such premium online video brands as AccuWeather.com, Associated Press, Break.com, CBS News, Discovery Communications, Ebaum's World, Fox Reality Channel,  maniaTV, MTV Networks, Next New Networks, Revision3, Travel Channel, Zoovision and more, Transpera is quickly building the largest free mobile video network in North America. Transpera is based in Santa Monica, Calif. and is funded by top venture firms Flybridge Capital (formerly IDG Ventures), Intel Capital, and First Round Capital Ventures. For more information, visit <a href="http://www.transpera.com/" target="_blank">www.transpera.com</a>.
</p>

			<hr/>
			
			<p>
    Clearspring is the leader in connecting publishers, services and advertisers to audiences on the social web. 
    Clearspring's AddThis platform enables leading publishers to distribute and track digital content such as web 
    pages, widgets, and videos to social networks, bookmarking sites, blogs, and more. AddThis is used by over 
    10 million unique domains reaching over 1.2 billion unique users monthly.  Clearspring's Audience Platform 
    leverages aggregate data from AddThis to allow advertisers and publishers to target these socially-connected 
    audiences via real-time bidding platforms.  Visit <a href="http://www.clearspring.com/">www.clearspring.com</a> 
    to learn more. 
</p>
			]]></description>
			
			
			<guid isPermaLink="false">81.clearspring.com</guid>
			<pubDate>Wed, 24 Sep 2008 22:41:46 +0000</pubDate>
			<comments>http://www.clearspring.com/forum/</comments>
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			<title>Press Release: ClipBlast! Partners with Clearspring on Video Widgets</title>
			<link>http://www.clearspring.com/about/press/clipblast-partners-with-clearspring-on-video-widgets</link>
			<category><![CDATA[Press Release]]></category>
			<description><![CDATA[
			<h2>New partnership broadens the mobile video market by leveraging online widgets</h2>
			<p>
	<strong>Los Angeles, CA - Sept. 23, 2008</strong> &mdash; <a href="http://www.clipblast.com/" target="_blank">ClipBlast!</a>, the premier Web-wide video navigation and distribution platform, today announced its partnership with Clearspring Technologies (www.clearspring.com) to distribute and track video widgets.
</p>
<p>
	ClipBlast! will use the Clearspring platform to distribute widgets that provide custom video content, channels and playlists. The widgets will feature the ClipBlast! Intelligent Index<sup>TM</sup>,  which enables users to pull video from thousands of sources and play the content from any web page, social profile, blog or other web location.  Clearspring's real time analytics tools will track and monetize the widgets and their activity. 
</p>
<p>
	"Clearspring gives us a tremendous opportunity to bring video to audiences anywhere on the web, through widgets that can be shared across multiple platforms," said Gary Baker, CEO of ClipBlast!  "It also gives us the tools and metrics to provide advertisers with the most effective access to that audience."
</p>
<p>
	"We're pleased to be able to provide our user base with ClipBlast!'s unique ability to surface video anywhere on the web, and engage viewers right at that point of discovery," said Hooman Radfer, CEO of Clearspring.  "ClipBlast! frees video from any constraint of file or player format, making it truly ideal for simplified sharing and viral distribution."  
</p>
<p>
	The partnership increases the reach of Clearspring's leading enterprise-class widget syndication platform, which enables content providers and marketers to quickly repackage existing content and services as viral widgets and distribute them across multiple platforms to reach new audiences and engage them in new ways.  Clearspring analytics provides a deep understanding of who is using the widgets and how they are interacting with them across the Web, giving content providers, publishers and advertisers with the audience measurements that are critical to the emerging widget economy. 
</p>
<p>
	This past spring, ClipBlast! unveiled Playbox<sup>TM</sup> (ClipBlast! Playbox), a detached, cross-platform video technology that recognizes and features video from thousands of sources across the video web in native players as the content distributor intended.  ClipBlast! Playbox is a frame that effectively allows users the ability to view, save and share videos, no matter what the source, in a simple, unified user experience. Playbox is a distributed technology that allows content distributors more views and viewers of their embeddable video content.  Playbox can be accessed at the ClipBlast! website or any website that adopts the Playbox technology.  
</p>
				
<p>&nbsp;</p>
<p>&nbsp;</p>

<h3>About ClipBlast!</h3>
<p>
	Founded in 2004, ClipBlast! provides pioneering Web-wide video search that uses patent-pending technology to continuously update the largest index of video content across the Internet. ClipBlast!'s fast, easy interface gives users instant access to millions of quality, highly relevant, targeted video clips from the world's major media brands, independent producers and individuals - video that informs, enlightens, inspires and entertains.  ClipBlast!'s patent-pending Playbox technology gives viewers a universal way to search, discover, watch and interact with video, while offering video content providers new audiences and new revenue opportunities.  The company is based in Agoura Hills, Calif. To learn more, visit <a href="http://www.clipblast.com" target="_blank">http://www.clipblast.com</a>. 
</p>

			<hr/>
			
			<p>
    Clearspring is the leader in connecting publishers, services and advertisers to audiences on the social web. 
    Clearspring's AddThis platform enables leading publishers to distribute and track digital content such as web 
    pages, widgets, and videos to social networks, bookmarking sites, blogs, and more. AddThis is used by over 
    10 million unique domains reaching over 1.2 billion unique users monthly.  Clearspring's Audience Platform 
    leverages aggregate data from AddThis to allow advertisers and publishers to target these socially-connected 
    audiences via real-time bidding platforms.  Visit <a href="http://www.clearspring.com/">www.clearspring.com</a> 
    to learn more. 
</p>
			]]></description>
			
			
			<guid isPermaLink="false">82.clearspring.com</guid>
			<pubDate>Tue, 23 Sep 2008 22:45:57 +0000</pubDate>
			<comments>http://www.clearspring.com/forum/</comments>
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			<title>Press Release: Clearspring and SplashCast Launch Integrated Social Advertising Platform for Consumer Brands</title>
			<link>http://www.clearspring.com/about/press/splashcast-and-clearspring-partner</link>
			<category><![CDATA[Press Release]]></category>
			<description><![CDATA[
			<h2>Advertisers gain new distribution tools and compelling content for reaching and engaging consumers across leading social networks</h2>
			<p>
	<strong>McLEAN, Va. &amp; PORTLAND, Ore. - Sept. 9, 2008</strong> &mdash; Social media leaders <a href="http://www.clearspring.com/">Clearspring Technologies Inc.</a> and <a href="http://www.splashcastmedia.com/" title="SplashCast Media" target="_blank">SplashCast Corp.</a> today announced a strategic initiative and a new integrated service that enables brands and advertisers to connect with online audiences across all major social networks.
</p>
<p>
	SplashCast specializes in matching advertisers with compelling rich media content, which enables them to engage with online audiences found on social networks such as MySpace and Facebook. Clearspring is the leading provider of widget distribution, management, monetization, and analytics services. The SplashCast-Clearspring partnership provides advertisers with an integrated approach to reach and engage consumers through social networks.
</p>
<p>
	"We can now offer the most comprehensive channel for distribution of content and integrated advertising across the social networks," said Hooman Radfar, co-founder and chief executive officer of Clearspring. "We are proud to go to market with this solution in partnership with SplashCast, a preferred partner, as it is emerging as one of the industry's premier providers of content-driven social media applications." 
</p>
<p>
	"Our relationship with Clearspring is a breakthrough for advertisers and our content partners, making it easier for them to tap the opportunity afforded by social marketing," said Michael Berkley, chief executive officer of SplashCast. "In addition to being deeply integrated with compelling, targeted content, advertisers benefit from effective widget distribution and deep analytics. Our content partners, on the other hand, are able to dramatically accelerate their ability to generate revenue within social networks."
</p>
<p>
	SplashCast is an early pioneer of marrying and integrating advertisers with compelling rich media content with the goal of engaging online audiences through social networks. Working with companies such as Sony / BMG, Universal Music, and MTV, SplashCast has built an extensive library of rich media content relevant to young consumers increasingly spending their time on social networks. As one of Clearspring's preferred providers for content-driven applications, SplashCast works closely with Clearspring to pair advertisers with the content and technology needed to reach this elusive audience. 
</p>
<p>
	SplashCast selected Clearspring as its exclusive partner because of the company's unparalleled widget distribution and analytics capabilities. Clearspring has developed an extensive distribution network that includes social networks, blogs, desktop and mobile - all viable destinations for SplashCast's content matchmaking and delivery capabilities.   
</p>

<p>&nbsp;</p>
<p>&nbsp;</p>

<h3>About SplashCast</h3>
<p>
	SplashCast Corporation is a pioneer in the emerging field of social advertising focused on connecting advertisers with social network audiences. Using its patent pending content management system, SplashCast is able to deeply integrate brands with compelling content. Used by Sony / BMG, Red Bull, Universal Music, Live Nation, NIKE, AEG, PBS and other top name brands, SplashCast offers an alternative to banner style display ads that have disappointed marketers. For more information on SplashCast visit <a href="http://www.splashcastmedia.com/" target="_blank">www.splashcastmedia.com</a> or call (503) 222-5645.
</p>

			<hr/>
			
			<p>
    Clearspring is the leader in connecting publishers, services and advertisers to audiences on the social web. 
    Clearspring's AddThis platform enables leading publishers to distribute and track digital content such as web 
    pages, widgets, and videos to social networks, bookmarking sites, blogs, and more. AddThis is used by over 
    10 million unique domains reaching over 1.2 billion unique users monthly.  Clearspring's Audience Platform 
    leverages aggregate data from AddThis to allow advertisers and publishers to target these socially-connected 
    audiences via real-time bidding platforms.  Visit <a href="http://www.clearspring.com/">www.clearspring.com</a> 
    to learn more. 
</p>
			]]></description>
			
			
			<guid isPermaLink="false">83.clearspring.com</guid>
			<pubDate>Tue, 09 Sep 2008 22:49:26 +0000</pubDate>
			<comments>http://www.clearspring.com/forum/</comments>
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			<title>Press Coverage: SplashCast and Clearspring Join Forces for Social Advertising</title>
			<link>http://mashable.com/2008/09/09/splashcast&#45;and&#45;clearspring&#45;join&#45;forces&#45;for&#45;social&#45;advertising/</link>
			<category><![CDATA[Press Coverage]]></category>
			<description><![CDATA[
			<a href="http://mashable.com/2008/09/09/splashcast-and-clearspring-join-forces-for-social-advertising/"><img src="http://www.clearspringtech.com/clearspring/images/press-coverage/logo_mashable.jpg" alt="SplashCast and Clearspring Join Forces for Social Advertising" align="left" /></a>
			It's always fun when two very smart companies join forces to shake up an industry. SplashCast Media and Clearspring have joined forces and put their respective strengths together to create a social advertising platform for consumer brands. The platform is designed to help advertisers and brands engage their audiences across all the major social networks.
			<a href="http://mashable.com/2008/09/09/splashcast-and-clearspring-join-forces-for-social-advertising/">Mashable</a>
			]]></description>
			
			<guid isPermaLink="false">74.clearspring.com</guid>
			<pubDate>Tue, 09 Sep 2008 19:32:15 +0000</pubDate>
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			<title>Press Coverage: Three Hot Companies</title>
			<link>http://bisnow.com/washington_dc_tech_news_story.php?p=1471</link>
			<category><![CDATA[Press Coverage]]></category>
			<description><![CDATA[
			<a href="http://bisnow.com/washington_dc_tech_news_story.php?p=1471"><img src="http://www.clearspringtech.com/clearspring/images/press-coverage/logo_techbisnow.jpg" alt="Three Hot Companies" align="left" /></a>
			When we went to see Clearspring CEO Hooman Radfar in his McLean office last week, we were impressed that company chairman Ted Leonsis was already there meeting with him - though it meant we had to wait a couple extra minutes. We're guessing they were trying to figure out how to stop all the Obama-like buzz surrounding one of the region's fastest-growing companies so they can actually get some work done.
			<a href="http://bisnow.com/washington_dc_tech_news_story.php?p=1471">Tech Biz Now</a>
			]]></description>
			
			<guid isPermaLink="false">99.clearspring.com</guid>
			<pubDate>Tue, 02 Sep 2008 19:59:53 +0000</pubDate>
			<comments>http://www.clearspring.com/forum/</comments>
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			<title>Press Coverage: SnagFilms Finds Virtual Theaters For Documentaries</title>
			<link>http://online.wsj.com/article/SB121625545312460425.html</link>
			<category><![CDATA[Press Coverage]]></category>
			<description><![CDATA[
			<a href="http://online.wsj.com/article/SB121625545312460425.html"><img src="http://www.clearspringtech.com/clearspring/images/press-coverage/logo_wsj.jpg" alt="SnagFilms Finds Virtual Theaters For Documentaries" align="left" /></a>
			The service SnagFilms, allows anyone with a blog, a Web site, or even a page on a social-networking site, to open a virtual movie theater and show these documentaries, free. The virtual theater is a small widget that contains the film, and that can be embedded easily and quickly in a wide variety of popular social-networking services and blog platforms. No technical knowledge is needed.
			<a href="http://online.wsj.com/article/SB121625545312460425.html">The Wall Street Journal</a>
			]]></description>
			
			<guid isPermaLink="false">100.clearspring.com</guid>
			<pubDate>Thu, 17 Jul 2008 20:03:39 +0000</pubDate>
			<comments>http://www.clearspring.com/forum/</comments>
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			<title>Press Coverage: EgoTV, Clearspring Show How Widgets Successfully Distribute Video</title>
			<link>http://www.videonuze.com/blogs/?2008&#45;07&#45;10/EgoTV&#45;Clearspring&#45;Show&#45;How&#45;Widgets&#45;Successfully&#45;Distribute&#45;Video/&amp;id=1899</link>
			<category><![CDATA[Press Coverage]]></category>
			<description><![CDATA[
			<a href="http://www.videonuze.com/blogs/?2008-07-10/EgoTV-Clearspring-Show-How-Widgets-Successfully-Distribute-Video/&id=1899"><img src="http://www.clearspringtech.com/clearspring/images/press-coverage/logo_videonuze.jpg" alt="EgoTV, Clearspring Show How Widgets Successfully Distribute Video" align="left" /></a>
			EgoTV is now distributing "Malibu U," through Clearspring's widget and its site. Getting the widget is simple, you just click on it, find the social media platform to which you want to embed the widget and go.
			<a href="http://www.videonuze.com/blogs/?2008-07-10/EgoTV-Clearspring-Show-How-Widgets-Successfully-Distribute-Video/&id=1899">VideoNuze</a>
			]]></description>
			
			<guid isPermaLink="false">101.clearspring.com</guid>
			<pubDate>Thu, 10 Jul 2008 20:04:28 +0000</pubDate>
			<comments>http://www.clearspring.com/forum/</comments>
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			<title>Press Release: Clearspring Becomes First Widget Network to Receive ABCi Accreditation</title>
			<link>http://www.clearspring.com/about/press/clearspring-receives-abci-accreditation</link>
			<category><![CDATA[Press Release]]></category>
			<description><![CDATA[
			<h2></h2>
			<p>
	<strong>McLean, Va. - June 24, 2008</strong> &mdash; Clearspring Technologies Inc., the leading widget syndication and tracking service, has been independently audited and accredited by the Audit Bureau of Circulations Interactive (ABCi). Clearspring is the first widget platform to complete an ABCi audit, highlighting the company's commitment to accurate tracking and reporting metrics and to meeting the industry's requirement for independent, third party accreditation. 
</p>
<p>
	The ABCi audit concludes that, as of June 16, 2008, Clearspring fairly stated the metrics for its widget platform. It further concludes that Clearspring employs the necessary internal controls and processes to ensure proper delivery and tracking of widgets. ABCi's accreditation also determined that Clearspring's data is compliant with current industry standards, not misstated or overstated by factors controllable by Clearspring, and not manipulated internally or externally. Metrics that were subject to audit included: views, unique visitors, placements created, active placements, clicks, clickthroughs, events, geographic report, computer information, interacted views, clicked views, average time spent, and average interaction time. 
</p>
<p>
	"Clearspring's commitment and success in completing a rigorous review of its systems and processes reflects its dedication to transparency and accountability," said Michael J. Lavery, ABC's president and managing director. "In both traditional and emerging forms of media, this type of leadership is a demonstrative step in encouraging media buyers to spend their valuable ad dollars." 
</p>
<p>
	Widgets are increasingly used by publishers and marketers to extend their reach to the leading social networks, start pages and blogs and to respond to growing consumer demand for a more personalized desktop, Web and mobile experience.  
</p>
<p>
	Clearspring currently serves nearly 4 billion widgets per month and has served over 31 billion widgets in the last 12 months. This activity is captured by the most comprehensive set of widget analytics reporting tools available. These same reporting tools help publishers and advertisers track and optimize their own widget campaigns. The ABCi audit concludes that the processes and systems Clearspring employs to derive these reports have been reliably tracked and counted with verifiable controls, substantiating Clearspring's leadership as a widget syndication platform.   
</p>
<p>
	"Being the first widget syndication platform to complete the ABCi audit was an important milestone for our company," said Hooman Radfar, co-founder and chief executive officer of Clearspring. "Receiving accreditation from a well-known and widely respected firm such as ABCi helps assure our advertising and publishing customers that the expansive reach and high volume of widget interaction that they see in our reports have been generated using acceptable and reliable industry practices."  
</p>

<p>&nbsp;</p>
<p>&nbsp;</p>

<h3> About ABC and ABCi</h3>
<p>
	ABC Interactive is one of the world's leading independent auditors of Web sites and digital technology, performing thousands of interactive audits since its inception in 1996. With nearly 4,000 members in North America, ABC is a forum of the world's leading magazine and newspaper publishers, advertisers and advertising agencies. The organization provides credible, verified information essential to the media buying and selling process. ABC maintains the world's foremost online database of audited-circulation information and a growing array of readership, audience and Web site usage data. To learn more, visit <a href="http://www.accessabc.com/" title="Audit Bureau of Circulations" target="_blank">http://www.accessabc.com</a>. 
</p>

			<hr/>
			
			<p>
    Clearspring is the leader in connecting publishers, services and advertisers to audiences on the social web. 
    Clearspring's AddThis platform enables leading publishers to distribute and track digital content such as web 
    pages, widgets, and videos to social networks, bookmarking sites, blogs, and more. AddThis is used by over 
    10 million unique domains reaching over 1.2 billion unique users monthly.  Clearspring's Audience Platform 
    leverages aggregate data from AddThis to allow advertisers and publishers to target these socially-connected 
    audiences via real-time bidding platforms.  Visit <a href="http://www.clearspring.com/">www.clearspring.com</a> 
    to learn more. 
</p>
			]]></description>
			
			
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			<pubDate>Tue, 24 Jun 2008 22:51:05 +0000</pubDate>
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			<title>Press Release: Kickapps and Clearspring Partner to Accelerate Widget Creation, Distribution and Advertising</title>
			<link>http://www.clearspring.com/about/press/kickapps-partners-with-clearspring</link>
			<category><![CDATA[Press Release]]></category>
			<description><![CDATA[
			<h2>Companies Collaborate on Advancing KickApps' WidgeAD<sup>TM</sup> Format and Clearspring's Widget Ad Network</h2>
			<p>
	<strong>New York &amp; Mc Lean, VA. - June 10, 2008</strong> &mdash; KickApps (<a href="http://www.kickapps.com/" title="Kickapps" target="_blank">www.kickapps.com</a>), the leading on demand social media platform, and Clearspring Technologies Inc., the world's largest widget syndication and tracking service, today announced a strategic partnership to further accelerate widget usage and monetization. Under the agreement, Clearspring will promote KickApps' new WYSIWYG Widget Studio (currently in beta), a self-service widget-authoring environment to the Clearspring user base. This will enable Clearspring customers to easily build their own rich-media and interactive widgets with tremendous ease. KickApps will use Clearspring's powerful distribution and tracking services to provide one-click distribution and in-depth analytics to anyone using the KickApps Platform.
</p>	
<p>
	With widgets becoming an integral part of every web publisher and marketer's arsenal for driving audience growth, the industry is turning its focus to widgets as a platform for advertising. With over 24,000 publishers using KickApps to create and deploy widgets, including some of the world's largest media &amp; entertainment companies, the company recently launched an internal initiative around the development of WidgeADs<sup>TM</sup>, KickApps' new industry standard format for widget advertising. Using Clearspring's WidgetMedia services, the companies will collaborate on delivering a powerful end-to-end widget advertising solution for publishers and marketers. Clearspring is the No. 1 widget platform in the U.S. tallying 47.5 million unique widget viewers in April 2008, according to comScore's Widget Metrix report.  
</p>
<p>
	"Widgets have proven to be a very effective vehicle for distributing content and marketing messages in a highly viral manner," said Alex Blum, CEO of KickApps. "As we've done with social networking, user-generated content and video players, we're reducing the barriers to entry for publishers and Madison Ave to begin monetizing widgets using WidgeADs. Our partnership with Clearspring brings together the core pieces that will define this new market opportunity."
</p>
<p>
	Like next-generation banner ads, widgets are interactive Web applications that contain dynamically updated content, keeping them fresh and relevant to viewers, and driving traffic back to the publisher's web site. Consumers can easily grab and post widgets that interest them to their own websites, social networking site, personal homepage, blog or desktop. Posted widgets retain their viral capability and can be shared time and again. 
</p>
<p>
	"Our vision is to deliver an end-to-end solution enabling marketers and publishers to reap the benefits of the emerging widget channel," said Hooman Radfar, founder and CEO of Clearspring. "We have created innovative solutions for distribution, tracking, and monetization and we are well on the way to creating the Web's most efficient widget ad network. In partnering with KickApps we deliver a one-stop shop for any publisher or marketer to create and distribute widgets." 
</p>
<p>
	Clearspring's advertising solutions are fully integrated with the top ad-serving systems including DoubleClick and Mediaplex. Clearspring also offers a full set of analytics and reporting tools so advertisers can monitor activity as WidgeADs traverse the Web and can manage media placements in response to each widget's viral performance. 
</p>

<p>&nbsp;</p>
<p>&nbsp;</p>

<h3>About Kickapps</h3>
<p>
	KickApps provides on demand social media applications that enable web publishers and marketers to grow, engage and monetize online audiences. Its SaaS platform includes social networking, user-generated content, programmable video players, viral Widgets and other applications that are tightly integrated with robust media moderation, member management and reporting. The KickApps Platform seamlessly integrates with any website using HTML, CSS, JavaScript, feeds, Widgets and APIs (REST and SOAP). Customers include: ABC Family, CW Television, Guinness World Records, Scripps Network Interactive, VIBE Magazine, HBO, Cinemax, Cox Television, the Phoenix Suns, the New York Knicks, the New York Rangers and over 21,000 other sites. For more information, visit <a href="http://www.kickapps.com/" target="_blank">www.kickapps.com</a> and <a href="http://www.kickdeveloper.com/" target="_blank">www.kickdeveloper.com</a>.
</p>				

			<hr/>
			
			<p>
    Clearspring is the leader in connecting publishers, services and advertisers to audiences on the social web. 
    Clearspring's AddThis platform enables leading publishers to distribute and track digital content such as web 
    pages, widgets, and videos to social networks, bookmarking sites, blogs, and more. AddThis is used by over 
    10 million unique domains reaching over 1.2 billion unique users monthly.  Clearspring's Audience Platform 
    leverages aggregate data from AddThis to allow advertisers and publishers to target these socially-connected 
    audiences via real-time bidding platforms.  Visit <a href="http://www.clearspring.com/">www.clearspring.com</a> 
    to learn more. 
</p>
			]]></description>
			
			
			<guid isPermaLink="false">85.clearspring.com</guid>
			<pubDate>Tue, 10 Jun 2008 22:55:16 +0000</pubDate>
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			<title>Press Coverage: Coming To A Social Network Near You: Self&#45;Service Widgets</title>
			<link>http://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticleHomePage&amp;art_aid=84311</link>
			<category><![CDATA[Press Coverage]]></category>
			<description><![CDATA[
			<a href="http://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticleHomePage&art_aid=84311"><img src="http://www.clearspringtech.com/clearspring/images/press-coverage/logo_mediapostpublications_1.jpg" alt="Coming To A Social Network Near You: Self-Service Widgets" align="left" /></a>
			White-label widget maker KickApps today is expected to announce a distribution deal with widget syndicator Clearspring Technologies.
			<a href="http://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticleHomePage&art_aid=84311">Media Post Publications</a>
			]]></description>
			
			<guid isPermaLink="false">104.clearspring.com</guid>
			<pubDate>Tue, 10 Jun 2008 20:09:05 +0000</pubDate>
			<comments>http://www.clearspring.com/forum/</comments>
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			<title>Press Coverage: Widget Network Clearspring Gets ABCi Clearance</title>
			<link>http://publications.mediapost.com/index.cfm?fuseaction=Articles.san&amp;s=85354&amp;Nid=44236&amp;p=919552</link>
			<category><![CDATA[Press Coverage]]></category>
			<description><![CDATA[
			<a href="http://publications.mediapost.com/index.cfm?fuseaction=Articles.san&s=85354&Nid=44236&p=919552"><img src="http://www.clearspringtech.com/clearspring/images/press-coverage/logo_mediapostpublications.jpg" alt="Widget Network Clearspring Gets ABCi Clearance" align="left" /></a>
			Clearspring Technologies Inc. is the first widget network to be accredited under a new program by the Audit Bureau of Circulations' interactive unit.
			<a href="http://publications.mediapost.com/index.cfm?fuseaction=Articles.san&s=85354&Nid=44236&p=919552">Media Post Publications</a>
			]]></description>
			
			<guid isPermaLink="false">102.clearspring.com</guid>
			<pubDate>Tue, 10 Jun 2008 20:07:19 +0000</pubDate>
			<comments>http://www.clearspring.com/forum/</comments>
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			<title>Press Coverage: DM Days keynote focuses on authenticity</title>
			<link>http://www.dmnews.com/DM&#45;Days&#45;keynote&#45;focuses&#45;on&#45;authenticity/article/111159/</link>
			<category><![CDATA[Press Coverage]]></category>
			<description><![CDATA[
			<a href="http://www.dmnews.com/DM-Days-keynote-focuses-on-authenticity/article/111159/"><img src="http://www.clearspringtech.com/clearspring/images/press-coverage/logo_dmnews.jpg" alt="DM Days keynote focuses on authenticity" align="left" /></a>
			Speaker Ted Leonsis, vice chairman emeritus of AOL and chairman of <a href="http://www.clearspring.com/">Clearspring Technologies</a>, elaborated on this idea in his address, titled "Shift Happens: Customers take charge," by outlining changes in consumer media consumption and what they mean for marketers. 
			<a href="http://www.dmnews.com/DM-Days-keynote-focuses-on-authenticity/article/111159/">DMNews</a>
			]]></description>
			
			<guid isPermaLink="false">103.clearspring.com</guid>
			<pubDate>Tue, 10 Jun 2008 20:07:13 +0000</pubDate>
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			<title>Press Release: World&#8217;s Largest Widget Syndicator Clearspring Secures $18 Million in Funding</title>
			<link>http://www.clearspring.com/about/press/clearspring-secures-18million-funding</link>
			<category><![CDATA[Press Release]]></category>
			<description><![CDATA[
			<h2>New Enterprise Associates Leads the Round</h2>
			<p>
	<strong>McLean, Va. - May 21, 2008</strong> &mdash; Clearspring Technologies Inc., the world's largest widget syndication and tracking service, has secured $18 million in a series C funding round that includes leading venture capital firm New Enterprise Associates (NEA), Novak Biddle Venture Partners and other current investors. The new round will fund expansion of Clearspring's viral marketing network, which currently serves and tracks almost four billion widgets monthly. It will also be used to extend Clearspring's reach into international markets and further develop its rapidly growing advertising network and vast data infrastructure and optimization services. Clearspring's category leadership is well-established &mdash; according to comScore's Widget Metrix report, Clearspring tallied 126 million unique widget viewers in March 2008, making it the No. 1 widget platform in the world.
</p>
<p>
	"No other widget company has the breadth of relationships with content publishers, advertisers, developers and social media, as well as the full suite of widget services including syndication, in-depth analytics and easy-to-use monetization tools," said Harry Weller, partner at NEA. "Clearspring is the leader in this space, and we look forward to working with the company as it expands its platform and extends its reach into global markets."
</p>
<p>
	Weller will join the Clearspring Board of Directors, joining, among others, Internet pioneers Steve Case, Ted Leonsis and Miles Gilburne. Case, the co-founder of America Online, Leonsis, AOL's Vice Chairman Emeritus, who recently became Clearspring's Chairman, and Gilburne are all credited with driving worldwide adoption of the Internet by providing tens of millions of people with their first Internet connection. Also new to the Clearspring board is Nigel Morris, co-founder of Capital One.
</p>
<p>
	"We are excited about partnering with NEA. This partnership will enable us to enter the next phase of our growth and pioneer the next generation of the Social Web," said Hooman Radfar, Clearspring co-founder and chief executive officer. "Advertisers and publishers rely on us as a channel to reach audiences on the Social Web, and this funding will enable us to extend our platform and services to continue delivering on that promise."
</p>
<p>
	Clearspring provides the platform and services connecting widget advertisers and publishers to the evolving Social Web. The company has served more than 33 billion widget views since launching its platform in 2007. Clearspring's platform enables publishers, developers and advertisers to distribute, track and monetize content as widgets to more than 80 social networks, blogs, start pages, and bookmarking sites &mdash; including Facebook, MySpace, Friendster, Blogger, iGoogle, and Windows Vista.
</p>
<p>
	"Clearspring is definitely hitting on all cylinders. A growing list of world-class customers, incredible growth in the usage of its syndication services, and a significant investment from a firm with NEA's reputation provide validation that we're leading the charge into the next evolution of the Web," said Leonsis. "We're thrilled that Harry Weller and Nigel Morris have joined the board. Harry brings a proven history of guiding early stage companies to success, and Nigel, who while at Capital One unlocked the market value of their data, brings experience that will help us leverage our vast amount of data to deliver the best end-user experience and the most efficient advertising network on the Social Web."
</p>
<p>
	Marketers who have used Clearspring's widget network include mass market consumer brands such as Aquafina, Honda, Snapple, Snickers, Sprint and Virgin Mobile. Other customers include movie and entertainment companies like Blockbuster, Disney, Fox Broadcasting, Lionsgate and Sony Pictures, major sports leagues like the NBA, NFL and NHL, major advertising agencies including 360i, Digitas, JWT, Mediacom, MindShare and Universal McCann, and world renowned media firms such as ESPN, National Geographic, NBC Universal, Newsweek, Time-Warner and Washingtonpost.com. Also, top international recording artists including Linkin Park, Madonna, Radiohead and U2 have successfully launched promotions using Clearspring widgets.
</p>			

			<hr/>
			
			<p>
    Clearspring is the leader in connecting publishers, services and advertisers to audiences on the social web. 
    Clearspring's AddThis platform enables leading publishers to distribute and track digital content such as web 
    pages, widgets, and videos to social networks, bookmarking sites, blogs, and more. AddThis is used by over 
    10 million unique domains reaching over 1.2 billion unique users monthly.  Clearspring's Audience Platform 
    leverages aggregate data from AddThis to allow advertisers and publishers to target these socially-connected 
    audiences via real-time bidding platforms.  Visit <a href="http://www.clearspring.com/">www.clearspring.com</a> 
    to learn more. 
</p>
			]]></description>
			
			
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			<pubDate>Wed, 21 May 2008 22:57:10 +0000</pubDate>
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			<title>Press Coverage: Clearspring Gets $18M to Make Smarter Widget Ads</title>
			<link>http://mashable.com/2008/05/20/clearspring&#45;series/</link>
			<category><![CDATA[Press Coverage]]></category>
			<description><![CDATA[
			<a href="http://mashable.com/2008/05/20/clearspring-series/"><img src="http://www.clearspringtech.com/clearspring/images/press-coverage/logo_mashable_1.jpg" alt="Clearspring Gets $18M to Make Smarter Widget Ads" align="left" /></a>
			Clearspring, the widget company that has broken into the advertising and distributed media realm, has raised $18 million in a Series C round of funding, led by New Enterprise Associates (NEA) and Novak Biddle Venture Partners, with existing investors also participating in the round.
			<a href="http://mashable.com/2008/05/20/clearspring-series/">Mashable</a>
			]]></description>
			
			<guid isPermaLink="false">105.clearspring.com</guid>
			<pubDate>Tue, 20 May 2008 20:12:58 +0000</pubDate>
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			<title>Press Coverage: Clearspring Technologies enters &#8216;Web widgets&#8217; partnership with 360i</title>
			<link>http://washington.bizjournals.com/washington/stories/2008/05/12/daily41.html</link>
			<category><![CDATA[Press Coverage]]></category>
			<description><![CDATA[
			<a href="http://washington.bizjournals.com/washington/stories/2008/05/12/daily41.html"><img src="http://www.clearspringtech.com/clearspring/images/press-coverage/logo_business_journal.jpg" alt="Clearspring Technologies enters &#8216;Web widgets&#8217; partnership with 360i" align="left" /></a>
			<a href="http://washington.bizjournals.com/washington/related_content.html?topic=Clearspring%20Technologies%20Inc">Clearspring Technologies Inc.</a> and <a href="http://washington.bizjournals.com/washington/related_content.html?topic=360i%20LLC">360i LLC</a> announced a partnership on Thursday to enhance search results for Web widgets, or tiny downloadable capsules that live on computer desktops. 
			<a href="http://washington.bizjournals.com/washington/stories/2008/05/12/daily41.html">Washington Business Journal</a>
			]]></description>
			
			<guid isPermaLink="false">106.clearspring.com</guid>
			<pubDate>Fri, 16 May 2008 20:13:52 +0000</pubDate>
			<comments>http://www.clearspring.com/forum/</comments>
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			<title>Press Coverage: Paramount Enlists Clearspring for &#8216;Indiana Jones&#8217; Widget Promo</title>
			<link>http://www.marketingvox.com/paramount&#45;enlists&#45;clearspring&#45;for&#45;indiana&#45;jones&#45;widget&#45;promo&#45;037465/</link>
			<category><![CDATA[Press Coverage]]></category>
			<description><![CDATA[
			<a href="http://www.marketingvox.com/paramount-enlists-clearspring-for-indiana-jones-widget-promo-037465/"><img src="http://www.clearspringtech.com/clearspring/images/press-coverage/logo_marketing_vox.jpg" alt="Paramount Enlists Clearspring for &#8216;Indiana Jones&#8217; Widget Promo" align="left" /></a>
			Paramount is kicking off a promotion for the latest "Indiana Jones" film. Paramount tapped Clearspring to handle back-end work for the widgets. 
			<a href="http://www.marketingvox.com/paramount-enlists-clearspring-for-indiana-jones-widget-promo-037465/">Marketing Vox</a>
			]]></description>
			
			<guid isPermaLink="false">108.clearspring.com</guid>
			<pubDate>Thu, 20 Mar 2008 20:19:36 +0000</pubDate>
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			<title>Press Release: Clearspring To Serve Widgets As Ads</title>
			<link>http://www.clearspring.com/about/press/clearspring-to-serve-widgets-as-ads</link>
			<category><![CDATA[Press Release]]></category>
			<description><![CDATA[
			<h2>New Ad Format Extends Advertisers' Relationship with its Audience</h2>
			<p>
	<strong>New York, NY. - Nov. 7, 2007</strong> 
	&mdash; Clearspring Technologies, the market leader
	in widget syndication and tracking, today announced the launch of Clearspring
	for Advertisers, a new service that delivers widgets as online ads. The new ad-served
	format enables marketers to replace standard-sized online banner ads with interactive,
	portable widgets.
</p>

<p>
	Unlike banner ads, widgets are shareable Web applications or
	components that consumers can easily grab and post to their social networking
	site, personal start page or blog of their choice. Posted widgets retain their
	viral capability and can be shared time and again. This allows for the
	advertiser's message to spread across the Web, creates a direct channel for
	marketers to engage in continuous conversations with their audience and lets
	end users establish themselves as advocates for their favorite products, movies,
	TV shows and brands. Sony Pictures Entertainment, The CW Television Network,
	Comedy Central, DreamWorks Animation, and Warner Bros. have all recently used Clearspring
	for Advertisers.
</p>

<p>
	Sony Pictures Entertainment was Clearspring's first
	partner to use ad widgets for two movie releases this year - <i>Superbad </i>
	and <i>Resident Evil: Extinction</i>. "By using ad widgets instead of standard-sized
	banners, we were able to extend our time with the consumer and their network of
	friends, as they made our ad widget part of their personal pages," said Dwight
	Caines, executive vice president, Worldwide Digital Marketing, Columbia TriStar
	Marketing Group, a division of Sony Pictures Entertainment.
</p>

<p>
	The CW Television Network, also used Clearspring for
	Advertisers to launch an ad-widget campaign this year to build buzz among teens
	about the fall season premier of the <i>Gossip Girl </i>
	TV series. The day before the show premiered, thousands of fans had posted
	the <i>Gossip Girl</i> widget on their personal pages. These fans continue to promote
	<i>Gossip Girl </i>to their friends. The CW's use of ad widgets instead
	of standard-sized banners on sites such as People.com and MySpace, generated more
	than 65 million widget views during the campaign launch period, and continues
	to receive impressions.
</p>

<p>
	Clearspring for Advertisers is fully integrated with the
	top ad-serving systems including DoubleClick and Mediaplex. Clearspring also offers
	a full set of analytics and reporting tools so advertisers can monitor activity
	as ad widgets traverse the Web and repurpose media placements in response to
	each widget's viral performance.
</p>

<p>
	Clearspring publishes widgets that can be shared on
	multiple social networking sites, start pages and blogs like Friendster,
	TypePad, Blogger, iGoogle, Windows Live, Netvibes, Pageflakes, Webwag, and Freewebs,
	as well as on Facebook and MySpace. Clearspring	provides advertisers the
	ability to convert ad widgets into fully compatible	Facebook applications.
</p>

<p>
	According to Hooman Radfar, founder and chief executive
	officer of Clearspring, "With Clearspring for Advertisers, everybody wins. Marketers
	can make one media buy and have the potential to increase impressions and get
	more bang for their media buck. Creative directors and producers unleash their
	ideas on a new platform for innovation, and the advertiser sustains a dialogue
	with the end user, who becomes an advocate for the brand."
</p>

<p>
	Built for mission-critical campaigns, Clearspring's widget
	distribution service is used by the world's largest media companies and brand
	advertisers, including NBC Universal, Time Warner and the NBA. Clearspring for
	Advertisers is a scalable, reliable and fault- tolerant service, with its
	servers geographically distributed to support the world's most successful
	campaigns. For more information go to
	<a href="http://www.clearspring.com/advertising">http://www.clearspring.com/advertising</a>
</p>

			<hr/>
			
			<p>
    Clearspring is the leader in connecting publishers, services and advertisers to audiences on the social web. 
    Clearspring's AddThis platform enables leading publishers to distribute and track digital content such as web 
    pages, widgets, and videos to social networks, bookmarking sites, blogs, and more. AddThis is used by over 
    10 million unique domains reaching over 1.2 billion unique users monthly.  Clearspring's Audience Platform 
    leverages aggregate data from AddThis to allow advertisers and publishers to target these socially-connected 
    audiences via real-time bidding platforms.  Visit <a href="http://www.clearspring.com/">www.clearspring.com</a> 
    to learn more. 
</p>
			]]></description>
			
			
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			<pubDate>Wed, 07 Nov 2007 22:59:23 +0000</pubDate>
			<comments>http://www.clearspring.com/forum/</comments>
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			<title>Press Coverage: Clearspring Launchpad Sends Widgets To All</title>
			<link>http://www.webpronews.com/topnews/2007/10/30/clearspring&#45;launchpad&#45;sends&#45;widgets&#45;to&#45;all</link>
			<category><![CDATA[Press Coverage]]></category>
			<description><![CDATA[
			<a href="http://www.webpronews.com/topnews/2007/10/30/clearspring-launchpad-sends-widgets-to-all"><img src="http://www.clearspringtech.com/clearspring/images/press-coverage/logo_webpronews150x46.jpg" alt="Clearspring Launchpad Sends Widgets To All" align="left" /></a>
			If you have content on a website, all it takes to make that content an embeddable widget is a little bit of code, which Clearspring happens to have available for free.
			<a href="http://www.webpronews.com/topnews/2007/10/30/clearspring-launchpad-sends-widgets-to-all">WebProNews</a>
			]]></description>
			
			<guid isPermaLink="false">109.clearspring.com</guid>
			<pubDate>Tue, 30 Oct 2007 20:21:26 +0000</pubDate>
			<comments>http://www.clearspring.com/forum/</comments>
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			<title>Press Release: Clearspring Announces Launchpad to Empower Developers to Accelerate Widget Creation and Distribution</title>
			<link>http://www.clearspring.com/about/press/clearspring-announces-launchpad</link>
			<category><![CDATA[Press Release]]></category>
			<description><![CDATA[
			<h2>Clearspring strengthens its developer community with new toolset for widget creators</h2>
			<p>
	<strong>McLean, VA. - Oct 29, 2007</strong> &mdash; Clearspring Technologies Inc., the market leader in widget syndication and tracking, today announced the release of Launchpad, a free Web-based developer toolset that dramatically reduces the time and effort required to convert Web content into easily sharable widgets. Developers now have a powerful toolset to convert an entire Web site into widgets in minutes, dramatically increasing the content's viral distribution capabilities. With Launchpad, Clearspring opens the world's most widely used widget syndication service to developers everywhere.
</p>
<p>
	Launchpad lets end users recognize Web content that can be shared as widgets and makes it easy for them to post widgets to the participating social network, start page or blog of their choice, like MySpace, Facebook, Blogger, Windows Live and iGoogle. Launchpad also lets end users email newly created widgets to friends, or save them with popular bookmarking services like Digg, Slashdot, Technorati and Furl. Developers or end users can also use a single block of code to embed a widget into a Web site.
</p>
<p>
	"The developer community has been very vocal in its desire to simplify widget creation and maximize distribution," said Hooman Radfar, Clearspring founder and chief executive officer. "With Launchpad, developers can 'widgetize' their entire Web site in less than 20 minutes.  We're opening our widget platform to developers everywhere, giving them access to the same service used by the world's leading media, e-commerce and advertising companies."
</p>

<h4>How Launchpad Works</h4>
<p>
	The way Launchpad works is simple. Using code provided by Clearspring, developers can quickly embed a sharing menu or button onto their Web site. Using this menu or button, end users can easily post, bookmark or embed widgets to their social network, start page or blog, or email them to friends or associates. Developers may also embed the sharing menu or button into an existing widget, providing end users another easy way to virally share widgets.
</p>
<p>
	Developers using Launchpad also have access to Clearspring's powerful analytics and reporting tools. These tools enable widget creators to track widget views, placements, unique viewers, time spent, interaction and more. Clearspring tracks this information by widget and domain and offers a variety of visualization options. The data can also be exported to Excel.
</p>
<p>
	Launchpad also makes it simple for developers to leverage their existing assets.  Developers can customize the sharing menu to complement their Web site's color scheme and design or to determine what sharing options to offer. Launchpad integrates with the developers' existing content management systems and HTML template software, allowing them to work and remain within a single familiar system.
</p>
<p>
	For more information, go to <a href="http://www.clearspring.com/services/launchpad">www.clearspring.com/services/launchpad</a>.
</p>

			<hr/>
			
			<p>
    Clearspring is the leader in connecting publishers, services and advertisers to audiences on the social web. 
    Clearspring's AddThis platform enables leading publishers to distribute and track digital content such as web 
    pages, widgets, and videos to social networks, bookmarking sites, blogs, and more. AddThis is used by over 
    10 million unique domains reaching over 1.2 billion unique users monthly.  Clearspring's Audience Platform 
    leverages aggregate data from AddThis to allow advertisers and publishers to target these socially-connected 
    audiences via real-time bidding platforms.  Visit <a href="http://www.clearspring.com/">www.clearspring.com</a> 
    to learn more. 
</p>
			]]></description>
			
			
			<guid isPermaLink="false">88.clearspring.com</guid>
			<pubDate>Mon, 29 Oct 2007 23:02:51 +0000</pubDate>
			<comments>http://www.clearspring.com/forum/</comments>
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		<item>
			
			
						
			<title>Press Coverage: New Clearspring tool converts Web sites to widgets</title>
			<link>http://www.computerworld.com/action/article.do?command=viewArticleBasic&amp;taxonomyName=software_development&amp;articleId=9044311&amp;taxonomyId=63&amp;intsrc=kc_top</link>
			<category><![CDATA[Press Coverage]]></category>
			<description><![CDATA[
			<a href="http://www.computerworld.com/action/article.do?command=viewArticleBasic&taxonomyName=software_development&articleId=9044311&taxonomyId=63&intsrc=kc_top"><img src="http://www.clearspringtech.com/clearspring/images/press-coverage/logo_computerworld150x46.jpg" alt="New Clearspring tool converts Web sites to widgets" align="left" /></a>
			Clearspring Technologies Inc. Monday announced the release of Launchpad, a set of tools that will let developers convert Web sites to widgets that can be posted on social networks, blogs or other Web sites.
			<a href="http://www.computerworld.com/action/article.do?command=viewArticleBasic&taxonomyName=software_development&articleId=9044311&taxonomyId=63&intsrc=kc_top">Computerworld</a>
			]]></description>
			
			<guid isPermaLink="false">110.clearspring.com</guid>
			<pubDate>Fri, 21 Sep 2007 20:24:21 +0000</pubDate>
			<comments>http://www.clearspring.com/forum/</comments>
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		<item>
			
			
						
			<title>Press Coverage: Netvibes Expands Universal Widget API Relationships and Launches Premium Widgets</title>
			<link>http://home.businesswire.com/portal/site/home/index.jsp?epi_menuItemID=887566059a3aedb6efaaa9e27a808a0c&amp;ndmViewId=news_view&amp;ndmConfigId=1000017&amp;newsId=20070921005133&amp;newsLang=en</link>
			<category><![CDATA[Press Coverage]]></category>
			<description><![CDATA[
			<a href="http://home.businesswire.com/portal/site/home/index.jsp?epi_menuItemID=887566059a3aedb6efaaa9e27a808a0c&ndmViewId=news_view&ndmConfigId=1000017&newsId=20070921005133&newsLang=en"><img src="http://www.clearspringtech.com/clearspring/images/press-coverage/logo_businesswire150x46.jpg" alt="Netvibes Expands Universal Widget API Relationships and Launches Premium Widgets" align="left" /></a>
			"We are proud to be compatible with the Netvibes UWA format," said Hooman Radfar, founder and CEO of Clearspring, one of the Web's leading syndication platforms that distributes widgets to multiple social networking sites.
			<a href="http://home.businesswire.com/portal/site/home/index.jsp?epi_menuItemID=887566059a3aedb6efaaa9e27a808a0c&ndmViewId=news_view&ndmConfigId=1000017&newsId=20070921005133&newsLang=en">BusinessWire</a>
			]]></description>
			
			<guid isPermaLink="false">111.clearspring.com</guid>
			<pubDate>Fri, 21 Sep 2007 20:24:09 +0000</pubDate>
			<comments>http://www.clearspring.com/forum/</comments>
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			<title>Press Release: Clearspring and Freewebs Create Partnership</title>
			<link>http://www.clearspring.com/about/press/clearspring-freewebs-partnership</link>
			<category><![CDATA[Press Release]]></category>
			<description><![CDATA[
			<h2>Clearspring and Freewebs Create Partnership to Spread and Track Marketers Campaigns Across the Web</h2>
			<p>
	<strong>New York, NY - July 18, 2007</strong> &mdash; Clearspring, the market leader in widget syndication and analytics, announced today a  co-marketing and distribution partnership with Freewebs, the company that offers the web's most open personal publishing platform and helps people unleash their creativity online.
</p> 
<p>
	Freewebs will leverage Clearspring's syndication and analytics platform to provide Freewebs' customers real-time metrics associated with their marketing campaigns on the distributed web. As part of this agreement, Clearspring's clients will be able distribute their marketing campaigns through Freewebs and automate the publishing process of their widgets to Freewebs' WidgetBank widget gallery, where Freewebs' members have unlimited access to thousands of widgets they can embed on their websites.
</p>
<p>
	"Freewebs partnered with Clearspring because of its scalable, enterprise-class platform that ties widget syndication to real-time distribution reporting. Clearspring gives us and our clients knowledge about our users and their online experience," said Shervin Pishevar, President, Freewebs.  "At Freewebs, we believe in an open web where people should be able to freely express themselves using the best available tools."
</p>
<p>
	Clearspring has established itself as the leading platform on the distributed web for major media companies and marketers, such as NBA, NBC Universal and Sony Pictures, as well as RockYou, a leading provider of widgets.  Clearspring's platform enables developers, publishers, advertisers and media companies to track the spread and usage of their widget campaigns across the web with real-time analytics.
</p>
<p>
	"Freewebs will use our platform to syndicate and track its marketers' campaigns to expand distribution and build metrics into its personal publishing platform," said Chris Marentis, CEO of Clearspring. "Additionally, our customers will reach more users with their campaigns because Freewebs will be able to feature branded content from our clients across their site and within the Freewebs WidgetBank, where its members have access to the most compelling collection of widgets."
</p>

<p>&nbsp;</p>
<p>&nbsp;</p>

<h3>About Freewebs</h3>	
<p>
	Freewebs is the company that offers the web's most open personal publishing platform, dedicated to ensuring everyone in the world can create a quality multimedia website. For anyone with an Internet connection and something to share, Freewebs provides the toolkit to express their voice on the Web through its versatile publishing platform. To date, Freewebs members have created more than 17 million comprehensive websites including blogs, photos, videos, music, e-commerce and more. Founded in 2001, Freewebs is privately held and based in Silver Spring, MD. Please visit <a href="http://www.freewebs.com/" title="Freewebs">www.freewebs.com</a> today.
</p>

			<hr/>
			
			<p>
    Clearspring is the leader in connecting publishers, services and advertisers to audiences on the social web. 
    Clearspring's AddThis platform enables leading publishers to distribute and track digital content such as web 
    pages, widgets, and videos to social networks, bookmarking sites, blogs, and more. AddThis is used by over 
    10 million unique domains reaching over 1.2 billion unique users monthly.  Clearspring's Audience Platform 
    leverages aggregate data from AddThis to allow advertisers and publishers to target these socially-connected 
    audiences via real-time bidding platforms.  Visit <a href="http://www.clearspring.com/">www.clearspring.com</a> 
    to learn more. 
</p>
			]]></description>
			
			
			<guid isPermaLink="false">89.clearspring.com</guid>
			<pubDate>Wed, 18 Jul 2007 23:05:02 +0000</pubDate>
			<comments>http://www.clearspring.com/forum/</comments>
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			<title>Press Release: Clearspring and RockYou Create Partnership</title>
			<link>http://www.clearspring.com/about/press/clearspring-rockyou-partnership</link>
			<category><![CDATA[Press Release]]></category>
			<description><![CDATA[
			<h2>Clearspring and RockYou Create Partnership to Syndicate and Track Widgets' Usage and Viral Distribution Across the Web</h2>
			<p>
	<strong>Washington &amp; San Mateo, Calif. - July 10, 2007</strong> &mdash; Clearspring Technologies, the market leader in widget syndication and analytics, and RockYou, the leading provider of widgets on the Web, today announced a partnership to syndicate and track the usage and distribution of RockYou's widgets through Clearspring's syndication and reporting platform.
</p>    
<p>
	Branded content from Clearspring's premium media and marketing customers will now be available for integration into RockYou's widgets, notably photo slideshows, which will be tracked across multiple Web and social networking sites with Clearspring's syndication and real-time analytics tools. The partnership increases the reach of Clearspring's leading enterprise-class widget syndication platform, which allows content providers and marketers to quickly repackage existing content and services as viral widgets and distribute them across multiple platforms to reach new audiences and engage them in new ways.
</p>
<p>
	"We chose Clearspring's tracking and analytic services because of the scalability and reliability of Clearspring's platform and real-time data," said Lance Tokuda, CEO of RockYou. "It allows us to make informed programming decisions and provide advertisers with greater access to our audiences."
</p>
<p>
	"RockYou is a leader in widget development and distribution. We are excited to engage with RockYou and collaborate on digital marketing campaigns for advertisers," said Chris Marentis, CEO of Clearspring.
</p>
<p>
	"Clearspring provides real-time metrics to advertisers by building syndication and real- time analytics into RockYou's widget campaigns via our platform."
</p>
<p>
	Clearspring provides content owners and advertisers a much deeper understanding of who is using the widgets and how they are interacting with them across the Web by linking analytics back to every single widget. As one of the leading widget platforms, Clearspring is supplying publishers and advertisers with the audience measurement capabilities that are critical to the emerging widget economy.
</p>
<p>
	RockYou's widgets enable advertisers to connect with users on Web sites and social networks such as MySpace, Bebo and Facebook, as well as larger established online communities that embrace viral user generated content. RockYou is the leading provider of widgets across the Web with over 150 million widgets viewed a day and over 14 million registered users.
</p>

<p>&nbsp;</p>
<p>&nbsp;</p>

<h3>About RockYou</h3>	
<p>
	RockYou is the leading provider of widgets on the web. RockYou widgets include photo slideshows, glitter text and voicemail accessories that are simple to use and enable people to frequently refresh their online style. Founded in 2006, RockYou! serves over 150 million widgets viewed per day to over 200 countries on social networks such as MySpace, Facebook, Bebo and Wordpress. Headquartered in San Mateo, California, RockYou is funded by Sequoia Capital, Partech International and Lightspeed Venture Partners. For more information and to access RockYou widgets please visit <a href="http://www.rockyou.com/" title="RockYou">www.rockyou.com</a>
</p>

			<hr/>
			
			<p>
    Clearspring is the leader in connecting publishers, services and advertisers to audiences on the social web. 
    Clearspring's AddThis platform enables leading publishers to distribute and track digital content such as web 
    pages, widgets, and videos to social networks, bookmarking sites, blogs, and more. AddThis is used by over 
    10 million unique domains reaching over 1.2 billion unique users monthly.  Clearspring's Audience Platform 
    leverages aggregate data from AddThis to allow advertisers and publishers to target these socially-connected 
    audiences via real-time bidding platforms.  Visit <a href="http://www.clearspring.com/">www.clearspring.com</a> 
    to learn more. 
</p>
			]]></description>
			
			
			<guid isPermaLink="false">90.clearspring.com</guid>
			<pubDate>Tue, 10 Jul 2007 23:08:19 +0000</pubDate>
			<comments>http://www.clearspring.com/forum/</comments>
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			<title>Press Release: NBC Universal Launches Widgets to Expand Distribution of Content on Digital Platforms</title>
			<link>http://www.clearspring.com/about/press/nbc-launches-widgets-with-clearspring</link>
			<category><![CDATA[Press Release]]></category>
			<description><![CDATA[
			<h2></h2>
			<p><strong>New York, NY &amp; Washington, D.C. - June 6, 2007</strong> &mdash; NBC Universal today announced that it will enable viral distribution of its popular content online by transforming content associated with news, entertainment and sports programming into easily portable widgets, using the industry leading content syndication and distribution platform from Clearspring Technologies. Users will be able to personalize these widgets and post them on their own blogs, social networking profiles, web sites, wikis and personal start pages, allowing deeper engagement for fans of NBCU content.</p>  
<p>Initial launch widgets include popular content from "Dateline," "Hardball with Chris Matthews," "Meet the Press" and "NBC Nightly News with Brian Williams," as well as content from NBC Sports, DotComedy.com and iVillage.com. Available content will continue to expand, along with increased personalization options and enhanced features.</p>
<p>"We want to create a fun, shared experience for our users and understand their needs as they interact with our content beyond our online properties." said Sab Kanaujia, Vice President, Digital Product Strategy &amp; Development, NBC Universal. "Changes in the behavior of online users and innovation in technology has provided us with new opportunities to grow the reach for our content and brands online. Clearspring's content syndication and distribution platform provides us a robust distribution and analytics solution for our widgets initiative."</p>
<p>"We are delighted to have been chosen to deliver this start-to-finish solution for NBC Universal," said Chris Marentis, CEO of Clearspring. "By using our premium hyper-syndication platform, fans of NBCU's programming can now easily personalize their favorite Web sites with NBCU content. This allows NBCU to lead the shift to the new distributed web and deliver their premium content whenever and wherever consumers chose to enjoy it."</p>

<p>&nbsp;</p>
<p>&nbsp;</p>

<h3>About NBC Universal Digital Media</h3>
<p>NBC Universal Digital Media is a centralized organization within NBC Universal that leads the company's content and distribution efforts to capitalize on new and emerging digital platforms. Partnering with content leaders across the business, in 2006, NBC Universal Digital Media changed the television experience by adding broadband, mobile and other digital extensions to NBC programs. Key to that expansion was the continued development of robust websites such as NBC.com, BravoTV.com and NBCSports.com as well as the recent heralded relaunch of CNBC.com. Each site features a wide variety of original programming and interactive features. The fostering of community-driven broadband channels is core to the company's Digital Media strategy and, in May 2006, the team oversaw the acquisition of iVillage, the leading online destination where millions of women have been connecting for over ten years. A leader in the mobile space, the company continues to expand its presence in Wireless with mobile gaming from Universal Mobile Entertainment, SMS texting connected to popular TV programming and by making News and select entertainment content available on all of the major carriers. The team has also made a number of new platform distribution deals, including Apple's iTunes, where NBC Universal programs regularly represent most of the top 10 programs downloaded. NBC Universal Digital Media is also responsible for launching innovative digital businesses and, in the Fall of 2005, founded NBC Universal Digital Studios, which is dedicated to creating a wide variety of engaging video content for broadband and wireless devices.</p>
          

			<hr/>
			

<p>&nbsp;</p>
			<p>
    Clearspring is the leader in connecting publishers, services and advertisers to audiences on the social web. 
    Clearspring's AddThis platform enables leading publishers to distribute and track digital content such as web 
    pages, widgets, and videos to social networks, bookmarking sites, blogs, and more. AddThis is used by over 
    10 million unique domains reaching over 1.2 billion unique users monthly.  Clearspring's Audience Platform 
    leverages aggregate data from AddThis to allow advertisers and publishers to target these socially-connected 
    audiences via real-time bidding platforms.  Visit <a href="http://www.clearspring.com/">www.clearspring.com</a> 
    to learn more. 
</p>
			]]></description>
			
			
			<guid isPermaLink="false">91.clearspring.com</guid>
			<pubDate>Wed, 06 Jun 2007 23:11:10 +0000</pubDate>
			<comments>http://www.clearspring.com/forum/</comments>
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			<title>Press Release: Clearspring Widgets Hit 3 Billion Mark</title>
			<link>http://www.clearspring.com/about/press/widgets-hit-three-billion</link>
			<category><![CDATA[Press Release]]></category>
			<description><![CDATA[
			<h2>Clearspring leads the hyper-syndication market as it spreads throughout Web 2.0</h2>
			<p>
	<strong>Washington, DC - May 2, 2007</strong> &mdash; Leading the emerging market in viral content syndication, Clearspring Technologies has served its three billionth widget since launching their preview platform in December 2006. Clearspring is serving approximately 60 million widgets every day, positioning the company as the dominant player in the widget space.
</p>    
<p>
	Widgets are content, such as videos, images and text that web users can distribute on personalized Web sites. Clearspring simplifies the creation, syndication and tracking of dynamic widgets for marketers of brand campaigns, major media companies and content developers alike. Through widespread relationships with leading social networks, blogs and start pages, Clearspring allows end users to instantly grab and share widgets in order to personalize their own Web sites with valuable content regardless of platform, spreading widgets throughout cyberspace. Additionally, Clearspring automates publishing to major widget galleries including Microsoft Live, Google, Netvibes and Pageflakes.
</p>
<p>
	"Widgets are changing the digital content distribution ecosystem before our eyes," said Chris Marentis, CEO of Clearspring. "Consumers are compelled by the content of our powerful partner brands and have rapidly adopted our widgets due to the extraordinary ease in grabbing, implementing and subsequently sharing the content across the Web. Widgets have quite simply changed the way that audiences adopt branded content and our partners consistently attest to dynamic growth patterns previously unattainable on the Web. Our widgets come backed by powerful analytics which have allowed us to track their trajectory to every corner of the world barring the polar ice caps." 
</p>
<p>
	Utilizing its massively robust infrastructure, leading brands such as the NBA, Universal Pictures, the Indianapolis Colts and RockYou have partnered with Clearspring to exploit the value of syndication in order to extend their audiences. Clearspring's platform is open, neutral, fully scalable and comes backed by the industry's most robust measurement tools allowing partners to access real-time data delineating the rapid-fire success of their digital campaigns and to track their widgets out in the wild.
</p>

			<hr/>
			
			<p>
    Clearspring is the leader in connecting publishers, services and advertisers to audiences on the social web. 
    Clearspring's AddThis platform enables leading publishers to distribute and track digital content such as web 
    pages, widgets, and videos to social networks, bookmarking sites, blogs, and more. AddThis is used by over 
    10 million unique domains reaching over 1.2 billion unique users monthly.  Clearspring's Audience Platform 
    leverages aggregate data from AddThis to allow advertisers and publishers to target these socially-connected 
    audiences via real-time bidding platforms.  Visit <a href="http://www.clearspring.com/">www.clearspring.com</a> 
    to learn more. 
</p>
			]]></description>
			
			
			<guid isPermaLink="false">92.clearspring.com</guid>
			<pubDate>Wed, 02 May 2007 23:13:41 +0000</pubDate>
			<comments>http://www.clearspring.com/forum/</comments>
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			<title>Press Coverage: Wave of Widgets Spreads on the Web</title>
			<link>http://www.washingtonpost.com/wp&#45;dyn/content/article/2007/04/08/AR2007040800750.html</link>
			<category><![CDATA[Press Coverage]]></category>
			<description><![CDATA[
			<a href="http://www.washingtonpost.com/wp-dyn/content/article/2007/04/08/AR2007040800750.html"><img src="http://www.clearspringtech.com/clearspring/images/press-coverage/logo_washingtonpost150.jpg" alt="Wave of Widgets Spreads on the Web" align="left" /></a>
			"The standard Internet advertisement is so familiar that most people tune it out: a billboard stripped across the top of a Web site, waiting for consumers to surf by and maybe click on it.<br /><br />Now a young generation of online-ad creators are pushing a newer idea: putting a brand on a mini-site so fun or useful &mdash; a video game or a spruced-up calculator or a live sports update &mdash; that people download it, paste it on their personal blogs or social networking sites, use it again and again and share it with friends." 
			<a href="http://www.washingtonpost.com/wp-dyn/content/article/2007/04/08/AR2007040800750.html">WashingtonPost</a>
			]]></description>
			
			<guid isPermaLink="false">112.clearspring.com</guid>
			<pubDate>Mon, 09 Apr 2007 20:25:01 +0000</pubDate>
			<comments>http://www.clearspring.com/forum/</comments>
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			<title>Press Coverage: Tech&#8217;s Best Young Entrepreneurs</title>
			<link>http://images.businessweek.com/ss/07/03/0326_tech_entrepreneurs/index_01.htm?chan=technology_special+report+&#45;&#45;techs+best+young+entrepreneurs_tech%27s+best+young+entrepreneurs.</link>
			<category><![CDATA[Press Coverage]]></category>
			<description><![CDATA[
			<a href="http://images.businessweek.com/ss/07/03/0326_tech_entrepreneurs/index_01.htm?chan=technology_special+report+--techs+best+young+entrepreneurs_tech%27s+best+young+entrepreneurs."><img src="http://www.clearspringtech.com/clearspring/images/press-coverage/logo_businessweek.jpg" alt="Tech&#8217;s Best Young Entrepreneurs" align="left" /></a>
			"Widgets are spreading like wildfire across the Web. Suddenly everyone's creating, disseminating and attaching these fungible nuggets of code to add icons, videos, dialog boxes, and other content to Web pages. "Widgets are the Web &agrave; la carte," says Fath, who, with Radfar, founded Clearspring in 2004 to help companies package and distribute their content in widget form and then track where it goes. Clearspring, which counts the National Basketball Assn. and Universal Pictures as customers, serves 30 million widgets a day."
			<a href="http://images.businessweek.com/ss/07/03/0326_tech_entrepreneurs/index_01.htm?chan=technology_special+report+--techs+best+young+entrepreneurs_tech%27s+best+young+entrepreneurs.">BusinessWeek</a>
			]]></description>
			
			<guid isPermaLink="false">113.clearspring.com</guid>
			<pubDate>Mon, 26 Mar 2007 20:28:05 +0000</pubDate>
			<comments>http://www.clearspring.com/forum/</comments>
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			<title>Press Coverage: Universal Turns to Social Nets</title>
			<link>http://www.adweek.com/aw/search/article_display.jsp?vnu_content_id=1003533690</link>
			<category><![CDATA[Press Coverage]]></category>
			<description><![CDATA[
			<a href="http://www.adweek.com/aw/search/article_display.jsp?vnu_content_id=1003533690"><img src="http://www.clearspringtech.com/clearspring/images/press-coverage/logo_adweek150.jpg" alt="Universal Turns to Social Nets" align="left" /></a>
			"Unlike simply uploading the clip to YouTube, custom widgets give advertisers more control. Universal can update the widget with additional promotional footage, and it is tracking the results of the application program through tools provided by Clearspring Technology, the company that provided the widget platform. It will be able to ascertain how many fans have embedded the trailer and how many have viewed it on what sites."
			<a href="http://www.adweek.com/aw/search/article_display.jsp?vnu_content_id=1003533690">AdWeek</a>
			]]></description>
			
			<guid isPermaLink="false">114.clearspring.com</guid>
			<pubDate>Wed, 17 Jan 2007 20:30:36 +0000</pubDate>
			<comments>http://www.clearspring.com/forum/</comments>
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			<title>Press Coverage: AOL Alumni Seek Excitement of Start&#45;Ups</title>
			<link>http://www.washingtonpost.com/wp&#45;dyn/content/article/2006/12/17/AR2006121700538.html</link>
			<category><![CDATA[Press Coverage]]></category>
			<description><![CDATA[
			<a href="http://www.washingtonpost.com/wp-dyn/content/article/2006/12/17/AR2006121700538.html"><img src="http://www.clearspringtech.com/clearspring/images/press-coverage/logo_washingtonpost150_1.jpg" alt="AOL Alumni Seek Excitement of Start-Ups" align="left" /></a>
			"When Chris Marentis joined America Online Inc. 10 years ago, the fledgling Internet empire was growing at a frenzied pace. As senior vice president of business development, he worked 60-hour weeks and spent holidays closing multimillion-dollar deals. He held strategy meetings by trading instant messages while his family slept."
			<a href="http://www.washingtonpost.com/wp-dyn/content/article/2006/12/17/AR2006121700538.html">WashingtonPost</a>
			]]></description>
			
			<guid isPermaLink="false">115.clearspring.com</guid>
			<pubDate>Mon, 18 Dec 2006 20:30:59 +0000</pubDate>
			<comments>http://www.clearspring.com/forum/</comments>
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			<title>Press Coverage: New Media: Marketers Wend Widgets Into Interactive Tactics</title>
			<link>http://www.brandweek.com/bw/magazine/current/article_display.jsp?vnu_content_id=1003380996</link>
			<category><![CDATA[Press Coverage]]></category>
			<description><![CDATA[
			<a href="http://www.brandweek.com/bw/magazine/current/article_display.jsp?vnu_content_id=1003380996"><img src="http://www.clearspringtech.com/clearspring/images/press-coverage/logo_brandweek150.jpg" alt="New Media: Marketers Wend Widgets Into Interactive Tactics" align="left" /></a>
			"Widgets are also making the leap from desktop to Web pages. Blogs and social networks are fertile ground, said Chris Marentis, CEO at Clearspring Technologies, Arlington, Va., a leading provider of widget syndication services, which last week launched a platform that enables content providers to easily deploy, track and analyze content assets. Users of MySpace, for instance, are already adept at pasting snippets of code that embed photo slide shows, YouTube players and other special effects. By tracking widget downloads, advertisers will "start to see the viral hubs and see where their influencers are," said Marentis.
			<a href="http://www.brandweek.com/bw/magazine/current/article_display.jsp?vnu_content_id=1003380996">BrandWeek</a>
			]]></description>
			
			<guid isPermaLink="false">116.clearspring.com</guid>
			<pubDate>Mon, 13 Nov 2006 20:33:11 +0000</pubDate>
			<comments>http://www.clearspring.com/forum/</comments>
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			<title>Press Release: Venture&#45;Backed Clearspring Technologies Introduces Widget Syndication Services</title>
			<link>http://www.clearspring.com/about/press/clearspring-introduces-widget-syndication-services</link>
			<category><![CDATA[Press Release]]></category>
			<description><![CDATA[
			<h2>Platform, Tracking and Analytics Tools Enable Digital Content Providers To Reach and Engage New Audiences.</h2>
			<p>
	<strong>Arlington, VA. - Nov 6, 2006</strong> &mdash; Clearspring Technologies, a leading provider of widget syndication services, today announced the introduction of the company's hosted platform that enables content providers to easily deploy, track, and analyze content assets as widgets through a single point of management. Following an initial assessment phase with key partners, Clearspring will open this platform for developers.
</p>	
<p>
	Earlier this year Clearspring secured financing from Bethesda, MD-based Novak Biddle Venture Partners and a limited group of strategic investors.  Accomplished technology veteran Miles Gilburne and Novak Biddle general partner Phil Bronner have joined Clearspring's board of directors.
</p>
<p>
	Clearspring captures content and services in a framework that enables tracked widget distribution through social networks, blogs, start pages, personalized Web sites and more.  A massively scalable data collection engine compiles information that provides perspective on the reach and impact of content accessible through Clearspring's easy-to-use reporting and analytics tools.
</p>
<p>
	"Widget technology presents an enormous opportunity for content owners to unlock the value of their assets.  Demand for personalized Web experiences is exploding and widgets are a new distribution mechanism to reach and engage new audiences," says Chris Marentis, CEO of Clearspring.  "The Clearspring platform simplifies the publication and tracking of content and services to multiple channels, enabling content owners and publishers to capitalize on this massive shift in online consumer behavior."
</p>
<p>
	Clearspring designed its robust services in collaboration with content providers and developers.  Key benefits of the platform include:
</p>
<ul>
	<li>Ability to publish new media content, such as videos, images and text assets as portable applications web users can distribute on personalized web sites</li>
	<li>Ability to track audience, interaction, page placement, viral spread and other key metrics</li>
	<li>Extensive analytics to optimize creation, distribution and monetization efforts</li>
	<li>Single point of management to reduce complexity and consistently manage widgets across various channels (blogs, websites, social networks) and content-types</li>
</ul>
<p>
	"Sites like NetVibes and MySpace are just the beginning.  Widgets will become increasingly important as the web transforms from a publication mechanism into a platform for online services" said Hooman Radfar, co-founder of Clearspring.  "With our platform, developers will have the ability to capitalize on the growth of the personalized web with tools to manage and track widgets in an open environment."
</p>
<p>
	"Dennis Digital is continually seeking innovative ways to deliver our branded content," said Russell Kern, Director of Business Development at Dennis Digital, publisher of the leading men's lifestyle website Maxim.com.  "Clearspring's widget platform looks to provide a great set of tools for us to reach new audiences on blogs, social networks and other relevant websites."
</p>

			<hr/>
			
			<p>
    Clearspring is the leader in connecting publishers, services and advertisers to audiences on the social web. 
    Clearspring's AddThis platform enables leading publishers to distribute and track digital content such as web 
    pages, widgets, and videos to social networks, bookmarking sites, blogs, and more. AddThis is used by over 
    10 million unique domains reaching over 1.2 billion unique users monthly.  Clearspring's Audience Platform 
    leverages aggregate data from AddThis to allow advertisers and publishers to target these socially-connected 
    audiences via real-time bidding platforms.  Visit <a href="http://www.clearspring.com/">www.clearspring.com</a> 
    to learn more. 
</p>
			]]></description>
			
			
			<guid isPermaLink="false">93.clearspring.com</guid>
			<pubDate>Mon, 06 Nov 2006 23:15:36 +0000</pubDate>
			<comments>http://www.clearspring.com/forum/</comments>
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			<title>Press Coverage: Clearspring Launches Widget Syndication Service</title>
			<link>http://www.washingtonpost.com/wp&#45;dyn/content/article/2006/11/05/AR2006110500845_pf.html</link>
			<category><![CDATA[Press Coverage]]></category>
			<description><![CDATA[
			<a href="http://www.washingtonpost.com/wp-dyn/content/article/2006/11/05/AR2006110500845_pf.html"><img src="http://www.clearspringtech.com/clearspring/images/press-coverage/logo_washingtonpost150_2.jpg" alt="Clearspring Launches Widget Syndication Service" align="left" /></a>
			"Clearspring Technologies , a venture-backed firm based in Arlington, plans to launch its widget syndication service today. The company, which received $2 million in funding from Novak Biddle Venture Partners and other investors in April, distributes online content and tracks it through social networks, blogs and personalized Web sites."
			<a href="http://www.washingtonpost.com/wp-dyn/content/article/2006/11/05/AR2006110500845_pf.html">WashingtonPost</a>
			]]></description>
			
			<guid isPermaLink="false">117.clearspring.com</guid>
			<pubDate>Mon, 06 Nov 2006 20:34:20 +0000</pubDate>
			<comments>http://www.clearspring.com/forum/</comments>
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